This document provides a style guide for the "Journey through the Tunnel" campaign focusing on bipolar disorder. It includes mock sketches, a moodboard, branding with the logo "My Mother - Her Journey with Bipolar", guidelines for using the logo at different sizes for print and web, a greyscale color palette, font styles for headings and body text, and considerations for applying the style consistently across materials.

1. DGD220 Design Studio 2
DESIGN DOCUMENT
Corey Hines
Adam Lunn
Rebecca Thompson

2. TABLE OF CONTENTS
Overview &
Mock Sketches 1
Campaign Moodboard 2
Style Guide 3
- Branding 4
- Logo Dimensions (Print) 5
- Logo Dimensions (Web) 6
- Colour Palette 7
- Fonts 8
- Considerations 9

3. OVERVIEW
MOCK SKETCHES
This document emcompasses design assests (logo, fonts and colour palette) for the
upcoming campaign ‘Journey through the Tunnel’ (working title); with the inclusion of
visual research and rational to hone in on a harmonise style and tone fitting for the cam-
paign’s subject. ‘Journey through the Tunnel’ focuses on raising awareness for Bipolar
Disorder and provide deeper perspective in the hopes of abolishing certain societal stig-
mas that surround mental health.
The exhibition will play host to an entire installation, replicating a tunnel that will weave
around the space eventually leading to an end light-source. Throughout the tunnel will
explore the different strands of Bipolar (specifically Manic, Depressive & Psychotic)
through the use of installation, photography and illustration. We plan to utilise stories
and experiences that we have gathered to really drive the message of personal journey
and the acceptance of one's self. At the end of the tunnel will be a lush oasis-like space
that will be dubbed Acceptance, filling the area with happy energy and methodologies of
self resilience and communal support. Below are our first mock sketches and mood-
board for the campaign’s interface (Logo, style and tone) onward to Style Guide and
specifications.

4. MOODBOARD

5. DGD220 Design Studio 2
MY MOTHER
Style Guide
Creative Director:
Corey Hines
Copywriter:
Corey Hines
Project Manger Approval:
Adam Lunn

6. BRANDING
MY MOTHER
Her Journey with Bipolar

7. LOGO DIMENSIONS (For Web)
Maximum Size: 1100 px x 450 px
(Inclusion of surrounding white space)
To be placed on a white background only.
Minimum Size: 400 px x 164 px
(Inclusion of surrounding white space)
To be placed on a white background only.
1100 px
450px
400 px
164px

8. LOGO DIMENSIONS (For Web)
Maximum Size: 900 mm x 380 mm
(Inclusion of surrounding white space)
To be placed on a white background only.
Minimum Size: 330 mm x 130 mm
(Inclusion of surrounding white space)
To be placed on a white background only.
900 mm
380mm
330 mm
130mm

9. FONTS (For Web)
HEADING 1
Baskerville
Style: UPPERCASE
Size: 24pt - 48pt.
Kerning: Auto
Heading 2
Baskerville
Style: Lowercase
Size: 24pt - 36pt
Kerning: Auto
Directional Arrors:
Buttons:
Subheadings
Helvetica
Style: Bold/Lowercase/Italics
Size: 12pt - 18pt
Kerning: Auto
Body
Helvetica
Style: Regular/Lowercase
Print Size: 12pt - 18pt
Kerning: Auto‹ ‹

10. FONTS (For Print)
HEADING 1
Baskerville
Style: UPPERCASE
Web Size: 24pt - 48pt.
Print Size:
Kerning: Auto
Heading 2
Baskerville
Style: Lowercase
Print Size: 16pt - 36pt
Kerning: Auto
Subheadings
Helvetica
Style: Bold/Lowercase/Italics
Print Size: 12pt - 18pt
Kerning: Auto
Body
Style: Regular/Lowercase
Print Size: 12pt - 18pt
Kerning: Auto

11. COLOUR PALETTE (For Web)
Background:
Heading 1:
Subheadings:
Body:
Clicked:
Buttons:
Hover:
Alternative Assests (Lines/Borders):

12. COLOUR PALETTE (For Print)
Background:
Heading 1:
Subheadings:
Body:
Alternative Assests:

13. CONSIDERATIONS
- Logo’s must not stray from percribed dimensions, you will find the
.PNG and .PS files in the Google Drive
- Logo’s must be placed on a white background as a .PNG file for
transparency.
- Please do not include colour, our pallette is greyscale.
- Headings 1 & 2 can be interchangable, so long as it is consitent
and harmonious throughout.
- All inhouse work (Project Documentation) must reflect font and
colour palette for consistency.
-Any extra writing / design work that is to be included in the exhibi-
tion (Ie. Name cards, Title Cards, Business Cards, ect.) must also
reflect the Style Guide.
- Please attach all Design Sketches/Mockups/Moodboards for the
minor projects and the ‘Acceptance’ section before submission.
- All printwork / web material is to be approved by the Creative Direc-
tor before published.
- All exhbition work / curation enquiries must go through the Creative
Director
- Anything written is to be proofed and approved by the Copywriter
- Any changes made to the design must be approved by the
Creative Director and the Style Guide will be updated
accordingly.