This document outlines plans for a documentary about street artist Makatron and his work in shaping Melbourne's street art scene. It discusses potential titles, synopses, locations to film Makatron creating a mural or at his studio, people to interview, the target audience of young Melburnians interested in art and culture, and plans to promote the documentary on social media platforms like Instagram, Twitter, WordPress and Tumblr using hashtags like #makatron and #mikemaka to engage Makatron's existing following. The three producers each bring different skills in storytelling, multimedia and audience engagement.

1. Makatron’s Melbourne
By Ned
Hunt, John
Lindon &
Lachie
McKenna
Click
below
for
teaser

2. Title Ideas
 Makatron’s Melbourne
 Makatron’s Melbourne Masterpiece
 A Spray-Can do Attitude
 Painting the town red – define: To engage in
a wild spree.

3. Synopsis
 To portray Makatron as a key player that continues to shape Melbourne’s Street
Art Scene
 Compelling? To many he isn’t very well known, yet he has works in almost every
neighboring suburb to Melbourne’s CBD as well as a number of overseas
countries – the sheer beauty of his work
 Interesting? How a street artist has managed to make a living in a city like
Melbourne – offers hope to budding artists – Makatrons inspiration?
 To explore the way in which his form of work connects him to Melbourne – how it
connects him personally to Melbourne – how street art and Melbourne connect
 Navigate our way through Melbourne’s laneways and backstreets exploring
Makatron’s street art that is so quintessential to Melbourne – an iconic part of
Melbourne’s culture

4. Synopsis Cont.
 Document Makatron’s street art journey – where he
started and where he is today
 The meaning of his works – what they mean to him and
why they are engrained in Melbourne’s culture
 Explore the notion of Melbourne’s street art community
and how street art has developed over the years - are
more street artists emerging?
 This idea of leaving a mark on a city via an art form

5. Mock story layout
Visual – to shoot at various locations around Melbourne
Fitzroy Collingwood

6. locations for shoot
Richmond other

7. Locations for shoot
To shoot on location whilst Makatron installs a mural
Similar to this http://vimeo.com/86682445 - great way to
get footage to display entire artwork (use fast-forward
option)
To shoot at the everfresh studio where makatron is based
in abbotsford – good way to see him in his element – get
footage of his tools (spraycans, stencils etc) – would
provide an ideal backdrop for interview setting as well
Would be great to roam with makatron for a day – watch
him pack his equipment/set up/ paint/debrief work

8. Interview talent
Ideally we would need to interview Makatron –
preferably on location and at his studio in
Abbotsford – I have already communicated with
him on Facebook and it is looking positive. He does
not have any murals planned over the next two
weeks but is willing to organize one
Some of his closest colleagues at
Everfresh Studio –
who he collaborates with and
who know him best. E.g. Rone, Reka, Prizm, Phibs.

9. Interview talent cont.
A facebook friend of mine (that I use to work with), Kayle
James Witham, who is mutual friends with Mike Makatron –
perhaps could offer a different insight into what Makatron is
like as an artist and as a person
Someone from INVURT (Invurt webzine provides information
on AustralAsian street, urban, illustrative, graffiti and other
genre defying, nu-contemporary art to readers around the
world) – who has interviewed and blogged about MAKATRON

10. Who is the piece releva
to?While still a relatively
underground & cult
artist, Makatron has designed
and implemented many of
Melbourne’s most iconic outdoor
landscapes.
His ideas have received
international
attention, although many
Melbournian’s would be
unbeknownst to his work .

11. Who is the piece
relevant to?• Makatron challenges the notion of
traditional art forms, of street
art, and of being an artist in
general.
• He works across a number of
different mediums to engage all
sections of the communities he
works in , not just traditional art
enthusiasts.
• By engaging in these varying
mediums, Makatron engages with
a varying audience, one that
appeals to the youth of
Melbourne.
Also, Makatron targets a
younger audience
through various forms of
social media, which he
uses to showcase his
ever developing work.

12. What Impact?
• We hope this episode sparks some recognition for Makatron, but on a wider
scale, more recognition for the place this medium has on contemporary Melbourne
culture.
• We feel that large scale works such as Makatron’s will form some of the great pieces
of the next decade.
• Our episode wishes to promote a side of Melbourne that is seldomly seen in the
current media landscape.

13. Demographic&
Delivery
• Makatron actively engages with
with his Social Media followers
across the globe
• We feel by engaging in this social
media community, we can push
our episode to a community who
will spread it.
• Through the use of video, which
Makatron himself actively
uses, we hope to enagage these
fans through an alternative look
at the artist.
• Makatron engages many art
loving communities, not in
the least Melbourne, who has
always supported alternative
forms of artwork.
• However, we feel that our
episode will resonate with
young Melbournian’s keen to
develop their love of art and
Melbourne Culture.

14. #SocialMedi
a
To harness the growth of
social media to engage
with our audience whilst
we produce our webisode
We feel that this will
help us to better connect
with our readership
Employing the concept of
#HashTags to maximize
audience engagement
We endeavor to set up:
- An Instagram accoun
- A Twitter account
- Create a blog on
WordPress
- Create a Tumblr
account

15. If you search #makatron on Instagram you
will receive 1,156 results
Makatron himself has 4,937 Instagram
followers
Throughout the production of our
webisode we will regularly post videos and
pictures of our ‘Makatron’s Melbourne’
journey
It is clear that Makatron uses Instagram as a
platform to connect with his
audience, which gives us confidence to
assume that we can target his followers via
Instagram, using relevant hashtags

16. To maximize the effectiveness
of our Twitter account we
understand that to reach a
widespread audience base we
must ensure that we use the
hashtag #makatron
From our research when
auctioning off hashtags on
Twitter, most users were
inclined to use the hashtag
#makatron, as opposed to
#mikemaka or #mikemakatron
which only produced two
search results

17. We aim to spread these videos
and pictures from our production
via a newly created blog
Blog to be titled
“#MikeMaka’sMelbourne”
Blog will document our journey
through the production phase of
our webisode until its completion
We will be able to reach our
audience by using relevant
tags such as #mikemaka
#makatron #mikemakatronart

18. The creation of a Tumblr
account
will also play a critical role
“Makatron” prevalent o

19. Amongst the three
producers of this piece, we
each bring a varying set of
skills to the table.
Ned Hunt will be in charge
of developing the story and
engaging with the talent.
John Lindon will be in
charge of putting together
the multimedia elements
of the piece in order to
actively portray our subject
to our audience.
Lachie McKenna will ensure that all
elements of the episode appeal to our
demographic while operating some of the
various equipment we plan to use
throughout the production of our piece.