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OC Streetcar
Stakeholder
Engagement Plan
A Public Engagement Approach Targeting Downtown Santa Anna California
By Rahsaan Browne, Ben Burns, Malick Diallo, Robin Griffin, Yuan Zhu
University of Southern California, Executive Master of Urban Planning
PLUS 667 Effective Engagement with Stakeholders, Instructed by Kit Cole
MEET
OUR TEAM
Ben Burns
Yuan Zhu
Robin Griffin
Malick Diallo
Rahssan L.Browne
WHAT
WE DO ?
OUR GOAL
Lower Barriers Inspire Ownership Expand Scope
Make engagement activities flexible and
inclusive
Empower stakeholders through relationship
building and good listening - fairness &
respect
Partner with embedded organizations to
best reflect stakeholder perspectives
STAKEHOLDERS
01.
Calle Cuatro, known as “La Cuatro,” is a marketplace along Fourth
Street that houses street vendors, cafes, world-renowned
restaurants, and gift shops.
“La Cuatro” Business Owners
The proposed OC Streetcar lane cuts right through the Lacy
neighborhood on Fourth Street. In 2016, half of the surveyed households
in Lacy report total household incomes of less than $25,000.
Lacy Neighborhood Residents
OCTA leadership, Executive Staff, and Board of Directors have
historically had a united front when dealing with the public.
OCTA Leadership
Public transportation agencies, namely OC Bus, Metrolink, and OC Access.
OC Bus is the local bus service provider, Metrolink operates the commuter
rail system, and OC Access offers paratransit and rideshare services to the
community.
Local Public Transit Agencies
02.
03.
04.
05. TOD Developers
Transit-oriented developers constitute one of the main stakeholder
groups. One among them is Northgate Gonzales Real Estate,
proposing a luxury apartment project in Downtown Santa Ana.
ENGAGEMENT
LEVEL
Based on the project’s
purpose, impact, and
complexity, the more
suitable overall level of
engagement will be the
INVOLVE level. This level,
whose public participation
goal is to work directly
throughout the process to
ensure that public
concerns and aspirations
are consistently
understood and
considered.
CHALLENGES
Proponents believe the project will stimulate local economy;
opponents have concerns over construction impacts and traffic
Community Impact
DTSA has remained somewhat affordable; will TODs that follow the
Streetcar cause displacement?
Affordability and Gentrification
$70M per mile; fixed rail line - what happens when transit changes
in the future?
Cost and Flexibility
Mixed public feelings; concerns about sustainability and
widespread regional impact
Public Perception
Balance Need for Modern Transportation yet Preserve Historic Feel
of Downtown Santa Ana
Historical Significance
PROJECT TIMELINE
3 Months Prior to
Ground Breaking
Project Startup
Year 1
Construction
Year 2
Construction
Year 3
Construction
1-Year Post
Occupancy
Occupancy
3 Months
Closeout
STEP
01
STEP
02
STEP
03
STEP
04
STEP
05
STEP
06
OUR
BUDGET
Aligned with
Construction thru
Significant
Completion
● We’ve analyzed the project schedule, focusing
on the phases that will have the most impact to
the public. From NTP to Operational Service,
there will be multiple stages of the project,
which will require higher output of public
engagement.
● Years 2 - 4 will have sustained construction,
causing disruption to the community through
road closures, noise and visual pollution and
monetary impact to local vendors. It is
imperative that we are methodical with
outreach during this critical time period.
● Year 5 we will conduct a major campaign to
celebrate the OC Streetcar opening and its
benefits to the community.
THANKS !
Questions?

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OC Streetcar Final Presentation-Downtown Santa Ana

  • 1. OC Streetcar Stakeholder Engagement Plan A Public Engagement Approach Targeting Downtown Santa Anna California By Rahsaan Browne, Ben Burns, Malick Diallo, Robin Griffin, Yuan Zhu University of Southern California, Executive Master of Urban Planning PLUS 667 Effective Engagement with Stakeholders, Instructed by Kit Cole
  • 2. MEET OUR TEAM Ben Burns Yuan Zhu Robin Griffin Malick Diallo Rahssan L.Browne
  • 4. OUR GOAL Lower Barriers Inspire Ownership Expand Scope Make engagement activities flexible and inclusive Empower stakeholders through relationship building and good listening - fairness & respect Partner with embedded organizations to best reflect stakeholder perspectives
  • 5. STAKEHOLDERS 01. Calle Cuatro, known as “La Cuatro,” is a marketplace along Fourth Street that houses street vendors, cafes, world-renowned restaurants, and gift shops. “La Cuatro” Business Owners The proposed OC Streetcar lane cuts right through the Lacy neighborhood on Fourth Street. In 2016, half of the surveyed households in Lacy report total household incomes of less than $25,000. Lacy Neighborhood Residents OCTA leadership, Executive Staff, and Board of Directors have historically had a united front when dealing with the public. OCTA Leadership Public transportation agencies, namely OC Bus, Metrolink, and OC Access. OC Bus is the local bus service provider, Metrolink operates the commuter rail system, and OC Access offers paratransit and rideshare services to the community. Local Public Transit Agencies 02. 03. 04. 05. TOD Developers Transit-oriented developers constitute one of the main stakeholder groups. One among them is Northgate Gonzales Real Estate, proposing a luxury apartment project in Downtown Santa Ana.
  • 6. ENGAGEMENT LEVEL Based on the project’s purpose, impact, and complexity, the more suitable overall level of engagement will be the INVOLVE level. This level, whose public participation goal is to work directly throughout the process to ensure that public concerns and aspirations are consistently understood and considered.
  • 7. CHALLENGES Proponents believe the project will stimulate local economy; opponents have concerns over construction impacts and traffic Community Impact DTSA has remained somewhat affordable; will TODs that follow the Streetcar cause displacement? Affordability and Gentrification $70M per mile; fixed rail line - what happens when transit changes in the future? Cost and Flexibility Mixed public feelings; concerns about sustainability and widespread regional impact Public Perception Balance Need for Modern Transportation yet Preserve Historic Feel of Downtown Santa Ana Historical Significance
  • 8. PROJECT TIMELINE 3 Months Prior to Ground Breaking Project Startup Year 1 Construction Year 2 Construction Year 3 Construction 1-Year Post Occupancy Occupancy 3 Months Closeout STEP 01 STEP 02 STEP 03 STEP 04 STEP 05 STEP 06
  • 9. OUR BUDGET Aligned with Construction thru Significant Completion ● We’ve analyzed the project schedule, focusing on the phases that will have the most impact to the public. From NTP to Operational Service, there will be multiple stages of the project, which will require higher output of public engagement. ● Years 2 - 4 will have sustained construction, causing disruption to the community through road closures, noise and visual pollution and monetary impact to local vendors. It is imperative that we are methodical with outreach during this critical time period. ● Year 5 we will conduct a major campaign to celebrate the OC Streetcar opening and its benefits to the community.