Lead Generation with LinkedIn

The New Lead
Generation
LinkedIn
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co

The Story from click to mortar
November 2009 Now
Wine consumer with a vision Three businesses
Unknown in wine blogging
community
Ranked in top 25 for traffic, top
10 for engagement and top 5 for
link backs – in the country
0 page views per month Close to 20,000 page views per
month
0 Facebook fans 5000 Facebook fans
0 Twitter followers 11000 Twitter followers
0 Linkedin Connections 3000 Linkedin Connections
0 YouTube Videos 160 Videos (15,000 views)
0 Blog posts 500 posts

•5 Wineries 40 Wines 1 Location
•Co-op business model
•Event facility (3000 sq ft)
•Future expansion
•Voted “Best new biz in 2011”
•Featured in Alaska Airlines
Magazine and on MSNBC.com

•Author
•Seminar Leader
•Consultant
•Build affordable template based web sites
•Manage businesses online content

Today’s Agenda
Reasons to “Connect”
A Dive Into the Site
Build Your Connections
Five LinkedIn “Tips”
Going Pro

Lead Generation
B2C acquired customer
through Facebook
B2C acquired customer
through LinkedIn
B2B acquired customer
through LinkedIn
B2C/B acquired customer
through their blog
Active blog

Lead Generation

Lead Generation
Customer
has a need
Customer
searches need
Is your
content
found?
Yes
No
Part of the
choice
Customer
asks friends
Social media
influence Traditional media
influence

New World Marketing Flow
Customer
Makes
Purchase

LinkedIn
The Professional’s Social
Network

The Big 5
1 BILLION ACCOUNTS
600 M
users
200 M
users
220 M
users
70 M
users

LinkedIn
What’s it all about
•PROFESSIONAL
•Resume
•Connections
•Referrals

LinkedIn
Why you need to be there
•PROFESSIONAL
•Business to business
connections
•Search engine gold
•Referrals and leads
•Wealth of Information
•Career Advancement

LinkedIn
When, what, how?
•PROFESSIONAL
•Complete and keep profile
up to date
•Occasional status updates
•Make connections
•Respond to inMail

LinkedIn
The Professionals Network
If you’re a business
professional and you don’t
have a powerful LinkedIn
presence, you are missing
valuable opportunities.

LinkedIn
Build Your Foundation
Complete your
profile 100%
A complete profile gives you a 40% greater chance of networking success

LinkedIn
Check List
1. Upload a professional image
2. Create a compelling headline
3. Current and at least two past
positions
4. Complete the summary section
of your profile
5. Complete the specialties section
of your profile

LinkedIn
Check List
6. Seek “Recommendations”
7. Complete the “Interests” and
“Groups and Associations
sections
8. Add “Volunteer and Community”
involvement
9. Add “Skills & Expertise” for being
endorsed
10. Join relevant groups

LinkedIn
A Look at the Site
Home
Profile
Network
Jobs
Interests

LinkedIn
Build your “Connections”

LinkedIn
Import from email, find business colleagues, school
alumni, and suggested people you may know

LinkedIn
• Browse connections
of your immediate
network
• Advanced Search to
find people
• Join Groups that your
target market joins
• Watch your networks
connections

LinkedIn
Groups
• Join relevant groups to
connect and learn
• Create public or private
groups to connect and
collaborate

LinkedIn
5 LinkedIn “Tips”
1. Think key words and SEO
2. Edit your public LinkedIn URL
3. Add “media content”
4. Add Your LinkedIn Profile to
• Web
• Biz Card
• Other Professional Content
5. Make your profile public

LinkedIn
Going Pro

mayhem@nectarmedia.co
http://nectartastingroom.com
http://spokanewinemagazine.com
http://nectarmedia.co
@nectarmedia
Facebook.com/NectarMedia
YouTube.com/NectarMedia
SLIDES: slideshare.net/nectarmedia
Contact Info

Lead Generation with LinkedIn

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