2. November 2009 Now
Wine consumer with a vision Three businesses
Unknown in wine blogging
community
Ranked in top 25 for traffic, top
10 for engagement and top 5 for
link backs – in the country
0 page views per month Close to 20,000 page views per
month
0 Facebook fans 5000 Facebook fans
0 LinkedIn connections 2500 local connections
0 Twitter followers 10300 Twitter followers
0 YouTube Videos 160 Videos (20,000 views)
0 Blog posts 500 posts
The Story from click to mortar
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
3. Today’s Agenda
1. Review Social Best Practices (10 min)
2. Facebook (45 min)
a) App
b) Analytics
c) Ads
3. Q&A (5 min)
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
4. Facebook
Facebook is all about ENGAGEMENT
2-5 posts per day
Photos
Questions
• How many times does a person blink in a minute?
Ask for likes, comments, shares
• Like to welcome the new guy to Nectar
Respond to Comments
Study Insights (more on this later)
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
5. The Value of a Fan
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
7. Facebook
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
“Social media will steal
your time if you don’t set
defined objectives and
strategy.”
MANAGEMENT
8. Facebook
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
Facebook
admin panel
gives you
valuable
insight for
managing your
account
MANAGEMENT
9. Facebook
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
Pages
Manager App
helps you
manage site(s)
from mobile
devices
MANAGEMENT
19. Facebook
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
Promote page in
general, will also
include sponsored
stories if selected
ENGAGEMENT AD
Select a specific story to
draw attention and
highlight a specific
piece of content
SPONSORED STORY
More granular creative
pricing options such as
bidding for clicks
GROWTH
20. Facebook
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
Can boost individual posts from the admin channel too. SPONSORED STORY
GROWTH
21. Facebook
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
Quickly create a “LIKE” ad from the admin page too. ENGAGEMENT AD
GROWTH
22. Facebook
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
GROWTH
Why use a Sponsored Story? As Facebook
explains, Sponsored Stories can broaden the
reach of actions your followers take. they can
also be less expensive than traditional
Facebook ads. Build your campaign design and
start split-testing to determine what the best
vehicle is for your type of advertising
24. NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
Facebook GROWTH
Designing Your Ad
1. What are your goals?
2. What is the duration?
3. What is the budget?
4. Ad Design & Targeting
5. Click through Threshold
6. Conversion Rates
Try multiple ad variations to test what works and
what doesn’t. Change one variable for testing
25. NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
Facebook GROWTH
Designing Your Ad
25 Characters. No
abbreviations or excessive
capitalization allowed
Ask question, offer value,
solve a problem, call to action
135 characters with correct
grammar, no abbreviations,
symbols or characters.
Answer what’s in it for me.
Call to action.
100px by 72px across
*TIP – use the picture area to
add words to your add. “Save
Now” “Get it Here” “Like us
today”
27. NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
Facebook GROWTH
Targeting
Facebook provides
powerful targeting
features to get as
narrow of an audience
as you need
34. Facebook
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
GROWTH
“Using Facebook as Your
Business Account can
increase your reach, and
brand impressions.”
35. Facebook
NectarMedia | Nectar Tasting Room | Spokane Wine Magazine | @nectarmedia | mayhem@nectarmedia.co
GROWTH
Participate in a popular thread too.
Great way to interact with people
seeking your services
