The document discusses initial ideas for an independent music video project. The artist is Tiggs, a female grime MC from London, and the song is "Don't Phone Me." Three main ideas are proposed: 1) Follow conventions of grime videos showing an entourage and narrative of the artist being chased; 2) Use animation surrounding the artist rapping in front of a white screen; 3) Combine ideas 1 and 2 to include both stereotypical and unique elements. The ideas are meant to relate to the genre and lyrics of the song.

1. Initial Ideas

2. • I am working by myself on this project
because I want the experience of
independently making a music video. Also I
want to be involved in very aspect that is
required during the process for making a
music video. Working independently can be
a hassle but I am able to set my own
deadlines and meet them. Plus I am able to
focus on the vision that I see for the video
and make it come to life.

3. • The artist that I have chosen to
make the song for is Tiggs a
underground female Grime MC
from London. The name of the
song is called “Don’t Phone Me”.
• During the music video there will
be no performance but a
narrative will be in place
throughout the video.

4. Ideas• Idea 1:
• Follow stereotypical conventions of a grime/ hip
hop video of a large entourage in background. As
well as using street locations and have a narrative
of my artist being chased by a “fan”.

5. • Idea 2:
• The artist would be in front of a white screen
with animation surrounding them. All types
of animation would show what the artist is
saying in different fonts and pictures.

6. Idea 3
• Idea 3:
• Combine idea’s 2&3 use different aspects of both
and create a stereotypical grime/hip hop video so
audiences know what genre it is. Also include non
stereotypical things in the video to make it
stereotypical but also stand out from others by
having different things.

7. Reasons
• The ideas that I have chosen for the song are
appropriate because they are stereotypical and
relate to the lyrics. All ideas that I have thought of
fit the genre, having an entourage is something
that is seen in nearly every grime/hip hop video it
is a convention. I’ve looked at numerous videos
and picked out what I see most of and have
decided that a few of them will be used in my
video so it fits the genre. In some aspects my idea
does link to the lyrics some visual things in the
video will link. Some of the lyrics that standout
will be a guide for the narrative of the video.