2. What Age Group Are
You?
This graph shows me that my main Younger Than
audience are between the ages of 15
16-18
16-18. This is a relatively young age,
and could stereotypically be classed 19-25
as a youth age group.
However, I also need to be aware of 26 +
the other smaller age groups who
also are a part of my target
audience.

3. Where do you like to see the
artist on the Album Artwork?
This graph shows me how important the Front
artist appearance on the digipak is to
Back
my target audience. In this case, I can
see that they most like to see the artist Inside
on the front of the digipak, but would
also like to see images on the back and Not
also inside. 1 person thought it wasn’t Essiential
essential.

4. Do you expect the song artist to
be in the video?
The majority of my target audience
believe that it is highly important that
the song artist is in the video.
However, there is a split between the Always
amount of people who say Sometimes
‘sometimes’ and ‘not always’. In this
Not Always
case, I will make sure I do include the
artist, as the majority of people
would like to see this.

5. Do Props and Costumes play and
important part of the overall
video in your opinion?
Very Important
The majority of people feel that props and
costumes are important, but not the most
important aspect of the video, although Important
the amount of people who say it is the most
important is very similar. This tells me that Limited
overall, it is essential that I make sure the Relevance
props and costumes are right in the video,
in order to please my target audience. No Relevance

6. Do visuals and lyrics always have
to have a connection?
This question shows me that the
opinion on if visual and lyrics Strongly Agree
should have a connection is
split. The amount of people
who agree and those who Agree
disagree are almost equal,
however there are also quite a Disagree
few people who strongly
agree. Therefore taking all of
this into account, the overall Strongly
opinion would be that visuals Disagree
and lyrics do need to have a
connection.

7. How do you hear about new
music?
This graph shows that the majority
of people asked find out about
new music via Music channels,
and therefore watch music
video’s. therefore, this means that Social
my music video will have to be Networking
memorable as the audience Music Channels
need to remember the song and
want to download it. Other high Radio
majorities include both the radio
and social networking. Social
networking is an important factor Other
as it is the current zeitgeist and
people may post the video for
others to see and therefore the
video needs to be good in order
for them to want to re post it and
spread.

8. Do you favour music videos filmed
on a set or location?
The people who answered the
questionnaire have said that
they would prefer a music video
which combines both a mixture
of an outside location with some Outside
filmed in a studio. Alternatively,
Location
they would rather a music video
filmed mainly on an outside Studio Set
location. This tells me that they
would rather a music video that Mixture
combines both outside location
and studio set, however the
majority of the video filmed on
location. This is what I have
planned for my video, therefore
meeting the audience needs.

9. Do you favour music video’s which are
technically pleasing or conceptual?
The majority of my audience like a
music video which has meaning
to it, compared to one which is
mainly produced ont eh
computer with special effects. For
the music video I have planned
am going to combine a mixture of
both but have more of the video
Technical
with meaning to it, than special
effects. I am going to film some of Conceptual
the video on a studio set, and for
this part I will use special effects,
however the parts filmed on
location will be natural. This way,
although the majority prefer
conceptual video’s, I am able to
please everyone.

10. Do you prefer a video with more
than one actor?
The audience like a video which has
more than one actor. This is
understandable, because my
personal opinion would be that a
video which has just one actor Yes
could become boring. This is why I
No
made sure I would have at least 2
actors in my video. However, there
are also parts of the video where
there is just one actor being filmed.

11. What music video channels do
you watch the most?
The majority of people have said
they watch Viva the most. This
might be because this is a free
view channel which is available
to everyone, in comparison to
the other channels which aren't. MTV
4music however is also a free 4Music
view channel, but has the same
amount of views as satellite Viva
channel MTV. YouTube is also The Box
available to everyone, as it is a YouTube
internet channel and is
categorised as a social
networking website, and for this
reason I thought this would be
the most popular choice, but
has come in at 3rd most popular.

12. My Target Audience Profile
I have found out from the research that I conducted, that my target audience
are mainly between the age of 16 & 18. They like to see the artist on the front
of the Digipak more than anywhere else and also expect to see the artist in
the video, apposed to just dancers for example. This tells me that they like to
be able to associate with the artist, perhaps model themselves on the artist,
which can only be done if they can see the artist. This point is then backed
up with the results from the question ‘Do Props and Costumes play and
important part of the overall video in your opinion?’ as the majority of answer
were either Very important or important, therefore, my audience like to too
see artist and see what they are wearing. For my music video therefore, to
please the target audience I am going to ensure the artist is in the video and
also on the Digipak, and I am going to make extra effort to make my actress
look the part, as the audience would expect. I am also going to try to make
the ‘look’ achievable for my target audience themselves.
The song that I have chosen to do a music video for is Rihanna’s Take a Bow.
The song is about a couple, and one has been unfaithful in the relationship,
and the other has found out, so as a result they are now being kicked out of
the house. However, instead of being upset, the female, who is kicking the
male out of the house, she is instead proud that she found out about it, until
nearer the end of the song when she begins to feel emotional. Therefore, I
am going to demonstrate this to the target audience, as majority like to be
able to see what is going on in the song.

13. Continued…
To do this, I am going to be filming at the house where the couple live and I will
be showing the female inside the house looking out at the male outside the
house beginning for forgiveness and to come in to talk about it. However, as
the chorus of the song is repeated throughout the song, this is will filmed in a
studio. I decided this because the target audience like to have a mixture of
both location scenes and also studio scenes, and also it breaks up the video
and stops it from becoming boring. As I have previously mentioned, there will
be both a male and female in the video to demonstrate what is going on, as
this will enable the audience to have a greater understanding of the lyrics of
the song as it will be better demonstrated with two people. Also my target
audience prefer video which have more than one actor in, therefore this will
be pleasing to the audience.
As you may agree, this video is a video which has a concept. The video is about
relationships and break up’s. the message in the video is that women can still
be independent and strong even without men in their lives, and therefore
shouldn’t depend on them. When they are in the wrong, women should do
what's right for them and put themselves first, especially when going through
a hard time. Women should be strong even when they are hurting inside.
That is what I want my audience to be able to see when watching the video.
And I thought getting a message across was more important in a video, as
the target audience agrees.

14. Continued…
From the polls, I was also able to find out that the majority of my audience
find out about new music from watching music channels. Therefore, the
video needs to be right, because although they will not see the video
when they are listening to the song from the mp3 player, they will be
constantly reminded of the video every time they hear the song, and I
would rather the video be something they want to remember rather
than something they are forced to remember and don’t like. 4music &
Viva are popular choice to watch music video’s, and these are both
free view channels, therefore, anyone can access them at anytime. This
is even more reason to get the music video exactly how the audience
want to see it, as if they turn on the TV and the video is on, I don’t want
them to change the channel over to a different channel. I want them to
want to watch it, and they won't if they don’t like it. YouTube is also
another popular choice, which is also available to everyone at all times,
however you have to search for the video to be able to access it, and
they only way that people are going to search for it is if the video is
good, and they want to be able to watch it whenever they want, in
there free time.