This presentation was given to the American Marketing Association Iowa Chapter on 3/26/2009. The purpose was to provide a tactical overview of specific social media tools that marketers and individuals can harness.
7. The people who truly deface our neighborhoods are the companies that scrawl giant slogans across buildings and buses … They expect to be able to shout their message in your face from every available surface but you’re never allowed to answer back. Well, they started the fight and the wall is the weapon of choice to hit them back. - Banksy
10. TAKE ADVANTAGE OF… QUESTIONS & ANSWERS / GROUPS RECOMMENDATIONS / INTRODUCTIONS
11. 140 million+ active users Social networking website. Half of users are out of college; 25+ is fastest growing demographic. Top photo sharing site with 4.1 billion uploaded photos. TAKE ADVANTAGE OF… YOUR INDIVIDUAL PROFILE BRANDED PROFILE PAGES MICROTARGETED ADVERTISEMENTS CAUSES
12. What the heck is Twitter? A microblogging social network with 5 million+ users. Updates (“tweets”) are 140 characters or less. Tweets can be sent and received via text (SMS).