Twitter101 For Marketers - Updated


Published on

Twitter 101 Presentation given to AMA Toronto Event on June 18th, 2009.

Also includes slide / link to - Innovative integration of twitter into brand site example

Published in: Technology
  • Be the first to comment

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide
  • About me: Involved in digital for about 15 years and mobile in the last 5. 5 years ago when I pitched mobile marketing clients thought I was talking about ads on the side of trucks on the 401. I’ve been active in the mobile ecosystem both in Canada, U.S., and over-seas BSTREET is a full service below the line marketing agency specializing in retail, experiential, and digital solutions that create smart ideas for our clients and their brands
  • We work with great Fortune 1000 brands in both the Canadian and UK market
  • Twitter101 For Marketers - Updated

    1. 1. 101- For Marketers June 18, 2009 AMA Connect Toronto
    2. 2. About Me Phil Barrett VP Digital & Mobile BSTREET Communications Toronto & London, UK
    3. 3. SmartIdeas BSTREET is a marketing communications agency dedicated to creating for your brand.
    4. 5. <ul><li>Was the social media story of 2008 </li></ul><ul><li>Over 1500% growth last year (20+ MM) </li></ul><ul><li>Free to setup and use although… </li></ul><ul><li>Not as intuitive & initially as useful as facebook (no social graph) </li></ul><ul><li>Open API = unlimited customization possibilities with user generated content </li></ul>
    5. 7. # (Hash) Tags <ul><li>Used as a way to filter / find content for group conversation </li></ul><ul><li>I.E. #obama – to follow what people are saying about obama right now </li></ul><ul><li>All you do is include “#” + “letters” in your tweet and it becomes instantly searchable </li></ul><ul><li>People use # tags for events – I.e. #mesh2008, #followfriday </li></ul>
    6. 9. Other common terms <ul><li>RT </li></ul><ul><li>@ </li></ul><ul><li>DM </li></ul><ul><li>#followfriday </li></ul>
    7. 10. Twitter trumps traditional media
    8. 13. Getting started <ul><li>Register for free account at </li></ul><ul><li>Do twitter search for friend, topics, or events to find followers </li></ul><ul><li>Look for “follow me on twitter” badges on websites </li></ul><ul><li>Watch as people follow you back </li></ul><ul><li>Add twitter URL to facebook, LinkedIn, personal blog and other sites where you have a profile </li></ul>
    9. 15. 9 Twitter Etiquette Tips <ul><li>Upload an Avatar </li></ul><ul><li>Complete your bio & location </li></ul><ul><li>URL in profile should be meaningful </li></ul><ul><li>Don’t be a spam follower – I.e. you are following 10,000, but only 20 are following you back </li></ul><ul><li>No tweets / updates = FAIL </li></ul>
    10. 16. <ul><li>You are updating every 3 seconds about inane things </li></ul><ul><ul><li>i just had a coffee… now picking nose… now eating what came out of my nose… </li></ul></ul><ul><li>Don’t always make it about you or your product / service </li></ul><ul><li>Sales pitches in your auto-DM are bad form </li></ul><ul><li>Don’t be argumentative </li></ul><ul><li>Engage others </li></ul>
    11. 17. In Summary <ul><li>Present a cohesive personal brand, or, if presenting a brand is too much for you, simply present a cohesive sense of yourself </li></ul><ul><li>Always be consistent in your use of Twitter, i.e., become known for the unique ways in which you use Twitter, and stick with what works for you </li></ul><ul><li>Engage with your network. Genuine engagement with your network of followers is the best way to get new followers </li></ul>
    12. 18. Twitter API (Custom Apps) Using twitter content to make something unique, different, or complimentry
    13. 23. Download Tweet deck for your desktop <ul><li>Better manage the mayhem! </li></ul>
    14. 24. Don’t forget to download a mobile twitter application for the iphone or blackberry
    15. 25. Twitdom is your portal to all custom twitter apps
    16. 26. How are brands using Twitter?
    17. 27. Automotive
    18. 28. Retail
    19. 30. Other brands on twitter <ul><li>Media Companies on Twitter </li></ul><ul><li>Vancouver Sun </li></ul><ul><li>CBC </li></ul><ul><li>Globe and Mail </li></ul><ul><li>Giest Magazine </li></ul><ul><li>Open Book Toronto </li></ul><ul><li>Canoe </li></ul><ul><li>Georgia Straight </li></ul><ul><li>Besthealthmag </li></ul><ul><li>RedWire </li></ul><ul><li>Dose </li></ul><ul><li>Agencies / Brands on Twitter </li></ul><ul><li>nonlinear_creations </li></ul><ul><li>Delvinia </li></ul><ul><li>Random House </li></ul><ul><li>Harper Collins Canada </li></ul><ul><li>Radian6 </li></ul><ul><li>Rain City Studios </li></ul><ul><li>The Blog Studio </li></ul><ul><li>Mindblossom </li></ul><ul><li>HarlequinBooks </li></ul><ul><li>I Love Rewards </li></ul><ul><li>Deloitte Canada </li></ul><ul><li>indusblue </li></ul>
    20. 31. … and more <ul><li>Transportation </li></ul><ul><ul><li>WestJet </li></ul></ul><ul><li>Non-Profit/ Charity </li></ul><ul><ul><li>The Canadian Hearing Society </li></ul></ul><ul><ul><li>Sick Kids </li></ul></ul><ul><ul><li>LOWwaterkeeper </li></ul></ul><ul><ul><li>War Child Canada </li></ul></ul><ul><li>Arts/ Culture </li></ul><ul><ul><li>Soundstreams </li></ul></ul><ul><li>Hospitality </li></ul><ul><ul><li>Opus Hotel </li></ul></ul><ul><ul><li>Coast Hotels & Resorts </li></ul></ul><ul><li>Technology </li></ul><ul><ul><li>FlipVideoCanada </li></ul></ul><ul><ul><li>Brightkit </li></ul></ul><ul><ul><li>OpenText </li></ul></ul><ul><ul><li>DNA13 </li></ul></ul><ul><ul><li>Nortel </li></ul></ul><ul><ul><li>Research In Motion </li></ul></ul><ul><ul><li>Overlay.TV </li></ul></ul><ul><ul><li>Cybernomics </li></ul></ul><ul><li>Finance  </li></ul><ul><ul><li>RBC Innovator Campaign </li></ul></ul><ul><li>Retailers on Twitter </li></ul><ul><ul><li>Tiger Direct </li></ul></ul><ul><ul><li>Lululemon </li></ul></ul><ul><li>Commercial Services </li></ul><ul><ul><li>1-800-Got-Junk </li></ul></ul>
    21. 32. 8 Tips for brands <ul><li>Use twitter to create brand voice – or identity. Voice should be extension of brand values </li></ul><ul><li>Don’t imitate voice of community </li></ul><ul><li>Let it all hang out – you can’t hide on twitter </li></ul><ul><li>Don’t use twitter as broadcast channel only </li></ul>
    22. 33. <ul><li>Figure out what you want to talk about. </li></ul><ul><ul><li>brand awareness and engagement channel? </li></ul></ul><ul><ul><li>Is it a news and information channel? </li></ul></ul><ul><ul><li>Is it a customer support and response channel? </li></ul></ul><ul><li>Don’t just talk about products & services </li></ul><ul><li>Casting call for your twitter voice – PR, marketing, intern? Needs to be somebody already familiar with twitter </li></ul><ul><li>Listen first </li></ul><ul><li>(source </li></ul>
    23. 34. Twummary <ul><li>If facebook is for people you already know, twitter is for people you’d like to get to know better </li></ul><ul><li>Twitter # tags are being used for all life events – business and personal </li></ul><ul><li>Free tools allow you to manage / track brand messaging and reputation </li></ul>
    24. 35. <ul><li>Free tools allow you to engage with your target market before, during, and after an event (or press release) </li></ul><ul><li>Can be used as a broadcast channel when quick or urgent messages need to get out to the public </li></ul><ul><li>BIG opportunity to integrate user generated content from twitter into brand activation activities / experiences </li></ul>
    25. 37. Let’s continue the conversation… My Mobile & Interactive Marketing Blog (copy of presentation has been posted) Phil Barrett (.mobi) VP Digital & Mobile BSTREET Communications Toronto & London, UK ‏
    26. 38. New Polar Ice Vodka Brand website has integrated twitter in an innovative way