This document lists and briefly describes the various media technologies and software used by the author at different stages of their music video project. These include cameras, memory cards, lighting equipment, and editing/presentation software like Photoshop, Premier Pro, PowerPoint, YouTube, and Survey Monkey. The author explains how each tool was utilized for tasks like capturing footage and images, editing, research, planning, presenting work, and gathering audience feedback to help create their final music video and ancillary materials.

1. How did you use media technologies in
the construction and research,
planning and evaluation stages?

2. This is the complete list of technologies I used throughout this project.
Equipment Computer Programs Internet Websites
Fujifilm X10 Digital Camera
College Scanner
Canon DSLR 500D
Jessops Tripod
Asus X200CA Laptop & Charger
30 GB SanDisk DSLR Memory Cards
College Editing Suite
Studio Lighting
Par Can Studio Lighting
Google Chrome
Adobe Photoshop CS6
Adobe Premier Pro
Microsoft Word
Microsoft PowerPoint
YouTube
SlideShare
Survey Monkey
Wyke Media A2 Blogger
Prezi
Emaze
Facebook
YouTube Converter

3. Fujifilm X10 Digital Camera
I used this camera to produce the photographs within the front cover of my album,
capturing the image of an attract female model and a deer’s head I found in an
antique centre. These were later combined in Photoshop to produce a surreal
appearance.
I chose to operate this particular camera on account of its high definition
quality; owing to its 2.36 million dot resolution. It features many controls and
large optical viewfinder. The brightness automatically adjusts to the scene but
can also be set manually, which is what I did as it allowed me to manipulate the
scene to match my desires.
The resolution made the photos of my product look more realistic, creating
verisimilitude between the still image, and actuality, overall creating a
professional and sophisticated appearance.

4. Canon DSLR 500D
This was used to shoot my entire music video. Much like my album
cover, I wanted a video camera with a high definition quality to
capture footage which likens to that of a professional standard,
enforcing credibility.

5. Scanner
This technology was used to digitise the collage featured in my
ancillary texts. It was effective in maintaining the resolution
of my images and preserving the flatness, making the digitised
copy appear refined

6. Jessops Tripod
I shot almost all my footage using this. It was very straightforward
to use, hurrying the process. I wanted seemingly stable material to
work with as I believe this appears more sophisticated than unsteady,
hand-held footage. It was especially important when filming the shots
that were responsible for the character transfiguration effect,
particularly because the camera had to remain in exactly the same
spot throughout, for the illusion to appear convincing.
I didn’t use it during one of my opening shots; however, as I wanted
to add a degree of variety.

7. Asus X200CA Laptop
This is my own laptop that I used to produce all of my
blogposts and edit my ancillary texts. I decided this due to its
familiarity in terms of layout, programs etc. It’s also easily
portable on account of its petite size. My laptop also contains
many recourses in relation to graphics and previous work, soI
could regularly refer to them, meaning I could manage my time
and work efficiently throughout the course.

8. 30GB SanDisk DSLR memory cards
These were used to store all the raw footage and images required
for my music video and ancillary texts. It fitted both my laptop
and my editing suite, therefore I could access my footage
easily.
The memory size allowed me to film as much footage & take as
many pictures to my heart’s content so I could perfect my
shots.

9. College Editing Suite
I used a single edit suite to edit my entire video. It was
simpler to work on one as it ensured all of my footage was
stored in the same place so there was no risk of losing it.

10. Studio Lighting
This was used when shooting in location 2 of my music video, the
collage green room. generating an equalised white balance,
taking exposure, tone and contrast into consideration.
Consequently, it produced an effect which was innately pleasant
to the eye of an audience perspective.

11. Google Chrome
Needless to say this program was significant throughout my
entire project as the entire presentation of my work is web
based. I also used chrome within the research and planning
stages to refer to existing products.

12. Adobe Photoshop CS6
I used Photoshop to construct my ancillary texts as this is a
professional program, operated by certified graphic designers.
The pictorial strategies I implemented in my ancillary texts are
all methods which I have previously worked with throughout my AS
& A2 Graphic Design course.
I chose to do this as it reflects my own artistic strengths and
predilection, meaning my products exhibited an air of
sophistication, due to my refined knowledge. The construction
of my ancillary texts are displayed below.

13. Adobe Premier Pro
I edited my entire video on this program. It very much likens to
Photoshop in terms of its tools and format, meaning I was
somewhat in my comfort zone and didn’t have to adapt,
dramatically. This program also contains endless amounts of
effects, meaning my creativity could truly translate into my
footage, reflecting my intention of demonstrating a psychedelic
trance. Which I believe is evident within my video.

14. Microsoft Word
I used this program to transcribe my research and ideas, before
posting on my blog. Microsoft Word’s ‘Spelling & Grammar’
checker proofread my work to an efficient degree and ensured
that my thoughts were communicated thoroughly, so others could
understand.

15. Microsoft PowerPoint
Microsoft PowerPoint was a presentation method for a great number of
my blogposts. I enjoyed using this program on account of its
straightforwardness, so I could work speedily, plus it doesn’t
require the internet, meaning I could operate offline, if I needed
to.
This program was used to create my storyboard animatic, as opposed to
creating a hand rendered copy, as it was more time efficient. This
was because I was able to copy and paste items and frames, rather
than repeatedly drawing. Moreover, all the images were already
contained on the computer, therefore there a scanner wasn’t
required.

16. YouTube
YouTube was imperative during my initial planning & research,, not to mention the
creative aftermath. I originally used it view existing music videos, both by
students and by established artists, allowing me to gain inspiration and open me
up to many imaginative concepts. I gained most inspiration from Temples video
'Shelter Song’, in which they utilised a synergy of overlays, vibrant colour and
assorted imagery to create an overall psychedelic impression. All these devices
were inserted into my own work, accomplishing a similar ambiance. Additionally,
Crystal Fighter’s video for ‘Follow’ was my prime incentive behind the
character transfiguration within my piece. My YouTube channel documents my own
creative development, revealing the expansion of my ideas between the formations
my Storyboard Animatic and my finished product. As time progresses, one can
observe the gradual desire of an abstract video with hordes of different editing
approaches.

17. SlideShare
This worked in association with some of my Microsoft PowerPoint
Presentations. SlideShare essentially equates to a virtual slide
file. It allowed me to structure my slides in a way that
resembles an original PowerPoint presentation, as opposed to
having loose slides which takes up a great deal of space.

18. Survey Monkey
This website was employed to initially collect data about my
audience and their preferences, concerning music genre, music
video content & design. This helped me to create a product which
partially adhered to their collective responses, strengthening
the overall appeal to a mass audience. I also used this program
after the production of my video. to my measure overall customer
satisfaction.

19. Wyke Media A2 Blog (www.wykemediageeks.blogspot.com)
This sight allowed me to connect to the work of my peers,
therefore I could truly understand what material to include on
my own blog and how to lay it out.

20. Prezi
This sight was operated to present my lyric analysis. It’s a
visually exciting way of presenting work, permitting you to
store a vast amount of information onto one single canvas
without it appearing chaotic.

21. Emaze
I used this to present one of my blogposts relating to
complications & means of overcoming them. It converted pretty
uninspiring comments into a work of art through its attractive
backdrops and animations, however, it was somewhat difficult to
use meaning I wasn’t using my time effectively.

22. Facebook
I used Facebook to contact my cast members, so they were
informed about time schedules, modes of transport and what they
were doing. I also used it to share my work so I could receive
audience feedback and measure their engagement, and thus the
overall effectiveness of my product.

23. YouTube Converter (www.youtube-mp3.org)
This was used to convert the YouTube video containing my song
into a MP3 format, meaning it could be directly inserted into
Premier Pro.