Guide to Business Planning
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The Economist "Guide to Business Planning", authored by Graham Friend and Stefan Zehle, the Directors of Coleago Consulting, was first published in 2004. To get any new business idea off the ground or develop and better manage an existing business you must have a plan - and if you need to raise finance to fund the business or get the approval of senior management, it must be a convincing plan. The Economist Guide to Busi-ness Planning is suitable for small businesses and large companies alike and covers every aspect of preparing and using a business plan. The guide contains comprehensive coverage of business planning and analysis.