2. The facial expression connotes to the sinister and mysterious character plated by Heath Ledger ,he’s also wearing the costume from the film which adds more depth to the image. The colours of the magazine match and harmonise the costumes colours making the more visually exciting The use of the spray painted X and the line behind Heath Ledger refers to the characters’ personality within the film.for those who haven’t seen the film. For those who have, it shows a greater meaning to the jokers’ actions within the film The position in which he sits, ironically portrays a comical effect which enhances the clown-like costume worn. The font used again presents a fun and joke shop, prankster demeanour. To add more emphasis to the campaign there were three different covers made. The batman issue is has the regular articles, whereas the Joker issue has had all the articles “jokerfied”-with each image graffitied to look like the Joker and interviews scribbled out and replaced by movie catchphrases. The title is red,which enableds it to stand out and has become so iconic it doesn’t have to feature solely at the front of the cover anymore –being put into the background instead.
3. Movie catch phrases have been scribbled over articles Images have been drawn on to look like the joker
4. By having different versions of the magazine ,it not only promotes the film but also begins building a fan base for the different characters. By having one version of the magazine customised, it made the consumer feel connected to the character and therefore feel even more inclined to view the film.
5. This tagline refers to Star Wars with the use of “the force is strong”-appealing to the fan-base of the Star Wars films This image if a baseball bat looks like a light sabre which again references the Star Wars films. The use of the term “levels up” presents the idea of a computer game The colour red, is bright and allows the figure to stand out to the audience through the contrast in colours between the background and his shirt. The figure is dressed in plain and fairly average clothes which makes his actions (holding a flaming baseball bat) significant to the audience. The lines surrounding the figure are very comic book like which presents the overall theme of the film.-appeals to boys and lovers of the comic book genre As the character looks slightly geeky, it appeals to average male teens who can recognise with the main character.
