2. Adverts
• Trailers shown on various channels –timeslots
/played during specific programmes with similar
audiences to that of the film’s targeted audience
• Channels (such as ITV and Channel 4)are payed
by the film’s marketing department to have the
trailers played- and are shown at specific
timeslots ,however many times as the channel
allows depending on how much is payed.
3. Active product placement
• Adverts made various products within the film for instance the Volvo car
in twilight which is used for the Volvo advert that uses footage from film
as well as similar font used within the Twilight: eclipse trailer to show the
brands connection to the movie franchise (campaign consistency)
4. Interviews with cast ,producers and
directors (extended placement)
• Talk show interviews with cast members for
instance :
• Alan Carr: chatty man with twilight cast
• The Oprah Winfrey show
• GMTV
Which allows the cast to promote the film and
related products but also answer hosts
questions that most fan/audience want to
know.
5. Eclipse cast on Alan Carr’s Chatty
Man
The Oprah Winfrey show
GMTV
6. Behind the scenes
• Beind the scenes programmes and features on
channels like MTV-show an insiders view on
the making of the film
• Targets the audience and Fan base and makes
them feel involved which is essential for an
audience in the era of web 2.0
