The document is a 10 question survey about reading habits and preferences regarding local newspapers. It asks questions about what draws attention to articles, length of articles read, type of articles read first, attention to advertisements, how local news is usually heard, frequency of reading local papers, what entices reading local papers, how much of the newspaper page is read, preferred color scheme for the title, and preferred font for the title.

1. Questionnaire-
1. What usually draws your attention to an article in a local newspaper?
Headline [ ]
Image [ ]
Position on Page [ ]
2. What length of article do you prefer to read?
Short Articles (1 Column) [ ]
Medium Length Articles (2 Columns) [ ]
Longer Articles (3+ Columns) [ ]
3. Which type of article do you usually read first?
Economic [ ]
Negative [ ]
Positive [ ]
Sport []
4. How much attention do you pay to newspaper advertising? Have you ever bought
something as a result of a newspaper advert?
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5. How do you usually hear about local news?
Radio [ ]
Newspaper [ ]
Internet [ ]
Other (Please State Below) [ ]
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6. How often do you read local newspapers?
Daily [ ]
Weekly [ ]
Monthly [ ]
Rarely [ ]

2. 7. What usually entices you to read a local newspaper?
Layout [ ]
Imagery [ ]
Headlines [ ]
Advert [ ]
Other(Please state below)
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8. Do you read most or all of the articles on a page, or just the larger articles?
All [ ]
Most [ ]
Main Articles [ ]
9. Which colour scheme do you prefer for the title of the newspaper? (Colour Scheme
Shown to Participants) Why is this?
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10. Which Font do you prefer for the title of the newspaper? (Fonts Shown to Participants)
Why is this?
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