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Graph Results for
                         Questionnaire



Tuesday, 8 January 13
What usually draws your attention to an
             article in a local newspaper?
            What usually draws your attention to an article in a local newspaper?
                          30.0


                          22.5


                          15.0


                           7.5


                             0
                                 Headline   Image Position on Page




Tuesday, 8 January 13
What length of article do
                         you prefer to read?
                        What length of article do you prefer to read?


                                          13%
                                                       27%




                                          60%


                                     Short Articles (1 Collumn)
                                     Medium Articles (2 Collumns)
                                     Longer Articles (3+ Articles)




Tuesday, 8 January 13
Which type of article do
                          you usually read first?
                 Which type of article do you usually read first?

                    Economic


                        Negative


                        Positive


                           Sport

                                   0   3.75   7.50   11.25   15.00




Tuesday, 8 January 13
How do you usually hear
                      about local news?
               How do you usually hear about local news?
                        20


                        15


                        10


                         5


                         0
                         Radio   Newspaper   Internet   Other




Tuesday, 8 January 13
How often do you read
                            local newspapers?
                How often do you read local newspapers?



                                                                20

                                                                15

                                                            10

                                                            5
                        Daily
                                Weekly                      0
                                         Monthly
                                                   Rarely




                                                                     Untitled 1
Tuesday, 8 January 13
What usually entices you
              to read a local newspaper?
                        What usually entices you to read a local newspaper?
                              0       3.75      7.50
                                                          11.25
                                                                      15.00
                    Layout
                   Imagery
                  Headlines
                     Advert
                      Other




Tuesday, 8 January 13
Do you read most or all of the articles
                           on a page, or
                     just the larger articles?
            Do you read most or all of the articles on a page, or just the larger articles?




                                            40%          33%




                                                   27%



                                      All         Most         Main Articles




Tuesday, 8 January 13

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Graphs

  • 1. Graph Results for Questionnaire Tuesday, 8 January 13
  • 2. What usually draws your attention to an article in a local newspaper? What usually draws your attention to an article in a local newspaper? 30.0 22.5 15.0 7.5 0 Headline Image Position on Page Tuesday, 8 January 13
  • 3. What length of article do you prefer to read? What length of article do you prefer to read? 13% 27% 60% Short Articles (1 Collumn) Medium Articles (2 Collumns) Longer Articles (3+ Articles) Tuesday, 8 January 13
  • 4. Which type of article do you usually read first? Which type of article do you usually read first? Economic Negative Positive Sport 0 3.75 7.50 11.25 15.00 Tuesday, 8 January 13
  • 5. How do you usually hear about local news? How do you usually hear about local news? 20 15 10 5 0 Radio Newspaper Internet Other Tuesday, 8 January 13
  • 6. How often do you read local newspapers? How often do you read local newspapers? 20 15 10 5 Daily Weekly 0 Monthly Rarely Untitled 1 Tuesday, 8 January 13
  • 7. What usually entices you to read a local newspaper? What usually entices you to read a local newspaper? 0 3.75 7.50 11.25 15.00 Layout Imagery Headlines Advert Other Tuesday, 8 January 13
  • 8. Do you read most or all of the articles on a page, or just the larger articles? Do you read most or all of the articles on a page, or just the larger articles? 40% 33% 27% All Most Main Articles Tuesday, 8 January 13