Course 7: Mobile marketing

1. Mobile Marketing
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Presenter: Nguyen Anh Duc – CEO Nakitech Corp
Cell Phone: 0935982718
Email: duc.nguyenanh@nakitech.net
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2. Mobile Marketing
• Mobile Marketing is the future of digital marketing. Mobile is
growing and people are spending more and more time on their mobile
phones. As per Google survey, the mobile website traffic will
surpass Desktop and laptop usage by the end of 2015.
• Are you ready to take on Mobile Advertising?
Get Started Today!
• This Module will teach you how website and emails are designed for
Mobile users, setting up a mobile display Ad Campaign and launch
SMS campaign. Mobile Marketing is not just SMS or cold calling. It
has reached to new level of advertisement like Mobile Web, Mobile
Search Marketing, Mobile Apps, Proximity Marketing and Quick-
Response (QR) Codes.
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3. Mobile Marketing Course Modules
• Introduction To Mobile Marketing
• Mobile Advertising Ecosystem
• Mobile Campaigns
• SMS And MMS Marketing
• Mobile Web
• Mobile Search Marketing
• Mobile Apps
• Proximity Marketing
• Quick-Response(QR) Codes
• Mobile Marketing Trends & Code of Conduct
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4. Introduction to Mobile Marketing
• Terminology
• Mobile Marketing
• Introduction to mobile advertising
• Technologies facilitating mobile advertising
• Short message service (SMS)
• Multimedia messaging service (MMS)
• General packet radio services (GPRS)
• Enhanced data GSM environment (EDGE)
• 3G
• WAP
• I-Mode
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5. Mobile Advertising Ecosystem
• Advertiser
• Ad Agencies
• Ad Network
• Ad Server
• Content Publisher
• Content Enabler
• Carrier(Portal)
• Carrier(Network)
• Handset
• Consumer
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6. Mobile Campaigns
• Plan your Campaign
• Identify your Target Audience
• Build your Campaign Infrastructure
• Select your Mobile Advertising Channel
• Initiate your campaign
• Track your campaign with Mobile Analytics
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7. SMS and MMS Marketing
• Build database of potential customers
• Perform due diligence
• Start SMS and MMS campaign
• Types of Mobile messaging ads
• How SMS messaging works
• Creating SMS marketing campaign SMS and MMS
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8. Mobile Web
• Mobile web advertising
• Google mobile advertising
• Mobile website
• Responsive web design
• Dedicated mobile site
• Difference between mobile web page and regular web page
• Mobile website builders
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9. Mobile Search Marketing
• Factors determining successful mobile search
marketing
• Mobile Email
• Mobile Social Networking
• Engaging mobile user
• Mobile conversion best practices
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10. Mobile Apps
• Why Mobile Application
• Types of Mobile Apps(environment)
• Types of Mobile Apps(application category)
• Key Players in mobile apps advertising
• Advertising opportunities
• Ad consideration
• Mobile application connectivity
• Ad serving and ad connectivity
• Target and rendering
• Mobile App Creation Tools
• Mobile App Analytics Services
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11. Proximity Marketing
• Bluetooth Marketing
• Wi-Fi Marketing
• Near Field Communication(NFC)
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12. Quick-Response (QR) Codes
• What is QR codes
• Types
• Working
• Creating
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13. Mobile Marketing Trends & Code of
Conduct
• Near field communication
• Mobile visual search
• Mobile ticketing
• Mobile future
• Code of conduct
• Choice and consent
• Security
• Enforcement and accountability
• Customization and constraint
• Notice
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14. • Mobile Marketing Association(MMA)
• Interactive Advertising Bureau(IAB)
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Namkinh Technology Corporation

15. THANK YOU !
Nam Kinh Technology Corporation (Nakitech Corp)
• Address: 5 Floor – PaxSky Tower, 123 Nguyen Dinh Chieu Street,
6 Ward, 3 District, Ho Chi Minh City.
• Hotline: 0935 982 718 – 0907 053 773
• Email: info@nakitech.net. Website: http://www.nakitech.net
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