1. nakitech introduction of e commerce and internet marketing
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1. nakitech introduction of e commerce and internet marketing
- 1. Introduction of E-commerce and Internet Marketing nakitech.net nakitech.net nakitech.net nakitech.net nakitech.net nakitech.net nakitech.net Presenter: Nguyen Anh Duc – CEO Nakitech Corp Cell Phone: 0935982718 Email: duc.nguyenanh@nakitech.net 1
- 2. • Internet marketing or Digital marketing or Online Marketing generally refers to the selling, promoting products and services via internet through websites, e-mail, social media and other online media. • It combines creative and technical features of the Internet with design, development, advertising and sales using websites with effective contents for a product or service. The use of the Internet increases interactions and engagement between customers and the brand. • This module is an introduction to the Ins and Outs of the internet marketing & ecommerce and learns internet marketing techniques. nakitech.net nakitech.net nakitech.net nakitech.net nakitech.net nakitech.net nakitech.netNamkinh Technology Corporation
- 3. Introduction of E-commerce and Internet Marketing Course Modules • Understanding E-Business and E-Commerce • Introduction to Internet Marketing • Stages of Internet Marketing Planning • Internet Marketing Techniques • Guidelines for a Successful Internet Marketing • E-Commerce and Internet Marketing Policies nakitech.net nakitech.net nakitech.net nakitech.net nakitech.net nakitech.net nakitech.netNamkinh Technology Corporation
- 4. Understanding E-Business and E-Commerce • Benefits of E-Business Using the Internet • Evolution of E-Commerce • Skills required for a Successful Marketer • E-Commerce Classification • Types of E-Business Models nakitech.net nakitech.net nakitech.net nakitech.net nakitech.net nakitech.net nakitech.netNamkinh Technology Corporation
- 5. Introduction to Internet Marketing • Why to Use Internet for Marketing • Impact of Internet on Businesses • Benefits of Internet Marketing nakitech.net nakitech.net nakitech.net nakitech.net nakitech.net nakitech.net nakitech.netNamkinh Technology Corporation
- 6. Stages of Internet Marketing Planning • Determining corporate Business strategy • Evaluating the market and customer needs • Organizing market research information in logical units • Developing market strategy • Determining the type of customer experience • Preparing information for the product that a Business wants to provide • Planning the marketing program • Evaluating the results and accommodating feedbacks nakitech.net nakitech.net nakitech.net nakitech.net nakitech.net nakitech.net nakitech.netNamkinh Technology Corporation
- 7. Internet Marketing Techniques • Email Marketing • Video Advertising • Banner Advertising • Affiliate Marketing • Blog Advertising • Podcast Advertising • Advertising on Search Engines • Social Media Advertising • Mobile Advertising • Viral Marketing • Limitations of Internet Marketing Namkinh Technology Corporation nakitech.net nakitech.net nakitech.net nakitech.net nakitech.net nakitech.net nakitech.net
- 8. Guidelines for a Successful Internet Marketing • Preparation • Discipline • Flexibility nakitech.net nakitech.net nakitech.net nakitech.net nakitech.net nakitech.net nakitech.netNamkinh Technology Corporation
- 9. E-Commerce and Internet Marketing Policies • Types of Policies • Use Policy • Copyright and Trademark policy • Links and Third Party Content Policy • Privacy Policy • Indemnity Policy • Liability Policy • Arbitration Policy • Security Policies • Policy Content • US CAN-SPAM Act • Laws Against E-mail Spam • Minnesota Law Against E-mail Spam • U.S. Communications Decency Act • Digital Millennium Copyright Act • SPY ACT Namkinh Technology Corporation nakitech.net nakitech.net nakitech.net nakitech.net nakitech.net nakitech.net nakitech.net
- 10. THANK YOU ! Nam Kinh Technology Corporation (Nakitech Corp) • Address: 5 Floor – PaxSky Tower, 123 Nguyen Dinh Chieu Street, 6 Ward, 3 District, Ho Chi Minh City. • Hotline: 0935 982 718 – 0907 053 773 • Email: info@nakitech.net. Website: http://www.nakitech.net nakitech.net nakitech.net nakitech.net nakitech.net nakitech.net nakitech.net nakitech.netNamkinh Technology Corporation