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Learn how get a reach to customers through Internet Marketing?

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Learn how get a reach to customers through Internet Marketing?

In this presentation i am showing how to get good reach of customers through Internet Marketing

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Learn how get a reach to customers through Internet Marketing?

  1. 1. 1 Reach your customers through network
  2. 2. 2 Agenda Google Marketing Concepts Search Targeting Contextual Targeting ROI and Performance Tracking Summary Next Steps
  3. 3. 3 Search Targeting Cost Per Click Text only Google Advertising Concepts Maximum Return on Investment = Content Targeting Text/Image/ Videos Site Targeting Cost Per 1000 Impression Image / Text Ads
  4. 4. 4 Search Marketing Target clients when they are searching for you. Search Targeting Cost Per Click Text only Use Search • Serve ads targeted specifically around a chosen set of keywords e.g. “Hotels in Bangalore” • ROI based advertising - Pay only for clicks • Ranks ads based on a combination of both relevance and bid price • Ads displayed on the Google page as sponsored links next to natural search results
  5. 5. 5 5 User types in a search query on Google Search The text ad is displayed on Google search results page under “Sponsored Links” The text ad is displayed on Google search results page under “Sponsored Links” User clicks on the ad and is brought to the relevant landing page User clicks on the ad and is brought to the relevant landing page Search is “Pull” Advertising….. Evolving an Online Sales Strategy
  6. 6. 6 Contextual Targeting Target clients when they research services you offer. Content Contextual Targeting Use Google’s Content Network • Reach 30,000 sites • Ads shown only on relevant websites • 67% Reach of Internet Users • Single buy in – reaching the 30k sites is as easy as checking a box! • Delivered in a number of formats – text, image and video
  7. 7. G oo 7 Reach your Target Audiences as they Read Online Keyword Targeting 1. Keyword-targeted campaigns which run as content relevant to your offerings is published online 1. Keyword-targeted campaigns which run as content relevant to your offerings is published online  CPC bidding  Text or Animated Image ads  Targets to content on web pages  Block Unwanted Sites
  8. 8. 8 Serve ads on 3rd Party sites with the Google Content Network Source: Custom Analysis by comScore Network, October 2007 So how does it work?.......
  9. 9. 9 How does it work ? Page Analysis Scan the page 1 Insurance, Online insurance policy, life insurance Keywords Insurance Concepts Finance-- Insurance services Categories Analyze the page 2 Machine learning technology turns keywords into targetable concepts and categories
  10. 10. 10 Track the ROI • Bid for and Pay For Visitor / “Click” appropriately • Hence, every lead is cost-effective! Managing your Internet Campaign
  11. 11. 11 Summary : What’s In It for You? • Professional Consultation! • Account Set up! • Campaign Launch and Review! The Jumpstart Service
  12. 12. 12 •Jumpstart – Consultation •Consultation with a Google Specialist **We'll discuss your business with you, gain an understanding of your goals and objectives and advise you of your options. •Suggest campaign plans **We'll then advise you on which targeted keywords, ad creative and ad network options to choose, to achieve a successful campaign. •Provide cost and traffic estimates **We look at market data to give you estimates on how much budget you need to allocate to your campaigns, to meet your objectives. •Jumpstart – Consultation •Consultation with a Google Specialist **We'll discuss your business with you, gain an understanding of your goals and objectives and advise you of your options. •Suggest campaign plans **We'll then advise you on which targeted keywords, ad creative and ad network options to choose, to achieve a successful campaign. •Provide cost and traffic estimates **We look at market data to give you estimates on how much budget you need to allocate to your campaigns, to meet your objectives. Account Set up! •A professionally designed account A GAP certified professional will design and structure your AdWords campaign for you. •Comprehensive Keyword suggestions We will use our knowledge of Google's tools to develop the right keyword list for you. •Targeted Adtext development Design compelling ad copy to attract your customers to your site Account Set up! •A professionally designed account A GAP certified professional will design and structure your AdWords campaign for you. •Comprehensive Keyword suggestions We will use our knowledge of Google's tools to develop the right keyword list for you. •Targeted Adtext development Design compelling ad copy to attract your customers to your site •Campaign Launch and Review •1:1 support for launch **We will review your campaign with you before it goes live. •Account Optimization **We will help you understand the results so you can make informed decisions and improvements. •Account & Adwords Education **We will provide your with training and support to help you manage your campaign successfully. ** •Campaign Launch and Review •1:1 support for launch **We will review your campaign with you before it goes live. •Account Optimization **We will help you understand the results so you can make informed decisions and improvements. •Account & Adwords Education **We will provide your with training and support to help you manage your campaign successfully. **
  13. 13. 13 Summary: What does this mean for my business? Leverage the power of network • Search Network • Content Network Increase ROI and profitability • Ease of use Build brand equity Millions searches happen every day your target audience is looking for you Reaching customers all around the world is as easy as checking a box! Serve your message directly on 1000s of Websites Portals and blogs. • Control the user experience Take users directly to the relevant section on your website • Improve awareness Cost effective branding solution to raise the overall profile of your organization. Promote Multiples Services. • Targeted advertising Promote your services and products when Customers are looking for your services. • Improve ad placements Use search and content network to increase visibility and help drive clicks to your sites. • Target users abroad Geo-target users – Target users abroad, convert on Your website.
  14. 14. Why not you as well??... Google Advertising has worked for them!
  15. 15. Getting Started - Next Steps! 15 • Confirmation of your account o Acceptance of terms and conditions and funding your account • Planning your account o Determining the precise objectives of your campaign • Building your campaign o Generating keyword lists, Adtexts, campaign structure • Activation of your campaign o Going live online • Evaluating the results o Use the tools available to track the results
  16. 16. 16 Thank you It’s All About Results

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