2. • Podcasting is the blend of iPod and broadcast. It is a process of
publishing audio/video files on the internet using a Really Simple
Syndication (RSS) feed as the syndication channel.
• What Makes Podcasting Different from searching an audio or video
over internet? It’s all about having the files come to you through
syndication instead of you going to the files through search engines
like YouTube.
• It can be delivered to iPod, Tablets, Mobile phones, Laptops,
Desktops, and Smartphone’s. Big media layer in podcasting are
iTunes, Window media player, Flash player and QuickTime player.
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3. Podcast Advertising Course Modules
• Introduction to Podcasting
• Podcasting Process
• Podcasting Tools
• Tips and Best Practices
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Namkinh Technology Corporation
4. Introduction to Podcasting
• Podcast
• Podcasting
• Benefits of podcasting
• Benefits of podcasting for Advertising
• Media Devices used for podcasting
• Media players in podcasting
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5. Podcasting Process
• Define your objectives and goals
• Allocate your budget
• Develop good content
• Audio
• Video
• Image with audio
• Animation
• Embed advertisements
• Select your broadcasting mediums
• Publish your podcast
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8. Tips and Best Practices
• Tips for effective Podcasting
• Tips for promoting your Podcast
• Best practices for Podcast Advertising
• Association for Downloadable Media
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