Q2: How effective is thecombination of your main product and ancillary texts? By Bethany Harvey
Relationship between tasksAs you have probably seen already, my magazine, trailer and poster allhave factors in common so that they all have a relationship so that thefilm is recognisable from each advertising technique. For a company tobe successful in selling a product they need to make sure there is astrong connection between the advertisements and the audience. Thisis so the product is able to sell and to help this, it is a good idea to havea relationship between the advertisements. Therefore, I have similarfactors within my magazine, poster and my trailer so that they allrelate to each other, which can help the audience recognise the filmfrom each advertisement.
How do they support the genre?Each task I have done, all support the genre of my film. I know this because of thefactors I have used within my poster, magazine and my film trailer. The factors I haveused that support my horror genre are;- House style- Fonts- Images- Layouts- Horror conventions/IdentitiesUsing all of the above, it has helped me make my tasks more supporting to thehorror genre. Also, it has helped build a strong relationship between my ancillary andmain products.
House StyleEach task I have done, all support the genre of my film and have a strongrelationship. I know this because of the house style I have used across all of them ofred, black and white which can all symbolise something from my film. For example,black symbolises darkness and my trailer happens in the nighttime, which is also whyI have a black background on both my poster and my magazine. White can symboliseemptiness and coldness and in my trailer it is about a ghost/demon who are knownto be cold as well as empty, which is also why I have included white in my poster andmagazine, as well as having the colour white to break up the black and the red. Andlastly, I have chosen red because its bold, its stands out to the audience and it cansymbolise blood and danger. Therefore, using these colours has helped.
Font stylesFor the font of my poster, I chose to use the font style Cooper Std in black and size 150. I chose this font because itwas bold enough to fit my images within the text.In Photoshop, I produced the title of my film on there by using this bold font and by editing each image so it fits in theletter. I wanted this effect because it saved a lot of space on my poster as I didnt want it to be too packed, but I stillwanted it to be informative.Therefore, using this font allowed me to save room because I was able to fit each image in each letter, which meantthat my poster was still informative because of the images I used. However, if it wasnt for this font it wouldnt haveworked, because after trying several other fonts I realised that the majority of them wouldnt be able to fit the imagein. Also, going off my drafts this was the closest to the font on my drafts.Because I liked this so much and I wanted there to be a direct link between my magazine and poster, I decided to usethis title on the cover of my magazine also. This helped build a relationship between my magazine and poster and alsolooked effective on my magazine. Another font I used on my magazine is called Chiller and I used this font because itlooks as though blood is dripping from it and it supported the genre of my film.To link both my poster and my magazine to my film, I used different elements out of each. I used the font from mymagazine title and side text so that you can relate them. Also, for my magazine front cover I took a photo of one of myscenes from my trailer, which was in the library and green screened my paranormal figures eye, so that it was directlybehind the book. I needed a new picture because I wanted the pupil to be red, so that it looked more horrifying. Fromthe trailer, I produced my poster with all of the cast that star in my film teaser trailer and this was so they could relateto each other.Therefore, my poster and magazine have the same font but my magazine and film have the same font. So even thoughthey dont all relate through font styles, there are other aspects that link them all together, for example even though Ihavent used the same font throughout all of them I have used the same house style colours.
ImagesI have used many images within my tasks and main product, and this was so the audienceknew who would be in the film and also what else is included to give them clues, e.g. Themask.Using images can help an audience relate the tasks to each other. For example, I haveused the casts images for my poster and my magazine so that these two products relateto each other and I have also used an image from my trailer so that they can relate. Usingthe same or similar images from each task can help the audience relate and also build arelationship between all advertisements.I used individual images of my cast in the film title on my poster and magazine because ithelped give the audience an idea to what may happen in the film as well as symbolsisingthe title. For example, having an image of a clock within the title symbolises the name ofthe film Tick Tock.I use the image from the trailer for my magazine because I thought it was more effectiveand also helped relate them to each other. I needed to take a new image instead of ascreen shot, because I wanted to edit my demons eye to make it red. This was so it couldhelp towards the genre of the film.
LayoutFor all of my tasks, I havent used a similar layout in any of them. This was because Iwanted each one to be different so that the consumer dont get bored of seeing theadvertisements. For example, for the horror film Scream they use the same image, font,colours and layout for all of their adverts and I find this to plain and boring. Therefore, Iwanted each of my tasks and my main product to have a relationship so that there allrecognisable to each other but I didnt want to have the same layout because I wantedvariety between them. This is why I used the same title font image for my magazine andposter, so that they relate to each other without being in the same formatted layout.My trailers layout starts from the beginning to end. What I mean by this is that, my trailerstarts off with the students happy and planning their night, but then gradually during thetrailer you see that the night time comes (which is why I used the sunset scene) and thenthings start to go from good to bad to worse. However, I do have one of the studentsfrantically running down the hall at the beginning of the trailer, but I used this so that theaudience are encouraged to watch the whole trailer, just to see if you see the scene againto see what she was running away from, and is she ok? I also decided to put this scenefirst so that if the title and the soundtrack at the beginning wasnt enough to show theaudience the genre, then this would be.
Horror Conventions/IdentitiesBecause of their being so many different identities/conventions relating to the horror genre, I had manyto choose from.However, because of the location of my filming I needed something that was simple and easy to do withthe software and IT equipment I had. Therefore, the horror identity I started with was a murderer withinthe school, however I couldnt find a creepy man to do this. After watching many film trailers andanalysing each one, I found my favourite Paranormal Activity and decided from then that my horroridentity will be a demon.However, with the software I have it wasnt possible to do some of the stunts I had planned for my trailer,e.g. Handprints magically appearing on the wall out of blood. I couldnt produce this scene because Icouldnt do it without someone doing the handprints themselves. Also, I wanted just an eye to appearbehind the books but this wasnt possible either with the software I had.Therefore, I come up with an idea to have a demon/ghost where some scenes happen on there own withno assistance, e.g. Piano playing and then others with the ghost such as the mask in the mirror.With having this, I didnt want to give to much away in my poster and magazine to what the film is about,so I didnt use the image of the figure, I just used his eye and the mask. This would be so that my audiencewouldnt have a full understanding of my film from the poster or magazine, so they would have to watchthe trailer to find out. This relationship uses the poster and magazine negatives, to encourage theaudience to watch the trailer.