The document provides guidance for students on how to structure their exam answers to maximize their scores. It explains that examiners will be looking at explanation/analysis/argument, use of examples, and use of terminology. It then outlines the scoring levels and criteria for each level, with higher levels requiring more complex ideas, clear structure, and few errors. Finally, it provides examples and tips on how to discuss technical film areas or stereotypes using a clear Point-Evidence-Explanation paragraph structure.