For more course tutorials visit www.newtonhelp.com This Tutorial included All DQs, 2 Course Project, 2 Case Analysis for Week 3 and Two Case Analysis for Week 6, Two Week 4 Brics and Mitsk Project (Scroll down to see all included tutorials)

1. BUSN 412 Entire Course
For more course tutorials visit
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This Tutorial included All DQs, 2 Course Project, 2 Case Analysis for
Week 3 and Two Case Analysis for Week 6, Two Week 4 Brics and
Mitsk Project (Scroll down to see all included tutorials)
BUSN 412 Week 1 DQ 1 Robin Hood and DQ 2 Strategic Management
BUSN 412 Week 2 DQ 1 SWOT and DQ 2 Strategy and Performance
BUSN 412 Week 3 DQ 1 Mission Statement and DQ 2 Clicks and
Bricks
BUSN 412 Week 4 DQ 1 Global Growth and DQ 2 Reverse Innovation
BUSN 412 Week 5 DQ 1 Motivation and DQ 2 Jamba Juice
BUSN 412 Week 6 DQ 1 Leadership Traits and DQ 2 Ethical Questions
BUSN 412 Week 7 DQ 1 Innovation and DQ 2 Entrepreneurship
BUSN 412 Week 2 In the News (Marriot)
BUSN 412 Week 3 Case Analysis (General Motors)
BUSN 412 Week 3 Case Analysis (Dippin’ Dots)

2. BUSN 412 Week 6 Case Analysis (Green Mountain Coffee)
BUSN 412 Week 6 Case Analysis (eBay)
BUSN 412 Week 6 Case Analysis (Pixar)
BUSN 412 Week 5 In The News (Marriott)
BUSN 412 Week 4 Brics and Mitsk Project (Mexico)
BUSN 412 Week 4 Brics and Mitsk Project (Mexico)
BUSN 412 Week 8 Course Project (Marriot)
BUSN 412 Week 2 In the News (Blue Bell Icecream)
BUSN 412 Week 5 In The News (Blue Bell Icecream)
BUSN 412 Week 8 Course Project (Blue Bell Icecream)
------------------------------------------------
BUSN 412 Week 1 DQ 1 Robin Hood and DQ 2 Strategic
Management
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week 1

3. Robin Hood
Read the Robin Hood case C1 in the textbook. (The case begins right
after Chapter 13.) How can you relate this case to strategic
management?
Strategic Management
Select a company in the news and apply one or more of the strategic
concepts from Chapter 1 to the company. Be sure to state what concept
and page from the textbook you are applying. Examples could be such
concepts as romantic view of leadership versus control view (pages 5–
7), competitive advantage (page 8), four key attributes (page 9), realized
versus intended strategy (page 12), corporate governance, stakeholder
management, NGOs, and more. Next, critically evaluate the applications
proposed by your classmates
------------------------------------------------
BUSN 412 Week 1to7 All DQs
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4. BUSN 412 Week 1 DQ 1 Robin Hood and DQ 2 Strategic Management
BUSN 412 Week 2 DQ 1 SWOT and DQ 2 Strategy and Performance
BUSN 412 Week 3 DQ 1 Mission Statement and DQ 2 Clicks and
Bricks
BUSN 412 Week 4 DQ 1 Global Growth and DQ 2 Reverse Innovation
BUSN 412 Week 5 DQ 1 Motivation and DQ 2 Jamba Juice
BUSN 412 Week 6 DQ 1 Leadership Traits and DQ 2 Ethical Questions
BUSN 412 Week 7 DQ 1 Innovation and DQ 2 Entrepreneurship
------------------------------------------------
BUSN 412 Week 2 DQ 1 SWOT and DQ 2 Strategy and
Performance
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This Tutorial may not contains your Course Project SWOT (can be used
only for idea) and DQ 2 is perfect
week 2

5. Course Project Selection and SWOT
Select your Course Project organization and post it here. State why you
chose it. Be sure no one has chosen the same one already by reading
prior posts so that no organization has been picked by more than one
student. Apply SWOT analysis to your Course Project organization. Post
the results here to share with the class. Then critically evaluate the
SWOT analysis of at least one other class member.
Strategy and Performance
Please read Case C4, The Best-Laid Incentive Plans Case Study. What
does this tell you about strategy and performance? What specific course
strategic concepts relate to this case and how would you apply them?
------------------------------------------------
BUSN 412 Week 2 In the News (Blue Bell Icecream)
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n the News…
This project is intended to provide current material for class discussion
and review. This material must relate to your Course Project subject. To
receive full credit for this requirement, submit the In the News during

6. Week 2. The project may draw on items from the online environment—
newspapers, magazines, and websites—to provide current (i.e., within
the last year) examples of course-related topics (i.e., Business Strategy
from this week’s reading assignment). Relevance and probable interest
to the class are especially welcome. These items should be accompanied
by a one- to two-page report (using bullet points). Be sure to use specific
course concepts from this week’s readings in Chapters 2, 3, and 4.
Examples are: Competitive Intelligence (pg. 42-44), Demographics (pg.
47–50), Porter’s 5 Forces (pg. 55–68), Value Chain Analysis (pg. 81–
93), Resource Based View (pg. 93–102), Balanced Scorecard (pg. 107–
110), Human Capital (pg. 127–136), and Social Capital (pg. 137–144).
Be sure you include the news article or a summary, as well as the 1- to
2-page report using bullet points that fully addresses the following
points in this order.
• The organization you have chosen for your Course Project by name,
• why and how the news material is important and relevant to the course
content using specific course concepts from this week’s assigned reading
by citing the name of the concept and the page it is located on in the
textbook, and
• what practical managerial implications the material has.
Submit your assignment to the Dropbox, located at the top of this page.
For instr
------------------------------------------------
BUSN 412 Week 2 In the News (Marriot)

7. For more course tutorials visit
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n the News…
This project is intended to provide current material for class discussion
and review. This material must relate to your Course Project subject. To
receive full credit for this requirement, submit the In the News during
Week 2. The project may draw on items from the online environment—
newspapers, magazines, and websites—to provide current (i.e., within
the last year) examples of course-related topics (i.e., Business Strategy
from this week’s reading assignment). Relevance and probable interest
to the class are especially welcome. These items should be accompanied
by a one- to two-page report (using bullet points). Be sure to use specific
course concepts from this week’s readings in Chapters 2, 3, and 4.
Examples are: Competitive Intelligence (pg. 42-44), Demographics (pg.
47–50), Porter’s 5 Forces (pg. 55–68), Value Chain Analysis (pg. 81–
93), Resource Based View (pg. 93–102), Balanced Scorecard (pg. 107–
110), Human Capital (pg. 127–136), and Social Capital (pg. 137–144).
Be sure you include the news article or a summary, as well as the 1- to
2-page report using bullet points that fully addresses the following
points in this order.
• The organization you have chosen for your Course Project by name,

8. • why and how the news material is important and relevant to the course
content using specific course concepts from this week’s assigned reading
by citing the name of the concept and the page it is located on in the
textbook, and
• what practical managerial implications the material has.
Submit your assignment to the Dropbox, located at the top of this page.
For instr
------------------------------------------------
BUSN 412 Week 3 Case Analysis (DippinDots)
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Case Analysis
Week 3
Outline and Grading Guide (150 points)
Choose a case from the textbook for this assignment from the following
list.
Case 7 – United Way

9. Case 8 – General Motors
Case 10 – McDonalds
Case 12 – Yahoo
Case 13 – QVC
Case 17 – Reader’s Digest
Case 18 – Ford
Case 20 – Apple
Case 21 – Southwest
Case 24 – Nintendo
Case 34 – Dippin’ Dots
COMPANY NAME, WEBSITE, and INDUSTRY
State the company name, website address, and industry.
BACKGROUND and HISTORY
Briefly describe the company in the case analysis. What is their primary
business, who were the officers or key players described in the case
study? If the case study company is currently in business, list the
company’s current CEO, total sales, and profit or loss for the last year
where data is available. Identify key events or phases in the company’s
history. Describe the performance of this company in the industry. Visit
the company’s website and usehttp://finance.yahoo.com and/or some
other financial search engine to find this data. (15 points)
NOTE: Make sure to use APA citations throughout the paper. The
textbook should be cited if it is the source of information. If you are not
familiar with APA citation, check out the tutorial APA Guidelines for

10. Citing Sources at the end of the course Syllabus. There are videos to
help you with the APA format and business research in the Week 1
Lecture.
ANALYSIS VIA PORTER’S FIVE FORCES MODEL
Analyze the competitive environment by listing the threat of new
entrants, the bargaining power of buyers, the bargaining power of
suppliers, the threat of substitute products and services, and the intensity
of rivalry among competitors in the industry (Chapter 2). Summarize
your key points in a figure. (25 points)
STRATEGY USED
How does this company create and sustain a competitive advantage?
What strategy from the readings was undertaken by this company? Were
they successful? Can all companies use this strategy? How is the
strategy affected by the life cycle in the industry? Remember to
reference Porter’s generic strategies identified in Chapter 5 of the
textbook, THIS IS CRITICAL. (40 points)
Specific STRATEGY(S)
Choose two specific strategies from this list.
– Ensuring Coherence in Strategic Direction (pages 26–32)
– Value Chain Analysis (pages 81–93)
– Resource View of Firm (pages 93–104)
– Industry Life Cycle Strategies (pages 187–195)
– Portfolio Management (pages 214–220)

11. Apply them in detail to the organization. Be sure to think strategically
and show the results clearly. Use the strategy as a sub-header for each
section so it is clear what is being applied. (40 points)
------------------------------------------------
BUSN 412 Week 3 Case Analysis (General Motors)
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Case Analysis
Week 3
Outline and Grading Guide (150 points)
Choose a case from the textbook for this assignment from the following
list.
Case 7 – United Way
Case 8 – General Motors
Case 10 – McDonalds
Case 12 – Yahoo
Case 13 – QVC

12. Case 17 – Reader’s Digest
Case 18 – Ford
Case 20 – Apple
Case 21 – Southwest
Case 24 – Nintendo
Case 34 – Dippin’ Dots
COMPANY NAME, WEBSITE, and INDUSTRY
State the company name, website address, and industry.
BACKGROUND and HISTORY
Briefly describe the company in the case analysis. What is their primary
business, who were the officers or key players described in the case
study? If the case study company is currently in business, list the
company’s current CEO, total sales, and profit or loss for the last year
where data is available. Identify key events or phases in the company’s
history. Describe the performance of this company in the industry. Visit
the company’s website and usehttp://finance.yahoo.com and/or some
other financial search engine to find this data. (15 points)
NOTE: Make sure to use APA citations throughout the paper. The
textbook should be cited if it is the source of information. If you are not
familiar with APA citation, check out the tutorial APA Guidelines for
Citing Sources at the end of the course Syllabus. There are videos to
help you with the APA format and business research in the Week 1
Lecture.
ANALYSIS VIA PORTER’S FIVE FORCES MODEL

13. Analyze the competitive environment by listing the threat of new
entrants, the bargaining power of buyers, the bargaining power of
suppliers, the threat of substitute products and services, and the intensity
of rivalry among competitors in the industry (Chapter 2). Summarize
your key points in a figure. (25 points)
STRATEGY USED
How does this company create and sustain a competitive advantage?
What strategy from the readings was undertaken by this company? Were
they successful? Can all companies use this strategy? How is the
strategy affected by the life cycle in the industry? Remember to
reference Porter’s generic strategies identified in Chapter 5 of the
textbook, THIS IS CRITICAL. (40 points)
Specific STRATEGY(S)
Choose two specific strategies from this list.
– Ensuring Coherence in Strategic Direction (pages 26–32)
– Value Chain Analysis (pages 81–93)
– Resource View of Firm (pages 93–104)
– Industry Life Cycle Strategies (pages 187–195)
– Portfolio Management (pages 214–220)
Apply them in detail to the organization. Be sure to think strategically
and show the results clearly. Use the strategy as a sub-header for each
section so it is clear what is being applied. (40 points)
------------------------------------------------

14. BUSN 412 Week 3 DQ 1 Mission Statement and DQ 2 Clicks
and Bricks
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week 3
Mission Statement
Post your Course Project organization’s mission statement here, if you
can locate it. If not, post what you think it might be. How do you think
its mission statement has focused the organization? How hard was it to
find the mission statement? What value do you see the mission statement
providing to the organization and how might it be made better, if at all?
Clicks and Bricks
Select a business that has made the transition from bricks to clicks. Why
did you choose them and how have they done so far?
------------------------------------------------
BUSN 412 Week 4 Brics and Mitsk Project (India)
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Brics and Mitsk Project
Week 4
Guidelines and Grading Rubric (200 points)
Objective
This project introduces the Brics and Mitsk countries and integrates the
concepts presented in Weeks 1–4. It also provides a common foundation
for future discussions.
Guidelines
Prepare a PowerPoint Presentation based upon a Brics and
MitskCountry: Brazil, Russia, India, China South Africa, Mexico,
Indonesia, Turkey, and South Korea. These countries have been
identified as important emerging countries that are significant economic
powers individually, as well as becoming the basis of an important new
economic group. It is important to develop an understanding of these
countries—for the purposes of understanding global business strategy,
and the opportunities and threats they pose.
Your country choice should be approved by your professor in Week 1.
• Please develop a set of slides that would help an organization
contemplating doing business in the country you have been assigned.

16. • Please focus your analysis on Porter’s Diamond of National
Advantage.
• Please provide images and key facts that capture the economic
conditions and culture.
• Please develop a presentation with approximately 15 slides.
A successful project will earn a maximum of 200 points demonstrating
• accurate, relevant, and timely research; and
• PowerPoint slides that include good quality content, clear and
compelling, yet professional presentation style.
Milestones
• Week 1: Identify country and obtain Professor’s approval.
• Weeks 2–3: Research and prepare slides.
• Week 4: Submit PowerPoint for grading and upload to the Dropbox.
Grading Rubrics
Category Points % Description
Research 100 50% Accurate, relevant, and timely research.
PowerPoint slides 100 50% Good content, professional, useful, and
compelling presentation.
Total 200 100% A quality presentation will meet or exceed all of the
above requirements.
------------------------------------------------
BUSN 412 Week 4 Brics and Mitsk Project (Mexico)

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Brics and Mitsk Project
Week 4
Guidelines and Grading Rubric (200 points)
Objective
This project introduces the Brics and Mitsk countries and integrates the
concepts presented in Weeks 1–4. It also provides a common foundation
for future discussions.
Guidelines
Prepare a PowerPoint Presentation based upon a Brics and Mitsk
Country: Brazil, Russia, India, China South Africa, Mexico, Indonesia,
Turkey, and South Korea. These countries have been identified as
important emerging countries that are significant economic powers
individually, as well as becoming the basis of an important new
economic group. It is important to develop an understanding of these
countries—for the purposes of understanding global business strategy,
and the opportunities and threats they pose.
Your country choice should be approved by your professor in Week 1.
• Please develop a set of slides that would help an organization
contemplating doing business in the country you have been assigned.

18. • Please focus your analysis on Porter’s Diamond of National
Advantage.
• Please provide images and key facts that capture the economic
conditions and culture.
• Please develop a presentation with approximately 15 slides.
A successful project will earn a maximum of 200 points demonstrating
• accurate, relevant, and timely research; and
• PowerPoint slides that include good quality content, clear and
compelling, yet professional presentation style.
Milestones
• Week 1: Identify country and obtain Professor’s approval.
• Weeks 2–3: Research and prepare slides.
• Week 4: Submit PowerPoint for grading and upload to the Dropbox.
Grading Rubrics
Category Points % Description
Research 100 50% Accurate, relevant, and timely research.
PowerPoint slides 100 50% Good content, professional, useful, and
compelling presentation.
Total 200 100% A quality presentation will meet or exceed all of the
above requirements
------------------------------------------------

19. BUSN 412 Week 4 DQ 1 Global Growth and DQ 2 Reverse
Innovation
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week 4
Global Growth
Select a business and describe the alternative growth options available to
the firm in the global environment. Which would you recommend and
why?
Reverse Innovation
Reverse Innovation is the strategy of innovating in emerging (or
developing) markets and then selling these innovations in developed
markets. Companies are developing products in emerging countries like
China and India for global distribution. Many of these products have
been re-engineered and unnecessary functions stripped out of the
product. How will reverse innovation impact the U.S. marketplace?
What specific products and companies do you expect to see impacted by
this trend?
------------------------------------------------
BUSN 412 Week 5 DQ 1 Motivation and DQ 2 Jamba Juice

20. For more course tutorials visit
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week 5
Motivation
Please review the following link:
http://www.ted.com/talks/lang/en/dan_pink_on_motivation.html and
comment on it. In the lecture we learned that “Behavioral control is
gaining support as many organizations seek to align the entire
organization to deliver coherent, coordinated strategies.” How is
behavioral control impacted by motivational approaches such as the one
in the video? What motivational approaches are you aware of that have
been either very effective or ineffective?
discussion 2
Jamba Juice
Read the Jamba Juice Case Study (C30) and comment on the case. What
did you learn from reading this case? If you have been a customer of
Jamba Juice, please share your experience and opinion of their
franchises? What do you think of using a franchise strategy to grow a
business such as Jamba Juice?
------------------------------------------------

21. BUSN 412 Week 5 In The News (Blue Bell Icecream)
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In the News…
This project is intended to provide current material for class discussion
and review. This material must relate to your Course Project subject. To
receive full credit for this requirement, submit the In the News during
Week 5. The project may draw on items from the online environment—
newspapers, magazines, and websites—to provide current (i.e., within
the last year) examples of course-related topics (i.e., business strategy
from this week’s reading assignment). Relevance and probable interest
to the class are especially welcome. These items should be accompanied
by a one- to two-page report (using bullet points). Be sure to use specific
course concepts from the readings in Chapters 5, 6, 8, 9, or 10.
Examples are: Competitive Advantage-Porter’s Generic Strategies (page
162), The Experience Curve (page 165), Industry Life Cycle Stages
(pages 187–189), Turnaround Strategies (pages 193–195), Vertical
Integration (pages 210–214),Portfolio Management and the BCG
Matrix (pages 216–226), Strategic Alliances and Joint Ventures (pages
226–228),Competitive Dynamics (pages 299–306), Culture (pages 322–
330), and Organization Structure (pages 357–385).

22. Be sure you include the news article or a summary, as well as the one- to
two-page report using bullet points that fully addresses the following
points in this order.
• The organization you have chosen for your Course Project by name.
• Why and how the news material is important and relevant to the course
content using specific course concepts from this week’s assigned reading
by citing the name of the concept and the page it is located on in the
textbook.
• What practical managerial implications the material has.
Submit your assignment to the Dropbox, located at the top of this page.
For instructions on how to use the Dropbox, read these step-by-step
instructions or watch this Tutorial Dropbox Tutorial.
See the Syllabus section “Due Dates for Assignments & Exams” for due
date information.
------------------------------------------------
BUSN 412 Week 5 In The News (Marriott)
For more course tutorials visit
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In the News…

23. This project is intended to provide current material for class discussion
and review. This material must relate to your Course Project subject. To
receive full credit for this requirement, submit the In the News during
Week 5. The project may draw on items from the online environment—
newspapers, magazines, and websites—to provide current (i.e., within
the last year) examples of course-related topics (i.e., business strategy
from this week’s reading assignment). Relevance and probable interest
to the class are especially welcome. These items should be accompanied
by a one- to two-page report (using bullet points). Be sure to use specific
course concepts from the readings in Chapters 5, 6, 8, 9, or 10.
Examples are: Competitive Advantage-Porter’s Generic Strategies (page
162), The Experience Curve (page 165), Industry Life Cycle Stages
(pages 187–189), Turnaround Strategies (pages 193–195), Vertical
Integration (pages 210–214),Portfolio Management and the BCG
Matrix (pages 216–226), Strategic Alliances and Joint Ventures (pages
226–228),Competitive Dynamics (pages 299–306), Culture (pages 322–
330), and Organization Structure (pages 357–385).
Be sure you include the news article or a summary, as well as the one- to
two-page report using bullet points that fully addresses the following
points in this order.
• The organization you have chosen for your Course Project by name.
• Why and how the news material is important and relevant to the course
content using specific course concepts from this week’s assigned reading
by citing the name of the concept and the page it is located on in the
textbook.
• What practical managerial implications the material has.

24. Submit your assignment to the Dropbox, located at the top of this page.
For instructions on how to use the Dropbox, read these step-by-step
instructions or watch this Tutorial Dropbox Tutorial.
See the Syllabus section “Due Dates for Assignments & Exams” for due
date information.
------------------------------------------------
BUSN 412 Week 6 Case Analysis (eBay)
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Case Analysis
Week 6
Outline and Grading Guide (150 points)
Choose a case from the textbook for this assignment from the following
list.
Case 6 – AIG
Case 9 – Heineken
Case 11 – World Wrestling Entertainment
Case 14 – Johnson & Johnson

25. Case 19 – Fresh Direct
Case 22 – eBay
Case 23 – Matel
Case 26 – Pixar
Case 27 – Procter & Gamble
Case 29 – Ann Taylor
Case 36 – Green Mountain Coffee
COMPANY NAME, WEBSITE, and INDUSTRY
State the company name, website address, and industry.
BACKGROUND and HISTORY
Briefly describe the company in the case analysis. What is their primary
business, who were the officers or key players described in the case
study? If the case study company is currently in business, list the
company’s current CEO, total sales, and profit or loss for the last year
where data is available. Identify key events or phases in the company’s
history. Describe the performance of this company in the industry. Visit
the company’s website and usehttp://finance.yahoo.com and/or some
other financial search engine to find this data. (15 points)
NOTE: Make sure to use APA citations throughout the paper. The
textbook should be cited if it is the source of information. If you are not
familiar with APA citation, check out the tutorial APA Guidelines for
Citing Sources at the end of the course Syllabus. There are videos to
help you with the APA format and business research in the Week 1
Lecture.
ANALYSIS VIA PORTER’S FIVE FORCES MODEL

26. Analyze the competitive environment by listing the threat of new
entrants, the bargaining power of buyers, the bargaining power of
suppliers, the threat of substitute products and services, and the intensity
of rivalry among competitors in the industry (Chapter 2). Summarize
your key points in a figure. (25 points)
STRATEGY USED
How does this company create and sustain a competitive advantage?
What strategy from the readings was undertaken by this company? Were
they successful? Can all companies use this strategy? How is the
strategy affected by the life cycle in the industry? Remember to
reference Porter’s generic strategies identified in Chapter 5 of the
textbook, THIS IS CRITICAL. (40 points)
Specific STRATEGY(S)
Choose two specific strategies from this list.
Related Diversification (pages 206–214)
Achieving Competitive Advantage (pages 256–267)
Entry Mode (pages 267–272)
Entrepreneurial Strategy (pages 292–311)
External Governance Control (pages 340–347)
Linking Strategic Rewards (pages 366–372)
Creating Ambidextrous Organization Designs (pages 383–387)
Leadership (pages 392–416)

27. Apply them in detail to the organization. Be sure to think strategically
and show the results clearly. Use the strategy as a sub-header for each
section so it is clear what is being applied. (40 points)
COURSE OF ACTION RECOMMENDED
If you were in a position to advise this company, what strategy would
you recommend to sustain competitive advantage and achieve future
growth? Be specific and list the steps the company should take for
successful implementation of your course of action. (15 points)
OPINION
------------------------------------------------
BUSN 412 Week 6 Case Analysis (Green Mountain Coffee)
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Case Analysis
Week 6
Outline and Grading Guide (150 points)
Choose a case from the textbook for this assignment from the following
list.
Case 6 – AIG

28. Case 9 – Heineken
Case 11 – World Wrestling Entertainment
Case 14 – Johnson & Johnson
Case 19 – Fresh Direct
Case 22 – eBay
Case 23 – Matel
Case 26 – Pixar
Case 27 – Procter & Gamble
Case 29 – Ann Taylor
Case 36 – Green Mountain Coffee
COMPANY NAME, WEBSITE, and INDUSTRY
State the company name, website address, and industry.
BACKGROUND and HISTORY
Briefly describe the company in the case analysis. What is their primary
business, who were the officers or key players described in the case
study? If the case study company is currently in business, list the
company’s current CEO, total sales, and profit or loss for the last year
where data is available. Identify key events or phases in the company’s
history. Describe the performance of this company in the industry. Visit
the company’s website and usehttp://finance.yahoo.com and/or some
other financial search engine to find this data. (15 points)
NOTE: Make sure to use APA citations throughout the paper. The
textbook should be cited if it is the source of information. If you are not
familiar with APA citation, check out the tutorial APA Guidelines for

29. Citing Sources at the end of the course Syllabus. There are videos to
help you with the APA format and business research in the Week 1
Lecture.
ANALYSIS VIA PORTER’S FIVE FORCES MODEL
Analyze the competitive environment by listing the threat of new
entrants, the bargaining power of buyers, the bargaining power of
suppliers, the threat of substitute products and services, and the intensity
of rivalry among competitors in the industry (Chapter 2). Summarize
your key points in a figure. (25 points)
------------------------------------------------
BUSN 412 Week 6 Case Analysis (Pixar)
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Case Analysis
Week 6
Outline and Grading Guide (150 points)
Choose a case from the textbook for this assignment from the following
list.
Case 6 – AIG

30. Case 9 – Heineken
Case 11 – World Wrestling Entertainment
Case 14 – Johnson & Johnson
Case 19 – Fresh Direct
Case 22 – eBay
Case 23 – Matel
Case 26 – Pixar
Case 27 – Procter & Gamble
Case 29 – Ann Taylor
Case 36 – Green Mountain Coffee
COMPANY NAME, WEBSITE, and INDUSTRY
State the company name, website address, and industry.
BACKGROUND and HISTORY
Briefly describe the company in the case analysis. What is their primary
business, who were the officers or key players described in the case
study? If the case study company is currently in business, list the
company’s current CEO, total sales, and profit or loss for the last year
where data is available. Identify key events or phases in the company’s
history. Describe the performance of this company in the industry. Visit
the company’s website and usehttp://finance.yahoo.com and/or some
other financial search engine to find this data. (15 points)
NOTE: Make sure to use APA citations throughout the paper. The
textbook should be cited if it is the source of information. If you are not
familiar with APA citation, check out the tutorial APA Guidelines for

31. Citing Sources at the end of the course Syllabus. There are videos to
help you with the APA format and business research in the Week 1
Lecture.
ANALYSIS VIA PORTER’S FIVE FORCES MODEL
Analyze the competitive environment by listing the threat of new
entrants, the bargaining power of buyers, the bargaining power of
suppliers, the threat of substitute products and services, and the intensity
of rivalry among competitors in the industry (Chapter 2). Summarize
your key points in a figure. (25 points)
STRATEGY USED
------------------------------------------------
BUSN 412 Week 6 DQ 1 Leadership Traits and DQ 2 Ethical
Questions
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week 6
Leadership Traits
Name a figure in the business environment whom you would identify as
a successful leader.

32. • What traits does the leader possess?
• What is the most important trait? Support your argument with
evidence.
•
Ethical Questions
What unethical business practices have you personally encountered?
What steps would you take as leader of the organization to prevent this
behavior? Please read the American International Group (AIG) and the
Bonus Fiasco (Case 6) in the textbook as we discuss this subject.
------------------------------------------------
BUSN 412 Week 7 DQ 1 Innovation and DQ 2
Entrepreneurship
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week 7
Innovation
1. We read in this week's reading that there are types of innovation—
product innovation, process innovation, radical innovation, and
incremental innovation. In addition, Clayton Christenson introduced

33. disruptive innovation and sustaining innovation. Pick one of the
innovation types and give us an example of it.
2. What is open market innovation?
3. If an organization itself has no experience with business analytics,
how would you implement this type of innovation within your
organization? Would you place more emphasis on recruiting and hiring
people to fit the culture, managing the culture through socialization and
training, or managing the culture through a reward system?
Entrepreneurship
1. Differentiate between a focused approach and a dispersed approach to
corporate entrepreneurship. Give examples.
2. Compare and contrast individual entrepreneurship with corporate
entrepreneurship.
3. How would you define "opportunity" in a corporate entrepreneurship?
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BUSN 412 Week 8 Course Project (Blue Bell Icecream)
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34. www.newtonhelp.com
Course Project
Week 8
Use your Course Project organization selected during Week 2 for this
assignment.
COMPANY NAME, WEBSITE, and INDUSTRY
State the company name, website address, and industry.
BACKGROUND and HISTORY
Briefly describe the company in the case analysis. What is their primary
business, who were the officers or key players described in the case
study? If the case study company is currently in business, list the
company’s current CEO, total sales, and profit or loss for the last year
where data is available. Identify key events or phases in the company’s
history. Describe the performance of this company in the industry. Visit
the company’s website and use http://finance.yahoo.com and/or some
other financial search engine to find this data. (15 points)

35. NOTE: Make sure to use APA citations throughout the paper. The
textbook should be cited if it is the source of information. If you are not
familiar with APA citation, check out the tutorial APA Guidelines for
Citing Sources at the end of the course Syllabus. There are videos to
help you with the APA format and business research in the Week 1
Llecture.
ANALYSIS VIA PORTER’S FIVE FORCES MODEL
Analyze the competitive environment by listing the threat of new
entrants, the bargaining power of buyers, the bargaining power of
suppliers, the threat of substitute products and services, and the intensity
of rivalry among competitors in the industry (Chapter 2). Summarize
your key points in a figure. (25 points)
STRATEGY USED
How does this company create and sustain a competitive advantage?
What strategy from the readings was undertaken by this company? Were
they successful? Can all companies use this strategy? How is the
strategy affected by the life cycle in the industry? Remember to
reference Porter’s generic strategies identified in Chapter 5 of the
textbook, THIS IS CRITICAL. (40 points)
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BUSN 412 Week 8 Course Project (Marriot)
For more course tutorials visit

36. www.newtonhelp.com
Course Project
Week 8
Use your Course Project organization selected during Week 2 for this
assignment.
COMPANY NAME, WEBSITE, and INDUSTRY
State the company name, website address, and industry.
BACKGROUND and HISTORY
Briefly describe the company in the case analysis. What is their primary
business, who were the officers or key players described in the case
study? If the case study company is currently in business, list the
company’s current CEO, total sales, and profit or loss for the last year
where data is available. Identify key events or phases in the company’s
history. Describe the performance of this company in the industry. Visit
the company’s website and use http://finance.yahoo.com and/or some
other financial search engine to find this data. (15 points)

37. NOTE: Make sure to use APA citations throughout the paper. The
textbook should be cited if it is the source of information. If you are not
familiar with APA citation, check out the tutorial APA Guidelines for
Citing Sources at the end of the course Syllabus. There are videos to
help you with the APA format and business research in the Week 1
Llecture.
ANALYSIS VIA PORTER’S FIVE FORCES MODEL
Analyze the competitive environment by listing the threat of new
entrants, the bargaining power of buyers, the bargaining power of
suppliers, the threat of substitute products and services, and the intensity
of rivalry among competitors in the industry (Chapter 2). Summarize
your key points in a figure. (25 points)
STRATEGY USED
How does this company create and sustain a competitive advantage?
What strategy from the readings was undertaken by this company? Were
they successful? Can all companies use this strategy? How is the
strategy affected by the life cycle in the industry? Remember to
reference Porter’s generic strategies identified in Chapter 5 of the
textbook, THIS IS CRITICAL. (40 points)
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