FOR MORE CLASSES VISIT www.busn412papers.com This Tutorial included All DQs, 2 Course Project, 2 Case Analysis for Week 3 and Two Case Analysis for Week 6, Two Week 4 Brics and Mitsk Project (Scroll down to see all included tutorials) BUSN 412 Week 1 DQ 1 Robin Hood and DQ 2 Strategic Management

1. BUSN 412 Entire Course
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This Tutorial included All DQs, 2 Course Project, 2 Case Analysis
for Week 3 and Two Case Analysis for Week 6, Two Week 4 Brics
and Mitsk Project (Scroll down to see all included tutorials)
BUSN 412 Week 1 DQ 1 Robin Hood and DQ 2 Strategic
Management
BUSN 412 Week 2 DQ 1 SWOT and DQ 2 Strategy and Performance
BUSN 412 Week 3 DQ 1 Mission Statement and DQ 2 Clicks and
Bricks
BUSN 412 Week 4 DQ 1 Global Growth and DQ 2 Reverse
Innovation
BUSN 412 Week 5 DQ 1 Motivation and DQ 2 Jamba Juice
BUSN 412 Week 6 DQ 1 Leadership Traits and DQ 2 Ethical
Questions
BUSN 412 Week 7 DQ 1 Innovation and DQ 2 Entrepreneurship
BUSN 412 Week 2 In the News (Marriot)
BUSN 412 Week 3 Case Analysis (General Motors)
BUSN 412 Week 3 Case Analysis (Dippin’ Dots)
BUSN 412 Week 6 Case Analysis (Green Mountain Coffee)
BUSN 412 Week 6 Case Analysis (eBay)
BUSN 412 Week 6 Case Analysis (Pixar)

2. BUSN 412 Week 5 In The News (Marriott)
BUSN 412 Week 4 Brics and Mitsk Project (Mexico)
BUSN 412 Week 4 Brics and Mitsk Project (Mexico)
BUSN 412 Week 8 Course Project (Marriot)
BUSN 412 Week 2 In the News (Blue Bell Icecream)
BUSN 412 Week 5 In The News (Blue Bell Icecream)
BUSN 412 Week 8 Course Project (Blue Bell Icecream)
==============================================
BUSN 412 Week 1 DQ 1 Robin Hood and DQ 2 Strategic
Management
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week 1
Robin Hood
Read the Robin Hood case C1 in the textbook. (The case begins right
after Chapter 13.) How can you relate this case to strategic
management?
Strategic Management
Select a company in the news and apply one or more of the strategic
concepts from Chapter 1 to the company. Be sure to state what
concept and page from the textbook you are applying. Examples
could be such concepts as romantic view of leadership versus control
view (pages 5–7), competitive advantage (page 8), four key attributes
(page 9), realized versus intended strategy (page 12), corporate

3. governance, stakeholder management, NGOs, and more. Next,
critically evaluate the applications proposed by your classmates.
==============================================
BUSN 412 Week 1to7 All DQs
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BUSN 412 Week 1 DQ 1 Robin Hood and DQ 2 Strategic
Management
BUSN 412 Week 2 DQ 1 SWOT and DQ 2 Strategy and Performance
BUSN 412 Week 3 DQ 1 Mission Statement and DQ 2 Clicks and
Bricks
BUSN 412 Week 4 DQ 1 Global Growth and DQ 2 Reverse
Innovation
BUSN 412 Week 5 DQ 1 Motivation and DQ 2 Jamba Juice
BUSN 412 Week 6 DQ 1 Leadership Traits and DQ 2 Ethical
Questions
BUSN 412 Week 7 DQ 1 Innovation and DQ 2 Entrepreneurship
==============================================
BUSN 412 Week 2 DQ 1 SWOT and DQ 2 Strategy and
Performance
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4. This Tutorial may not contains your Course Project SWOT (can be
used only for idea) and DQ 2 is perfect
week 2
Course Project Selection and SWOT
Select your Course Project organization and post it here. State why
you chose it. Be sure no one has chosen the same one already by
reading prior posts so that no organization has been picked by more
than one student. Apply SWOT analysis to your Course Project
organization. Post the results here to share with the class. Then
critically evaluate the SWOT analysis of at least one other class
member.
Strategy and Performance
Please read Case C4, The Best-Laid Incentive Plans Case Study.
What does this tell you about strategy and performance? What
specific course strategic concepts relate to this case and how would
you apply them?.
==============================================
BUSN 412 Week 2 In the News (Blue Bell Icecream)
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the News…
This project is intended to provide current material for class
discussion and review. This material must relate to your Course
Project subject. To receive full credit for this requirement, submit the
In the News during Week 2. The project may draw on items from the
online environment—newspapers, magazines, and websites—to

5. provide current (i.e., within the last year) examples of course-related
topics (i.e., Business Strategy from this week’s reading assignment).
Relevance and probable interest to the class are especially welcome.
These items should be accompanied by a one- to two-page report
(using bullet points). Be sure to use specific course concepts from this
week’s readings in Chapters 2, 3, and 4. Examples are: Competitive
Intelligence (pg. 42-44), Demographics (pg. 47–50), Porter’s 5 Forces
(pg. 55–68), Value Chain Analysis (pg. 81–93), Resource Based View
(pg. 93–102), Balanced Scorecard (pg. 107–110), Human Capital (pg.
127–136),and Social Capital (pg. 137–144).
Be sure you include the news article or a summary, as well as the 1-
to 2-page report using bullet points that fully addresses the following
points in this order.
• The organization you have chosen for your Course Project by name,
• why and how the news material is important and relevant to the
course content using specific course concepts from this week’s
assigned reading by citing the name of the concept and the page it is
located on in the textbook, and
• what practical managerial implications the material has.
Submit your assignment to the Dropbox, located at the top of this
page. For instr
=============================================
BUSN 412 Week 2 In the News (Marriot)
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n the News…

6. This project is intended to provide current material for class
discussion and review. This material must relate to your Course
Project subject. To receive full credit for this requirement, submit the
In the News during Week 2. The project may draw on items from the
online environment—newspapers, magazines, and websites—to
provide current (i.e., within the last year) examples of course-related
topics (i.e., Business Strategy from this week’s reading assignment).
Relevance and probable interest to the class are especially welcome.
These items should be accompanied by a one- to two-page report
(using bullet points). Be sure to use specific course concepts from this
week’s readings in Chapters 2, 3, and 4. Examples are: Competitive
Intelligence (pg. 42-44), Demographics (pg. 47–50), Porter’s 5 Forces
(pg. 55–68), Value Chain Analysis (pg. 81–93), Resource Based View
(pg. 93–102), Balanced Scorecard (pg. 107–110), Human Capital (pg.
127–136),and Social Capital (pg. 137–144).
Be sure you include the news article or a summary, as well as the 1-
to 2-page report using bullet points that fully addresses the following
points in this order.
• The organization you have chosen for your Course Project by name,
• why and how the news material is important and relevant to the
course content using specific course concepts from this week’s
assigned reading by citing the name of the concept and the page it is
located on in the textbook, and
• what practical managerial implications the material has.
Submit your assignment to the Dropbox, located at the top of this
page. For instr
==============================================
BUSN 412 Week 3 Case Analysis (DippinDots)
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7. Case Analysis
Week 3
Outline and Grading Guide (150 points)
Choose a case from the textbook for this assignment from the
following list.
Case 7 – United Way
Case 8 – General Motors
Case 10 – McDonalds
Case 12 – Yahoo
Case 13 – QVC
Case 17 – Reader’s Digest
Case 18 – Ford
Case 20 – Apple
Case 21 – Southwest
Case 24 – Nintendo
Case 34 – Dippin’ Dots
COMPANY NAME, WEBSITE, and INDUSTRY
State the company name, website address, and industry.
BACKGROUND and HISTORY
Briefly describe the company in the case analysis. What is their
primary business, who were the officers or key players described in
the case study? If the case study company is currently in business, list

8. the company’s current CEO, total sales, and profit or loss for the last
year where data is available. Identify key events or phases in the
company’s history. Describe the performance of this company in the
industry. Visit the company’s website and
usehttp://finance.yahoo.com and/or some other financial search
engine to find this data. (15 points)
NOTE: Make sure to use APA citations throughout the paper. The
textbook should be cited if it is the source of information. If you are
not familiar with APA citation, check out the tutorial APA Guidelines
for Citing Sources at the end of the course Syllabus. There are videos
to help you with the APA format and business research in the Week 1
Lecture.
ANALYSIS VIA PORTER’S FIVE FORCES MODEL
Analyze the competitive environment by listing the threat of new
entrants, the bargaining power of buyers, the bargaining power of
suppliers, the threat of substitute products and services, and the
intensity of rivalry among competitors in the industry (Chapter 2).
Summarize your key points in a figure. (25 points)
STRATEGY USED
How does this company create and sustain a competitive advantage?
What strategy from the readings was undertaken by this company?
Were they successful? Can all companies use this strategy? How is
the strategy affected by the life cycle in the industry? Remember to
reference Porter’s generic strategies identified in Chapter 5 of the
textbook, THIS IS CRITICAL. (40 points)
Specific STRATEGY(S)
Choose two specific strategies from this list.
– Ensuring Coherence in Strategic Direction (pages 26–32)
– Value Chain Analysis (pages 81–93)

9. – Resource View of Firm (pages 93–104)
– Industry Life Cycle Strategies (pages 187–195)
– Portfolio Management (pages 214–220)
Apply them in detail to the organization. Be sure to think strategically
and show the results clearly. Use the strategy as a sub-header for each
section so it is clear what is being applied. (40 points)
==============================================
BUSN 412 Week 3 Case Analysis (General Motors)
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Case Analysis
Week 3
Outline and Grading Guide (150 points)
Choose a case from the textbook for this assignment from the
following list.
Case 7 – United Way
Case 8 – General Motors
Case 10 – McDonalds
Case 12 – Yahoo
Case 13 – QVC
Case 17 – Reader’s Digest
Case 18 – Ford

10. Case 20 – Apple
Case 21 – Southwest
Case 24 – Nintendo
Case 34 – Dippin’ Dots
COMPANY NAME, WEBSITE, and INDUSTRY
State the company name, website address, and industry.
BACKGROUND and HISTORY
Briefly describe the company in the case analysis. What is their
primary business, who were the officers or key players described in
the case study? If the case study company is currently in business, list
the company’s current CEO, total sales, and profit or loss for the last
year where data is available. Identify key events or phases in the
company’s history. Describe the performance of this company in the
industry. Visit the company’s website and
usehttp://finance.yahoo.com and/or some other financial search
engine to find this data. (15 points)
NOTE: Make sure to use APA citations throughout the paper. The
textbook should be cited if it is the source of information. If you are
not familiar with APA citation, check out the tutorial APA Guidelines
for Citing Sources at the end of the course Syllabus. There are videos
to help you with the APA format and business research in the Week 1
Lecture.
ANALYSIS VIA PORTER’S FIVE FORCES MODEL
Analyze the competitive environment by listing the threat of new
entrants, the bargaining power of buyers, the bargaining power of
suppliers, the threat of substitute products and services, and the
intensity of rivalry among competitors in the industry (Chapter 2).
Summarize your key points in a figure. (25 points)

11. STRATEGY USED
How does this company create and sustain a competitive advantage?
What strategy from the readings was undertaken by this company?
Were they successful? Can all companies use this strategy? How is
the strategy affected by the life cycle in the industry? Remember to
reference Porter’s generic strategies identified in Chapter 5 of the
textbook, THIS IS CRITICAL. (40 points)
Specific STRATEGY(S)
Choose two specific strategies from this list.
– Ensuring Coherence in Strategic Direction (pages 26–32)
– Value Chain Analysis (pages 81–93)
– Resource View of Firm (pages 93–104)
– Industry Life Cycle Strategies (pages 187–195)
– Portfolio Management (pages 214–220)
Apply them in detail to the organization. Be sure to think strategically
and show the results clearly. Use the strategy as a sub-header for each
section so it is clear what is being applied. (40 points)
==============================================
BUSN 412 Week 3 DQ 1 Mission Statement and DQ 2
Clicks and Bricks
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week 3
Mission Statement

12. Post your Course Project organization’s mission statement here, if
you can locate it. If not, post what you think it might be. How do you
think its mission statement has focused the organization? How hard
was it to find the mission statement? What value do you see the
mission statement providing to the organization and how might it be
made better, if at all?
Clicks and Bricks
Select a business that has made the transition from bricks to clicks.
Why did you choose them and how have they done so far?
==============================================
BUSN 412 Week 4 Brics and Mitsk Project (India)
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Brics and Mitsk Project
Week 4
Guidelines and Grading Rubric (200 points)
Objective
This project introduces the Brics and Mitsk countries and integrates
the concepts presented in Weeks 1–4. It also provides a common
foundation for future discussions.
Guidelines
Prepare a PowerPoint Presentation based upon a Brics and
MitskCountry: Brazil, Russia, India, China South Africa, Mexico,
Indonesia, Turkey, and South Korea. These countries have been
identified as important emerging countries that are significant

13. economic powers individually, as well as becoming the basis of an
important new economic group. It is important to develop an
understanding of these countries—for the purposes of understanding
global business strategy, and the opportunities and threats they pose.
Your country choice should be approved by your professor in Week
1.
• Please develop a set of slides that would help an organization
contemplating doing business in the country you have been assigned.
• Please focus your analysis on Porter’s Diamond of National
Advantage.
• Please provide images and key facts that capture the economic
conditions and culture.
• Please develop a presentation with approximately 15 slides.
A successful project will earn a maximum of 200 points
demonstrating
• accurate, relevant, and timely research; and
• PowerPoint slides that include good quality content, clear and
compelling, yet professional presentation style.
Milestones
• Week 1: Identify country and obtain Professor’s approval.
• Weeks 2–3: Research and prepare slides.
• Week 4: Submit PowerPoint for grading and upload to the Dropbox.
Grading Rubrics
Category Points % Description
Research 100 50% Accurate, relevant, and timely research.

14. PowerPoint slides 100 50% Good content, professional, useful, and
compelling presentation.
Total 200 100% A quality presentation will meet or exceed all of the
above requirements.
==============================================
BUSN 412 Week 4 Brics and Mitsk Project (Mexico)
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Brics and Mitsk Project
Week 4
Guidelines and Grading Rubric (200 points)
Objective
This project introduces the Brics and Mitsk countries and integrates
the concepts presented in Weeks 1–4. It also provides a common
foundation for future discussions.
Guidelines
Prepare a PowerPoint Presentation based upon a Brics and Mitsk
Country: Brazil, Russia, India, China South Africa, Mexico,
Indonesia, Turkey, and South Korea. These countries have been
identified as important emerging countries that are significant
economic powers individually, as well as becoming the basis of an
important new economic group. It is important to develop an
understanding of these countries—for the purposes of understanding
global business strategy, and the opportunities and threats they pose.

15. Your country choice should be approved by your professor in Week
1.
• Please develop a set of slides that would help an organization
contemplating doing business in the country you have been assigned.
• Please focus your analysis on Porter’s Diamond of National
Advantage.
• Please provide images and key facts that capture the economic
conditions and culture.
• Please develop a presentation with approximately 15 slides.
A successful project will earn a maximum of 200 points
demonstrating
• accurate, relevant, and timely research; and
• PowerPoint slides that include good quality content, clear and
compelling, yet professional presentation style.
Milestones
• Week 1: Identify country and obtain Professor’s approval.
• Weeks 2–3: Research and prepare slides.
• Week 4: Submit PowerPoint for grading and upload to the Dropbox.
Grading Rubrics
Category Points % Description
Research 100 50% Accurate, relevant, and timely research.
PowerPoint slides 100 50% Good content, professional, useful, and
compelling presentation.
Total 200 100% A quality presentation will meet or exceed all of the
above requirements..

16. ==============================================
BUSN 412 Week 4 DQ 1 Global Growth and DQ 2
Reverse Innovation
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week 4
Global Growth
Select a business and describe the alternative growth options available
to the firm in the global environment. Which would you recommend
and why?
Reverse Innovation
Reverse Innovation is the strategy of innovating in emerging (or
developing) markets and then selling these innovations in developed
markets. Companies are developing products in emerging countries
like China and India for global distribution. Many of these products
have been re-engineered and unnecessary functions stripped out of the
product. How will reverse innovation impact the U.S. marketplace?
What specific products and companies do you expect to see impacted
by this trend?
==============================================
BUSN 412 Week 5 DQ 1 Motivation and DQ 2 Jamba
Juice
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17. week 5
Motivation
Please review the following link:
http://www.ted.com/talks/lang/en/dan_pink_on_motivation.html and
comment on it. In the lecture we learned that “Behavioral control is
gaining support as many organizations seek to align the entire
organization to deliver coherent, coordinated strategies.” How is
behavioral control impacted by motivational approaches such as the
one in the video? What motivational approaches are you aware of that
have been either very effective or ineffective?
discussion 2
Jamba Juice
Read the Jamba Juice Case Study (C30) and comment on the case.
What did you learn from reading this case? If you have been a
customer of Jamba Juice, please share your experience and opinion of
their franchises? What do you think of using a franchise strategy to
grow a business such as Jamba Juice??
==============================================
BUSN 412 Week 5 In The News (Blue Bell Icecream)
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In the News…
This project is intended to provide current material for class
discussion and review. This material must relate to your Course
Project subject. To receive full credit for this requirement, submit the

18. In the News during Week 5. The project may draw on items from the
online environment—newspapers, magazines, and websites—to
provide current (i.e., within the last year) examples of course-related
topics (i.e., business strategy from this week’s reading assignment).
Relevance and probable interest to the class are especially welcome.
These items should be accompanied by a one- to two-page report
(using bullet points). Be sure to use specific course concepts from the
readings in Chapters 5, 6, 8, 9, or 10. Examples are: Competitive
Advantage-Porter’s Generic Strategies (page 162), The Experience
Curve (page 165), Industry Life Cycle Stages (pages 187–189),
Turnaround Strategies (pages 193–195),Vertical Integration (pages
210–214),Portfolio Management and the BCG Matrix (pages 216–
226), Strategic Alliances and Joint Ventures (pages 226–228),
Competitive Dynamics (pages 299–306),Culture (pages 322–330),
and Organization Structure (pages 357–385).
Be sure you include the news article or a summary, as well as the one-
to two-page report using bullet points that fully addresses the
following points in this order.
• The organization you have chosen for your Course Project by name.
• Why and how the news material is important and relevant to the
course content using specific course concepts from this week’s
assigned reading by citing the name of the concept and the page it is
located on in the textbook.
• What practical managerial implications the material has.
Submit your assignment to the Dropbox, located at the top of this
page. For instructions on how to use the Dropbox, read these step-by-
step instructions or watch this Tutorial Dropbox Tutorial.
See the Syllabus section “Due Dates for Assignments & Exams” for
due date information.
==============================================
BUSN 412 Week 5 In The News (Marriott)

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n the News…
This project is intended to provide current material for class
discussion and review. This material must relate to your Course
Project subject. To receive full credit for this requirement, submit the
In the News during Week 5. The project may draw on items from the
online environment—newspapers, magazines, and websites—to
provide current (i.e., within the last year) examples of course-related
topics (i.e., business strategy from this week’s reading assignment).
Relevance and probable interest to the class are especially welcome.
These items should be accompanied by a one- to two-page report
(using bullet points). Be sure to use specific course concepts from the
readings in Chapters 5, 6, 8, 9, or 10. Examples are: Competitive
Advantage-Porter’s Generic Strategies (page 162), The Experience
Curve (page 165), Industry Life Cycle Stages (pages 187–189),
Turnaround Strategies (pages 193–195),Vertical Integration (pages
210–214),Portfolio Management and the BCG Matrix (pages 216–
226), Strategic Alliances and Joint Ventures (pages 226–228),
Competitive Dynamics (pages 299–306),Culture (pages 322–330),
and Organization Structure (pages 357–385).
Be sure you include the news article or a summary, as well as the one-
to two-page report using bullet points that fully addresses the
following points in this order.
• The organization you have chosen for your Course Project by name.
• Why and how the news material is important and relevant to the
course content using specific course concepts from this week’s
assigned reading by citing the name of the concept and the page it is
located on in the textbook.
• What practical managerial implications the material has.

20. Submit your assignment to the Dropbox, located at the top of this
page. For instructions on how to use the Dropbox, read these step-by-
step instructions or watch this Tutorial Dropbox Tutorial.
See the Syllabus section “Due Dates for Assignments & Exams” for
due date information.
==============================================
BUSN 412 Week 6 Case Analysis (eBay)
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Case Analysis
Week 6
Outline and Grading Guide (150 points)
Choose a case from the textbook for this assignment from the
following list.
Case 6 – AIG
Case 9 – Heineken
Case 11 – World Wrestling Entertainment
Case 14 – Johnson & Johnson
Case 19 – Fresh Direct
Case 22 – eBay
Case 23 – Matel
Case 26 – Pixar

21. Case 27 – Procter & Gamble
Case 29 – Ann Taylor
Case 36 – Green Mountain Coffee
COMPANY NAME, WEBSITE, and INDUSTRY
State the company name, website address, and industry.
BACKGROUND and HISTORY
Briefly describe the company in the case analysis. What is their
primary business, who were the officers or key players described in
the case study? If the case study company is currently in business, list
the company’s current CEO, total sales, and profit or loss for the last
year where data is available. Identify key events or phases in the
company’s history. Describe the performance of this company in the
industry. Visit the company’s website and
usehttp://finance.yahoo.com and/or some other financial search
engine to find this data. (15 points)
NOTE: Make sure to use APA citations throughout the paper. The
textbook should be cited if it is the source of information. If you are
not familiar with APA citation, check out the tutorial APA Guidelines
for Citing Sources at the end of the course Syllabus. There are videos
to help you with the APA format and business research in the Week 1
Lecture.
ANALYSIS VIA PORTER’S FIVE FORCES MODEL
Analyze the competitive environment by listing the threat of new
entrants, the bargaining power of buyers, the bargaining power of
suppliers, the threat of substitute products and services, and the
intensity of rivalry among competitors in the industry (Chapter 2).
Summarize your key points in a figure. (25 points)
STRATEGY USED

22. How does this company create and sustain a competitive advantage?
What strategy from the readings was undertaken by this company?
Were they successful? Can all companies use this strategy? How is
the strategy affected by the life cycle in the industry? Remember to
reference Porter’s generic strategies identified in Chapter 5 of the
textbook, THIS IS CRITICAL. (40 points)
Specific STRATEGY(S)
Choose two specific strategies from this list.
Related Diversification (pages 206–214)
Achieving Competitive Advantage (pages 256–267)
Entry Mode (pages 267–272)
Entrepreneurial Strategy (pages 292–311)
External Governance Control (pages 340–347)
Linking Strategic Rewards (pages 366–372)
Creating Ambidextrous Organization Designs (pages 383–387)
Leadership (pages 392–416)
Apply them in detail to the organization. Be sure to think strategically
and show the results clearly. Use the strategy as a sub-header for each
section so it is clear what is being applied. (40 points)
COURSE OF ACTION RECOMMENDED
If you were in a position to advise this company, what strategy would
you recommend to sustain competitive advantage and achieve future
growth? Be specific and list the steps the company should take for
successful implementation of your course of action. (15 points)
OPINION

23. What do you think of this case study? Describe what you believe are
the lessons learned from this case. (10 points)
REFERENCES
When you have completed the paper using the above sections, insert a
page break and have a separate reference page. The references should
be listed in accordance with the APA guidelines as shown in the
tutorial. (5 points)
FORMAT
• Use a title page.
• Font: Use Times New Roman, 12 point.
• Place your name in the upper left hand corner of the page.
• Each section of your paper should be headed by the bolded,
capitalized item described above.
• Indent paragraphs.
• Insert page numbers bottom right.
• Paper length should be four to six double-spaced pages not including
title page, references, or illustrations and tables.
• Use APA citations throughout the paper. If you are not familiar with
APA citation, refer to tutorial, which is contained in the last section of
our course Syllabus.
• Include a separate Reference page at the end of the paper.
• Please prepare reference page as follows.
References
Dess, G., Lumpkin, G., & Eisner, A. (2012). Strategic
Management(6e). Boston: McGraw-Hill Irwin.

24. Side Notes
• Save your paper in the following format: Your last name, initials of
your first and middle name, and the company discussed in the case
study.
EXAMPLE: If your name is Edward R Jones and you are writing a
case study on Google, then the file name for your paper would
bejonesergoogle.doc.
• Place the paper in the Dropbox designated by the weekly
assignment.
Note that the report is worth 150 points and points are allocated for
each section as noted in the outline.
==============================================
BUSN 412 Week 6 Case Analysis (Green Mountain
Coffee)
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Case Analysis
Week 6
Outline and Grading Guide (150 points)
Choose a case from the textbook for this assignment from the
following list.
Case 6 – AIG
Case 9 – Heineken

25. Case 11 – World Wrestling Entertainment
Case 14 – Johnson & Johnson
Case 19 – Fresh Direct
Case 22 – eBay
Case 23 – Matel
Case 26 – Pixar
Case 27 – Procter & Gamble
Case 29 – Ann Taylor
Case 36 – Green Mountain Coffee
COMPANY NAME, WEBSITE, and INDUSTRY
State the company name, website address, and industry.
BACKGROUND and HISTORY
Briefly describe the company in the case analysis. What is their
primary business, who were the officers or key players described in
the case study? If the case study company is currently in business, list
the company’s current CEO, total sales, and profit or loss for the last
year where data is available. Identify key events or phases in the
company’s history. Describe the performance of this company in the
industry. Visit the company’s website and
usehttp://finance.yahoo.com and/or some other financial search
engine to find this data. (15 points)
NOTE: Make sure to use APA citations throughout the paper. The
textbook should be cited if it is the source of information. If you are
not familiar with APA citation, check out the tutorial APA Guidelines
for Citing Sources at the end of the course Syllabus. There are videos
to help you with the APA format and business research in the Week 1
Lecture.

26. ANALYSIS VIA PORTER’S FIVE FORCES MODEL
Analyze the competitive environment by listing the threat of new
entrants, the bargaining power of buyers, the bargaining power of
suppliers, the threat of substitute products and services, and the
intensity of rivalry among competitors in the industry (Chapter 2).
Summarize your key points in a figure. (25 points)
STRATEGY USED
How does this company create and sustain a competitive advantage?
What strategy from the readings was undertaken by this company?
Were they successful? Can all companies use this strategy? How is
the strategy affected by the life cycle in the industry? Remember to
reference Porter’s generic strategies identified in Chapter 5 of the
textbook, THIS IS CRITICAL. (40 points)
Specific STRATEGY(S)
Choose two specific strategies from this list.
Related Diversification (pages 206–214)
Achieving Competitive Advantage (pages 256–267)
Entry Mode (pages 267–272)
Entrepreneurial Strategy (pages 292–311)
External Governance Control (pages 340–347)
Linking Strategic Rewards (pages 366–372)
Creating Ambidextrous Organization Designs (pages 383–387)
Leadership (pages 392–416)
Apply them in detail to the organization. Be sure to think strategically
and show the results clearly. Use the strategy as a sub-header for each
section so it is clear what is being applied. (40 points)

27. COURSE OF ACTION RECOMMENDED
If you were in a position to advise this company, what strategy would
you recommend to sustain competitive advantage and achieve future
growth? Be specific and list the steps the company should take for
successful implementation of your course of action. (15 points)
OPINION
What do you think of this case study? Describe what you believe are
the lessons learned from this case. (10 points)
REFERENCES
When you have completed the paper using the above sections, insert a
page break and have a separate reference page. The references should
be listed in accordance with the APA guidelines as shown in the
tutorial. (5 points)
FORMAT
• Use a title page.
• Font: Use Times New Roman, 12 point.
• Place your name in the upper left hand corner of the page.
• Each section of your paper should be headed by the bolded,
capitalized item described above.
• Indent paragraphs.
• Insert page numbers bottom right.
• Paper length should be four to six double-spaced pages not including
title page, references, or illustrations and tables.
• Use APA citations throughout the paper. If you are not familiar with
APA citation, refer to tutorial, which is contained in the last section of
our course Syllabus.

28. • Include a separate Reference page at the end of the paper.
• Please prepare reference page as follows.
References
Dess, G., Lumpkin, G., & Eisner, A. (2012). Strategic
Management(6e). Boston: McGraw-Hill Irwin.
Side Notes
• Save your paper in the following format: Your last name, initials of
your first and middle name, and the company discussed in the case
study.
EXAMPLE: If your name is Edward R Jones and you are writing a
case study on Google, then the file name for your paper would
bejonesergoogle.doc.
• Place the paper in the Dropbox designated by the weekly
assignment.
Note that the report is worth 150 points and points are allocated for
each section as noted in the outline.
==============================================
BUSN 412 Week 6 Case Analysis (Pixar)
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Case Analysis
Week 6
Outline and Grading Guide (150 points)

29. Choose a case from the textbook for this assignment from the
following list.
Case 6 – AIG
Case 9 – Heineken
Case 11 – World Wrestling Entertainment
Case 14 – Johnson & Johnson
Case 19 – Fresh Direct
Case 22 – eBay
Case 23 – Matel
Case 26 – Pixar
Case 27 – Procter & Gamble
Case 29 – Ann Taylor
Case 36 – Green Mountain Coffee
COMPANY NAME, WEBSITE, and INDUSTRY
State the company name, website address, and industry.
BACKGROUND and HISTORY
Briefly describe the company in the case analysis. What is their
primary business, who were the officers or key players described in
the case study? If the case study company is currently in business, list
the company’s current CEO, total sales, and profit or loss for the last
year where data is available. Identify key events or phases in the
company’s history. Describe the performance of this company in the
industry. Visit the company’s website and
usehttp://finance.yahoo.com and/or some other financial search
engine to find this data. (15 points)

30. NOTE: Make sure to use APA citations throughout the paper. The
textbook should be cited if it is the source of information. If you are
not familiar with APA citation, check out the tutorial APA Guidelines
for Citing Sources at the end of the course Syllabus. There are videos
to help you with the APA format and business research in the Week 1
Lecture.
ANALYSIS VIA PORTER’S FIVE FORCES MODEL
Analyze the competitive environment by listing the threat of new
entrants, the bargaining power of buyers, the bargaining power of
suppliers, the threat of substitute products and services, and the
intensity of rivalry among competitors in the industry (Chapter 2).
Summarize your key points in a figure. (25 points)
STRATEGY USED
How does this company create and sustain a competitive advantage?
What strategy from the readings was undertaken by this company?
Were they successful? Can all companies use this strategy? How is
the strategy affected by the life cycle in the industry? Remember to
reference Porter’s generic strategies identified in Chapter 5 of the
textbook, THIS IS CRITICAL. (40 points)
Specific STRATEGY(S)
Choose two specific strategies from this list.
Related Diversification (pages 206–214)
Achieving Competitive Advantage (pages 256–267)
Entry Mode (pages 267–272)
Entrepreneurial Strategy (pages 292–311)
External Governance Control (pages 340–347)
Linking Strategic Rewards (pages 366–372)
Creating Ambidextrous Organization Designs (pages 383–387)

31. Leadership (pages 392–416)
Apply them in detail to the organization. Be sure to think strategically
and show the results clearly. Use the strategy as a sub-header for each
section so it is clear what is being applied. (40 points)
COURSE OF ACTION RECOMMENDED
If you were in a position to advise this company, what strategy would
you recommend to sustain competitive advantage and achieve future
growth? Be specific and list the steps the company should take for
successful implementation of your course of action. (15 points)
OPINION
What do you think of this case study? Describe what you believe are
the lessons learned from this case. (10 points)
REFERENCES
When you have completed the paper using the above sections, insert a
page break and have a separate reference page. The references should
be listed in accordance with the APA guidelines as shown in the
tutorial. (5 points)
FORMAT
• Use a title page.
• Font: Use Times New Roman, 12 point.
• Place your name in the upper left hand corner of the page.
• Each section of your paper should be headed by the bolded,
capitalized item described above.
• Indent paragraphs.
• Insert page numbers bottom right.

32. • Paper length should be four to six double-spaced pages not including
title page, references, or illustrations and tables.
• Use APA citations throughout the paper. If you are not familiar with
APA citation, refer to tutorial, which is contained in the last section of
our course Syllabus.
• Include a separate Reference page at the end of the paper.
• Please prepare reference page as follows.
References
Dess, G., Lumpkin, G., & Eisner, A. (2012). Strategic
Management(6e). Boston: McGraw-Hill Irwin.
Side Notes
• Save your paper in the following format: Your last name, initials of
your first and middle name, and the company discussed in the case
study.
EXAMPLE: If your name is Edward R Jones and you are writing a
case study on Google, then the file name for your paper would
bejonesergoogle.doc.
• Place the paper in the Dropbox designated by the weekly
assignment.
Note that the report is worth 150 points and points are allocated for
each section as noted in the outline.
==============================================
BUSN 412 Week 6 DQ 1 Leadership Traits and DQ 2
Ethical Questions
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33. week 6
Leadership Traits
Name a figure in the business environment whom you would identify
as a successful leader.
• What traits does the leader possess?
• What is the most important trait? Support your argument with
evidence.
•
Ethical Questions
What unethical business practices have you personally encountered?
What steps would you take as leader of the organization to prevent
this behavior? Please read the American International Group (AIG)
and the Bonus Fiasco (Case 6) in the textbook as we discuss this
subject.
==============================================
BUSN 412 Week 7 DQ 1 Innovation and DQ 2
Entrepreneurship
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week 7
Innovation

34. 1. We read in this week's reading that there are types of innovation—
product innovation, process innovation, radical innovation, and
incremental innovation. In addition, Clayton Christenson introduced
disruptive innovation and sustaining innovation. Pick one of the
innovation types and give us an example of it.
2. What is open market innovation?
3. If an organization itself has no experience with business analytics,
how would you implement this type of innovation within your
organization? Would you place more emphasis on recruiting and
hiring people to fit the culture, managing the culture through
socialization and training, or managing the culture through a reward
system?
Entrepreneurship
1. Differentiate between a focused approach and a dispersed approach
to corporate entrepreneurship. Give examples.
2. Compare and contrast individual entrepreneurship with corporate
entrepreneurship.
3. How would you define "opportunity" in a corporate
entrepreneurship?
==============================================
BUSN 412 Week 8 Course Project (Blue Bell Icecream)
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Course Project
Week 8

35. Use your Course Project organization selected during Week 2 for this
assignment.
COMPANY NAME, WEBSITE, and INDUSTRY
State the company name, website address, and industry.
BACKGROUND and HISTORY
Briefly describe the company in the case analysis. What is their
primary business, who were the officers or key players described in
the case study? If the case study company is currently in business, list
the company’s current CEO, total sales, and profit or loss for the last
year where data is available. Identify key events or phases in the
company’s history. Describe the performance of this company in the
industry. Visit the company’s website and use
http://finance.yahoo.com and/or some other financial search engine to
find this data. (15 points)
NOTE: Make sure to use APA citations throughout the paper. The
textbook should be cited if it is the source of information. If you are
not familiar with APA citation, check out the tutorial APA Guidelines
for Citing Sources at the end of the course Syllabus. There are videos
to help you with the APA format and business research in the Week 1
Llecture.
ANALYSIS VIA PORTER’S FIVE FORCES MODEL
Analyze the competitive environment by listing the threat of new
entrants, the bargaining power of buyers, the bargaining power of
suppliers, the threat of substitute products and services, and the
intensity of rivalry among competitors in the industry (Chapter 2).
Summarize your key points in a figure. (25 points)

36. STRATEGY USED
How does this company create and sustain a competitive advantage?
What strategy from the readings was undertaken by this company?
Were they successful? Can all companies use this strategy? How is
the strategy affected by the life cycle in the industry? Remember to
reference Porter’s generic strategies identified in Chapter 5 of the
textbook, THIS IS CRITICAL. (40 points)
==============================================
BUSN 412 Week 8 Course Project (Marriot)
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Use your Course Project organization selected during Week 2 for this
assignment.
COMPANY NAME, WEBSITE, and INDUSTRY
State the company name, website address, and industry.
BACKGROUND and HISTORY
Briefly describe the company in the case analysis. What is their
primary business, who were the officers or key players described in
the case study? If the case study company is currently in business, list
the company’s current CEO, total sales, and profit or loss for the last
year where data is available. Identify key events or phases in the
company’s history. Describe the performance of this company in the
industry. Visit the company’s website and use
http://finance.yahoo.com and/or some other financial search engine to
find this data. (15 points)

37. NOTE: Make sure to use APA citations throughout the paper. The
textbook should be cited if it is the source of information. If you are
not familiar with APA citation, check out the tutorial APA Guidelines
for Citing Sources at the end of the course Syllabus. There are videos
to help you with the APA format and business research in the Week 1
Llecture.
ANALYSIS VIA PORTER’S FIVE FORCES MODEL
Analyze the competitive environment by listing the threat of new
entrants, the bargaining power of buyers, the bargaining power of
suppliers, the threat of substitute products and services, and the
intensity of rivalry among competitors in the industry (Chapter 2).
Summarize your key points in a figure. (25 points)
STRATEGY USED
How does this company create and sustain a competitive advantage?
What strategy from the readings was undertaken by this company?
Were they successful? Can all companies use this strategy? How is
the strategy affected by the life cycle in the industry? Remember to
reference Porter’s generic strategies identified in Chapter 5 of the
textbook, THIS IS CRITICAL. (40 points).
==============================================