This Tutorial included All DQs, 2 Course Project, 2 Case Analysis for Week 3 and Two Case Analysis for Week 6, Two Week 4 Brics and Mitsk Project (Scroll down to see all included tutorials) BUSN 412 Week 1 DQ 1 Robin Hood and DQ 2 Strategic Management BUSN 412 Week 2 DQ 1 SWOT and DQ 2 Strategy and Performance BUSN 412 Week 3 DQ 1 Mission Statement and DQ 2 Clicks and Bricks BUSN 412 Week 4 DQ 1 Global Growth and DQ 2 Reverse Innovation BUSN 412 Week 5 DQ 1 Motivation and DQ 2 Jamba Juice BUSN 412 Week 6 DQ 1 Leadership Traits and DQ 2 Ethical Questions BUSN 412 Week 7 DQ 1 Innovation and DQ 2

1. BUSN 412 Entire Course
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This Tutorial included All DQs, 2 Course Project, 2 Case Analysis for
Week 3 and Two Case Analysis for Week 6, Two Week 4 Brics and
Mitsk Project (Scroll down to see all included tutorials) BUSN 412
Week 1 DQ 1 Robin Hood and DQ 2 Strategic Management BUSN
412 Week 2 DQ 1 SWOT and DQ 2 Strategy and Performance BUSN
412 Week 3 DQ 1 Mission Statement and DQ 2 Clicks and Bricks
BUSN 412 Week 4 DQ 1 Global Growth and DQ 2 Reverse
Innovation BUSN 412 Week 5 DQ 1 Motivation and DQ 2 Jamba
Juice BUSN 412 Week 6 DQ 1 Leadership Traits and DQ 2 Ethical
Questions BUSN 412 Week 7 DQ 1 Innovation and DQ 2
Entrepreneurship BUSN 412 Week 2 In the News (Marriot) BUSN
412 Week 3 Case Analysis (General Motors) BUSN 412 Week 3 Case
Analysis (Dippin’ Dots) BUSN 412 Week 6 Case Analysis (Green
Mountain Coffee) BUSN 412 Week 6 Case Analysis (eBay) BUSN
412 Week 6 Case Analysis (Pixar) BUSN 412 Week 5 In The News
(Marriott) BUSN 412 Week 4 Brics and Mitsk Project (Mexico)
BUSN 412 Week 4 Brics and Mitsk Project (Mexico) BUSN 412
Week 8 Course Project (Marriot) BUSN 412 Week 2 In the News
(Blue Bell Icecream) BUSN 412 Week 5 In The News (Blue Bell
Icecream) BUSN 412 Week 8 Course Project (Blue Bell Icecream)
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BUSN 412 Week 1 DQ 1 Robin Hood and DQ 2 Strategic
Management
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week 1 Robin Hood Read the Robin Hood case C1 in the textbook.
(The case begins right after Chapter 13.) How can you relate this case
to strategic management? Strategic Management Select a company in
the news and apply one or more of the strategic concepts from
Chapter 1 to the company. Be sure to state what concept and page
from the textbook you are applying. Examples could be such concepts
as romantic view of leadership versus control view (pages 5–7),
competitive advantage (page 8), four key attributes (page 9), realized
versus intended strategy (page 12), corporate governance, stakeholder
management, NGOs, and more. Next, critically evaluate the
applications proposed by your classmates.
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BUSN 412 Week 1to7 All DQs
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BUSN 412 Week 1 DQ 1 Robin Hood and DQ 2 Strategic
Management BUSN 412 Week 2 DQ 1 SWOT and DQ 2 Strategy and
Performance BUSN 412 Week 3 DQ 1 Mission Statement and DQ 2
Clicks and Bricks BUSN 412 Week 4 DQ 1 Global Growth and DQ 2
Reverse Innovation BUSN 412 Week 5 DQ 1 Motivation and DQ 2
Jamba Juice BUSN 412 Week 6 DQ 1 Leadership Traits and DQ 2
Ethical Questions BUSN 412 Week 7 DQ 1 Innovation and DQ 2
Entrepreneurship
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BUSN 412 Week 2 DQ 1 SWOT and DQ 2 Strategy and
Performance

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This Tutorial may not contains your Course Project SWOT (can be
used only for idea) and DQ 2 is perfect week 2 Course Project
Selection and SWOT Select your Course Project organization and
post it here. State why you chose it. Be sure no one has chosen the
same one already by reading prior posts so that no organization has
been picked by more than one student. Apply SWOT analysis to your
Course Project organization. Post the results here to share with the
class. Then critically evaluate the SWOT analysis of at least one other
class member. Strategy and Performance Please read Case C4, The
Best-Laid Incentive Plans Case Study. What does this tell you about
strategy and performance? What specific course strategic concepts
relate to this case and how would you apply them
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BUSN 412 Week 2 In the News (Blue Bell Icecream)
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n the News… This project is intended to provide current material for
class discussion and review. This material must relate to your Course
Project subject. To receive full credit for this requirement, submit the
In the News during Week 2. The project may draw on items from the
online environment—newspapers, magazines, and websites—to
provide current (i.e., within the last year) examples of course-related
topics (i.e., Business Strategy from this week’s reading assignment).
Relevance and probable interest to the class are especially welcome.
These items should be accompanied by a one- to two-page report
(using bullet points). Be sure to use specific course concepts from this

4. week’s readings in Chapters 2, 3, and 4. Examples are: Competitive
Intelligence (pg. 42-44), Demographics (pg. 47–50), Porter’s 5 Forces
(pg. 55–68), Value Chain Analysis (pg. 81–93), Resource Based View
(pg. 93–102), Balanced Scorecard (pg. 107–110), Human Capital (pg.
127–136), and Social Capital (pg. 137–144). Be sure you include the
news article or a summary, as well as the 1- to 2-page report using
bullet points that fully addresses the following points in this order. •
The organization you have chosen for your Course Project by name, •
why and how the news material is important and relevant to the
course content using specific course concepts from this week’s
assigned reading by citing the name of the concept and the page it is
located on in the textbook, and • what practical managerial
implications the material has. Submit your assignment to the
Dropbox, located at the top of this page. For instr
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BUSN 412 Week 2 In the News (Marriot)
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n the News… This project is intended to provide current material for
class discussion and review. This material must relate to your Course
Project subject. To receive full credit for this requirement, submit the
In the News during Week 2. The project may draw on items from the
online environment—newspapers, magazines, and websites—to
provide current (i.e., within the last year) examples of course-related
topics (i.e., Business Strategy from this week’s reading assignment).
Relevance and probable interest to the class are especially welcome.
These items should be accompanied by a one- to two-page report
(using bullet points). Be sure to use specific course concepts from this
week’s readings in Chapters 2, 3, and 4. Examples are: Competitive

5. Intelligence (pg. 42-44), Demographics (pg. 47–50), Porter’s 5 Forces
(pg. 55–68), Value Chain Analysis (pg. 81–93), Resource Based View
(pg. 93–102), Balanced Scorecard (pg. 107–110), Human Capital (pg.
127–136), and Social Capital (pg. 137–144). Be sure you include the
news article or a summary, as well as the 1- to 2-page report using
bullet points that fully addresses the following points in this order. •
The organization you have chosen for your Course Project by name, •
why and how the news material is important and relevant to the
course content using specific course concepts from this week’s
assigned reading by citing the name of the concept and the page it is
located on in the textbook, and • what practical managerial
implications the material has. Submit your assignment to the
Dropbox, located at the top of this page. For instr
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BUSN 412 Week 3 Case Analysis (DippinDots)
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Case Analysis Week 3 Outline and Grading Guide (150 points)
Choose a case from the textbook for this assignment from the
following list. Case 7 – United Way Case 8 – General Motors Case 10
– McDonalds Case 12 – Yahoo Case 13 – QVC Case 17 – Reader’s
Digest Case 18 – Ford Case 20 – Apple Case 21 – Southwest Case 24
– Nintendo Case 34 – Dippin’ Dots COMPANY NAME, WEBSITE,
and INDUSTRY State the company name, website address, and
industry. BACKGROUND and HISTORY Briefly describe the
company in the case analysis. What is their primary business, who
were the officers or key players described in the case study? If the
case study company is currently in business, list the company’s
current CEO, total sales, and profit or loss for the last year where data

6. is available. Identify key events or phases in the company’s history.
Describe the performance of this company in the industry. Visit the
company’s website and usehttp://finance.yahoo.com and/or some
other financial search engine to find this data. (15 points) NOTE:
Make sure to use APA citations throughout the paper. The textbook
should be cited if it is the source of information. If you are not
familiar with APA citation, check out the tutorial APA Guidelines for
Citing Sources at the end of the course Syllabus. There are videos to
help you with the APA format and business research in the Week 1
Lecture. ANALYSIS VIA PORTER’S FIVE FORCES MODEL
Analyze the competitive environment by listing the threat of new
entrants, the bargaining power of buyers, the bargaining power of
suppliers, the threat of substitute products and services, and the
intensity of rivalry among competitors in the industry (Chapter 2).
Summarize your key points in a figure. (25 points) STRATEGY
USED How does this company create and sustain a competitive
advantage? What strategy from the readings was undertaken by this
company? Were they successful? Can all companies use this strategy?
How is the strategy affected by the life cycle in the industry?
Remember to reference Porter’s generic strategies identified in
Chapter 5 of the textbook, THIS IS CRITICAL. (40 points) Specific
STRATEGY(S) Choose two specific strategies from this list. –
Ensuring Coherence in Strategic Direction (pages 26–32) – Value
Chain Analysis (pages 81–93) – Resource View of Firm (pages 93–
104) – Industry Life Cycle Strategies (pages 187–195) – Portfolio
Management (pages 214–220) Apply them in detail to the
organization. Be sure to think strategically and show the results
clearly. Use the strategy as a sub-header for each section so it is clear
what is being applied. (40 points)
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BUSN 412 Week 3 Case Analysis (General Motors)

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Case Analysis Week 3 Outline and Grading Guide (150 points)
Choose a case from the textbook for this assignment from the
following list. Case 7 – United Way Case 8 – General Motors Case 10
– McDonalds Case 12 – Yahoo Case 13 – QVC Case 17 – Reader’s
Digest Case 18 – Ford Case 20 – Apple Case 21 – Southwest Case 24
– Nintendo Case 34 – Dippin’ Dots COMPANY NAME, WEBSITE,
and INDUSTRY State the company name, website address, and
industry. BACKGROUND and HISTORY Briefly describe the
company in the case analysis. What is their primary business, who
were the officers or key players described in the case study? If the
case study company is currently in business, list the company’s
current CEO, total sales, and profit or loss for the last year where data
is available. Identify key events or phases in the company’s history.
Describe the performance of this company in the industry. Visit the
company’s website and usehttp://finance.yahoo.com and/or some
other financial search engine to find this data. (15 points) NOTE:
Make sure to use APA citations throughout the paper. The textbook
should be cited if it is the source of information. If you are not
familiar with APA citation, check out the tutorial APA Guidelines for
Citing Sources at the end of the course Syllabus. There are videos to
help you with the APA format and business research in the Week 1
Lecture. ANALYSIS VIA PORTER’S FIVE FORCES MODEL
Analyze the competitive environment by listing the threat of new
entrants, the bargaining power of buyers, the bargaining power of
suppliers, the threat of substitute products and services, and the
intensity of rivalry among competitors in the industry (Chapter 2).
Summarize your key points in a figure. (25 points) STRATEGY
USED How does this company create and sustain a competitive
advantage? What strategy from the readings was undertaken by this

8. company? Were they successful? Can all companies use this strategy?
How is the strategy affected by the life cycle in the industry?
Remember to reference Porter’s generic strategies identified in
Chapter 5 of the textbook, THIS IS CRITICAL. (40 points) Specific
STRATEGY(S) Choose two specific strategies from this list. –
Ensuring Coherence in Strategic Direction (pages 26–32) – Value
Chain Analysis (pages 81–93) – Resource View of Firm (pages 93–
104) – Industry Life Cycle Strategies (pages 187–195) – Portfolio
Management (pages 214–220) Apply them in detail to the
organization. Be sure to think strategically and show the results
clearly. Use the strategy as a sub-header for each section so it is clear
what is being applied. (40 points)
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BUSN 412 Week 3 DQ 1 Mission Statement and DQ 2
Clicks and Bricks
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week 3 Mission Statement Post your Course Project organization’s
mission statement here, if you can locate it. If not, post what you
think it might be. How do you think its mission statement has focused
the organization? How hard was it to find the mission statement?
What value do you see the mission statement providing to the
organization and how might it be made better, if at all? Clicks and
Bricks Select a business that has made the transition from bricks to
clicks. Why did you choose them and how have they done so far?
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BUSN 412 Week 4 Brics and Mitsk Project (India)

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Brics and Mitsk Project Week 4 Guidelines and Grading Rubric (200
points) Objective This project introduces the Brics and Mitsk
countries and integrates the concepts presented in Weeks 1–4. It also
provides a common foundation for future discussions. Guidelines
Prepare a PowerPoint Presentation based upon a Brics and
MitskCountry: Brazil, Russia, India, China South Africa, Mexico,
Indonesia, Turkey, and South Korea. These countries have been
identified as important emerging countries that are significant
economic powers individually, as well as becoming the basis of an
important new economic group. It is important to develop an
understanding of these countries—for the purposes of understanding
global business strategy, and the opportunities and threats they pose.
Your country choice should be approved by your professor in Week
1. • Please develop a set of slides that would help an organization
contemplating doing business in the country you have been assigned.
• Please focus your analysis on Porter’s Diamond of National
Advantage. • Please provide images and key facts that capture the
economic conditions and culture. • Please develop a presentation with
approximately 15 slides. A successful project will earn a maximum of
200 points demonstrating • accurate, relevant, and timely research;
and • PowerPoint slides that include good quality content, clear and
compelling, yet professional presentation style. Milestones • Week 1:
Identify country and obtain Professor’s approval. • Weeks 2–3:
Research and prepare slides. • Week 4: Submit PowerPoint for
grading and upload to the Dropbox. Grading Rubrics Category Points
% Description Research 100 50% Accurate, relevant, and timely
research. PowerPoint slides 100 50% Good content, professional,
useful, and compelling presentation. Total 200 100% A quality
presentation will meet or exceed all of the above requirements.

10. ------------------------------------------------------------------------------------
BUSN 412 Week 4 Brics and Mitsk Project (Mexico)
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Brics and Mitsk Project Week 4 Guidelines and Grading Rubric (200
points) Objective This project introduces the Brics and Mitsk
countries and integrates the concepts presented in Weeks 1–4. It also
provides a common foundation for future discussions. Guidelines
Prepare a PowerPoint Presentation based upon a Brics and Mitsk
Country: Brazil, Russia, India, China South Africa, Mexico,
Indonesia, Turkey, and South Korea. These countries have been
identified as important emerging countries that are significant
economic powers individually, as well as becoming the basis of an
important new economic group. It is important to develop an
understanding of these countries—for the purposes of understanding
global business strategy, and the opportunities and threats they pose.
Your country choice should be approved by your professor in Week
1. • Please develop a set of slides that would help an organization
contemplating doing business in the country you have been assigned.
• Please focus your analysis on Porter’s Diamond of National
Advantage. • Please provide images and key facts that capture the
economic conditions and culture. • Please develop a presentation with
approximately 15 slides. A successful project will earn a maximum of
200 points demonstrating • accurate, relevant, and timely research;
and • PowerPoint slides that include good quality content, clear and
compelling, yet professional presentation style. Milestones • Week 1:
Identify country and obtain Professor’s approval. • Weeks 2–3:
Research and prepare slides. • Week 4: Submit PowerPoint for
grading and upload to the Dropbox. Grading Rubrics Category Points
% Description Research 100 50% Accurate, relevant, and timely

11. research. PowerPoint slides 100 50% Good content, professional,
useful, and compelling presentation. Total 200 100% A quality
presentation will meet or exceed all of the above requirements.
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BUSN 412 Week 4 DQ 1 Global Growth and DQ 2
Reverse Innovation
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week 4 Global Growth Select a business and describe the alternative
growth options available to the firm in the global environment. Which
would you recommend and why? Reverse Innovation Reverse
Innovation is the strategy of innovating in emerging (or developing)
markets and then selling these innovations in developed markets.
Companies are developing products in emerging countries like China
and India for global distribution. Many of these products have been
re-engineered and unnecessary functions stripped out of the product.
How will reverse innovation impact the U.S. marketplace? What
specific products and companies do you expect to see impacted by
this trend?
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BUSN 412 Week 5 DQ 1 Motivation and DQ 2 Jamba
Juice
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12. week 5 Motivation Please review the following link:
http://www.ted.com/talks/lang/en/dan_pink_on_motivation.html and
comment on it. In the lecture we learned that ―Behavioral control is
gaining support as many organizations seek to align the entire
organization to deliver coherent, coordinated strategies.‖ How is
behavioral control impacted by motivational approaches such as the
one in the video? What motivational approaches are you aware of that
have been either very effective or ineffective? discussion 2 Jamba
Juice Read the Jamba Juice Case Study (C30) and comment on the
case. What did you learn from reading this case? If you have been a
customer of Jamba Juice, please share your experience and opinion of
their franchises? What do you think of using a franchise strategy to
grow a business such as Jamba Juice?
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BUSN 412 Week 5 In The News (Blue Bell Icecream)
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In the News… This project is intended to provide current material for
class discussion and review. This material must relate to your Course
Project subject. To receive full credit for this requirement, submit the
In the News during Week 5. The project may draw on items from the
online environment—newspapers, magazines, and websites—to
provide current (i.e., within the last year) examples of course-related
topics (i.e., business strategy from this week’s reading assignment).
Relevance and probable interest to the class are especially welcome.
These items should be accompanied by a one- to two-page report
(using bullet points). Be sure to use specific course concepts from the
readings in Chapters 5, 6, 8, 9, or 10. Examples are: Competitive
Advantage-Porter’s Generic Strategies (page 162), The Experience

13. Curve (page 165), Industry Life Cycle Stages (pages 187–189),
Turnaround Strategies (pages 193–195), Vertical Integration (pages
210–214), Portfolio Management and the BCG Matrix (pages 216–
226), Strategic Alliances and Joint Ventures (pages 226–228),
Competitive Dynamics (pages 299–306), Culture (pages 322–330),
and Organization Structure (pages 357–385). Be sure you include the
news article or a summary, as well as the one- to two-page report
using bullet points that fully addresses the following points in this
order. • The organization you have chosen for your Course Project by
name. • Why and how the news material is important and relevant to
the course content using specific course concepts from this week’s
assigned reading by citing the name of the concept and the page it is
located on in the textbook. • What practical managerial implications
the material has. Submit your assignment to the Dropbox, located at
the top of this page. For instructions on how to use the Dropbox, read
these step-by-step instructions or watch this Tutorial Dropbox
Tutorial. See the Syllabus section ―Due Dates for Assignments &
Exams‖ for due date information.
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BUSN 412 Week 5 In The News (Marriott)
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In the News… This project is intended to provide current material for
class discussion and review. This material must relate to your Course
Project subject. To receive full credit for this requirement, submit the
In the News during Week 5. The project may draw on items from the
online environment—newspapers, magazines, and websites—to
provide current (i.e., within the last year) examples of course-related
topics (i.e., business strategy from this week’s reading assignment).

14. Relevance and probable interest to the class are especially welcome.
These items should be accompanied by a one- to two-page report
(using bullet points). Be sure to use specific course concepts from the
readings in Chapters 5, 6, 8, 9, or 10. Examples are: Competitive
Advantage-Porter’s Generic Strategies (page 162), The Experience
Curve (page 165), Industry Life Cycle Stages (pages 187–189),
Turnaround Strategies (pages 193–195), Vertical Integration (pages
210–214), Portfolio Management and the BCG Matrix (pages 216–
226), Strategic Alliances and Joint Ventures (pages 226–228),
Competitive Dynamics (pages 299–306), Culture (pages 322–330),
and Organization Structure (pages 357–385). Be sure you include the
news article or a summary, as well as the one- to two-page report
using bullet points that fully addresses the following points in this
order. • The organization you have chosen for your Course Project by
name. • Why and how the news material is important and relevant to
the course content using specific course concepts from this week’s
assigned reading by citing the name of the concept and the page it is
located on in the textbook. • What practical managerial implications
the material has. Submit your assignment to the Dropbox, located at
the top of this page. For instructions on how to use the Dropbox, read
these step-by-step instructions or watch this Tutorial Dropbox
Tutorial. See the Syllabus section ―Due Dates for Assignments &
Exams‖ for due date information.
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BUSN 412 Week 6 Case Analysis (eBay)
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Case Analysis Week 6 Outline and Grading Guide (150 points)
Choose a case from the textbook for this assignment from the

15. following list. Case 6 – AIG Case 9 – Heineken Case 11 – World
Wrestling Entertainment Case 14 – Johnson & Johnson Case 19 –
Fresh Direct Case 22 – eBay Case 23 – Matel Case 26 – Pixar Case
27 – Procter & Gamble Case 29 – Ann Taylor Case 36 – Green
Mountain Coffee COMPANY NAME, WEBSITE, and INDUSTRY
State the company name, website address, and industry.
BACKGROUND and HISTORY Briefly describe the company in the
case analysis. What is their primary business, who were the officers or
key players described in the case study? If the case study company is
currently in business, list the company’s current CEO, total sales, and
profit or loss for the last year where data is available. Identify key
events or phases in the company’s history. Describe the performance
of this company in the industry. Visit the company’s website and
usehttp://finance.yahoo.com and/or some other financial search
engine to find this data. (15 points) NOTE: Make sure to use APA
citations throughout the paper. The textbook should be cited if it is the
source of information. If you are not familiar with APA citation,
check out the tutorial APA Guidelines for Citing Sources at the end of
the course Syllabus. There are videos to help you with the APA
format and business research in the Week 1 Lecture. ANALYSIS VIA
PORTER’S FIVE FORCES MODEL Analyze the competitive
environment by listing the threat of new entrants, the bargaining
power of buyers, the bargaining power of suppliers, the threat of
substitute products and services, and the intensity of rivalry among
competitors in the industry (Chapter 2). Summarize your key points in
a figure. (25 points) STRATEGY USED How does this company
create and sustain a competitive advantage? What strategy from the
readings was undertaken by this company? Were they successful?
Can all companies use this strategy? How is the strategy affected by
the life cycle in the industry? Remember to reference Porter’s generic
strategies identified in Chapter 5 of the textbook, THIS IS
CRITICAL. (40 points) Specific STRATEGY(S) Choose two specific
strategies from this list. Related Diversification (pages 206–214)

16. Achieving Competitive Advantage (pages 256–267) Entry Mode
(pages 267–272) Entrepreneurial Strategy (pages 292–311) External
Governance Control (pages 340–347) Linking Strategic Rewards
(pages 366–372) Creating Ambidextrous Organization Designs (pages
383–387) Leadership (pages 392–416) Apply them in detail to the
organization. Be sure to think strategically and show the results
clearly. Use the strategy as a sub-header for each section so it is clear
what is being applied. (40 points) COURSE OF ACTION
RECOMMENDED If you were in a position to advise this company,
what strategy would you recommend to sustain competitive advantage
and achieve future growth? Be specific and list the steps the company
should take for successful implementation of your course of action.
(15 points) OPINION What do you think of this case study? Describe
what you believe are the lessons learned from this case. (10 points)
REFERENCES When you have completed the paper using the above
sections, insert a page break and have a separate reference page. The
references should be listed in accordance with the APA guidelines as
shown in the tutorial. (5 points) FORMAT • Use a title page. • Font:
Use Times New Roman, 12 point. • Place your name in the upper left
hand corner of the page. • Each section of your paper should be
headed by the bolded, capitalized item described above. • Indent
paragraphs. • Insert page numbers bottom right. • Paper length should
be four to six double-spaced pages not including title page,
references, or illustrations and tables. • Use APA citations throughout
the paper. If you are not familiar with APA citation, refer to tutorial,
which is contained in the last section of our course Syllabus. • Include
a separate Reference page at the end of the paper. • Please prepare
reference page as follows. References Dess, G., Lumpkin, G., &
Eisner, A. (2012). Strategic Management(6e). Boston: McGraw-Hill
Irwin. Side Notes • Save your paper in the following format: Your last
name, initials of your first and middle name, and the company
discussed in the case study. EXAMPLE: If your name is Edward R
Jones and you are writing a case study on Google, then the file name

17. for your paper would bejonesergoogle.doc. • Place the paper in the
Dropbox designated by the weekly assignment. Note that the report is
worth 150 points and points are allocated for each section as noted in
the outline.
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BUSN 412 Week 6 Case Analysis (Green Mountain
Coffee)
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Case Analysis Week 6 Outline and Grading Guide (150 points)
Choose a case from the textbook for this assignment from the
following list. Case 6 – AIG Case 9 – Heineken Case 11 – World
Wrestling Entertainment Case 14 – Johnson & Johnson Case 19 –
Fresh Direct Case 22 – eBay Case 23 – Matel Case 26 – Pixar Case
27 – Procter & Gamble Case 29 – Ann Taylor Case 36 – Green
Mountain Coffee COMPANY NAME, WEBSITE, and INDUSTRY
State the company name, website address, and industry.
BACKGROUND and HISTORY Briefly describe the company in the
case analysis. What is their primary business, who were the officers or
key players described in the case study? If the case study company is
currently in business, list the company’s current CEO, total sales, and
profit or loss for the last year where data is available. Identify key
events or phases in the company’s history. Describe the performance
of this company in the industry. Visit the company’s website and
usehttp://finance.yahoo.com and/or some other financial search
engine to find this data. (15 points) NOTE: Make sure to use APA
citations throughout the paper. The textbook should be cited if it is the
source of information. If you are not familiar with APA citation,
check out the tutorial APA Guidelines for Citing Sources at the end of

18. the course Syllabus. There are videos to help you with the APA
format and business research in the Week 1 Lecture. ANALYSIS VIA
PORTER’S FIVE FORCES MODEL Analyze the competitive
environment by listing the threat of new entrants, the bargaining
power of buyers, the bargaining power of suppliers, the threat of
substitute products and services, and the intensity of rivalry among
competitors in the industry (Chapter 2). Summarize your key points in
a figure. (25 points) STRATEGY USED How does this company
create and sustain a competitive advantage? What strategy from the
readings was undertaken by this company? Were they successful?
Can all companies use this strategy? How is the strategy affected by
the life cycle in the industry? Remember to reference Porter’s generic
strategies identified in Chapter 5 of the textbook, THIS IS
CRITICAL. (40 points) Specific STRATEGY(S) Choose two specific
strategies from this list. Related Diversification (pages 206–214)
Achieving Competitive Advantage (pages 256–267) Entry Mode
(pages 267–272) Entrepreneurial Strategy (pages 292–311) External
Governance Control (pages 340–347) Linking Strategic Rewards
(pages 366–372) Creating Ambidextrous Organization Designs (pages
383–387) Leadership (pages 392–416) Apply them in detail to the
organization. Be sure to think strategically and show the results
clearly. Use the strategy as a sub-header for each section so it is clear
what is being applied. (40 points) COURSE OF ACTION
RECOMMENDED If you were in a position to advise this company,
what strategy would you recommend to sustain competitive advantage
and achieve future growth? Be specific and list the steps the company
should take for successful implementation of your course of action.
(15 points) OPINION What do you think of this case study? Describe
what you believe are the lessons learned from this case. (10 points)
REFERENCES When you have completed the paper using the above
sections, insert a page break and have a separate reference page. The
references should be listed in accordance with the APA guidelines as
shown in the tutorial. (5 points) FORMAT • Use a title page. • Font:

19. Use Times New Roman, 12 point. • Place your name in the upper left
hand corner of the page. • Each section of your paper should be
headed by the bolded, capitalized item described above. • Indent
paragraphs. • Insert page numbers bottom right. • Paper length should
be four to six double-spaced pages not including title page,
references, or illustrations and tables. • Use APA citations throughout
the paper. If you are not familiar with APA citation, refer to tutorial,
which is contained in the last section of our course Syllabus. • Include
a separate Reference page at the end of the paper. • Please prepare
reference page as follows. References Dess, G., Lumpkin, G., &
Eisner, A. (2012). Strategic Management(6e). Boston: McGraw-Hill
Irwin. Side Notes • Save your paper in the following format: Your last
name, initials of your first and middle name, and the company
discussed in the case study. EXAMPLE: If your name is Edward R
Jones and you are writing a case study on Google, then the file name
for your paper would bejonesergoogle.doc. • Place the paper in the
Dropbox designated by the weekly assignment. Note that the report is
worth 150 points and points are allocated for each section as noted in
the outline.
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BUSN 412 Week 6 Case Analysis (Pixar)
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Case Analysis Week 6 Outline and Grading Guide (150 points)
Choose a case from the textbook for this assignment from the
following list. Case 6 – AIG Case 9 – Heineken Case 11 – World
Wrestling Entertainment Case 14 – Johnson & Johnson Case 19 –
Fresh Direct Case 22 – eBay Case 23 – Matel Case 26 – Pixar Case
27 – Procter & Gamble Case 29 – Ann Taylor Case 36 – Green

20. Mountain Coffee COMPANY NAME, WEBSITE, and INDUSTRY
State the company name, website address, and industry.
BACKGROUND and HISTORY Briefly describe the company in the
case analysis. What is their primary business, who were the officers or
key players described in the case study? If the case study company is
currently in business, list the company’s current CEO, total sales, and
profit or loss for the last year where data is available. Identify key
events or phases in the company’s history. Describe the performance
of this company in the industry. Visit the company’s website and
usehttp://finance.yahoo.com and/or some other financial search
engine to find this data. (15 points) NOTE: Make sure to use APA
citations throughout the paper. The textbook should be cited if it is the
source of information. If you are not familiar with APA citation,
check out the tutorial APA Guidelines for Citing Sources at the end of
the course Syllabus. There are videos to help you with the APA
format and business research in the Week 1 Lecture. ANALYSIS VIA
PORTER’S FIVE FORCES MODEL Analyze the competitive
environment by listing the threat of new entrants, the bargaining
power of buyers, the bargaining power of suppliers, the threat of
substitute products and services, and the intensity of rivalry among
competitors in the industry (Chapter 2). Summarize your key points in
a figure. (25 points) STRATEGY USED How does this company
create and sustain a competitive advantage? What strategy from the
readings was undertaken by this company? Were they successful?
Can all companies use this strategy? How is the strategy affected by
the life cycle in the industry? Remember to reference Porter’s generic
strategies identified in Chapter 5 of the textbook, THIS IS
CRITICAL. (40 points) Specific STRATEGY(S) Choose two specific
strategies from this list. Related Diversification (pages 206–214)
Achieving Competitive Advantage (pages 256–267) Entry Mode
(pages 267–272) Entrepreneurial Strategy (pages 292–311) External
Governance Control (pages 340–347) Linking Strategic Rewards
(pages 366–372) Creating Ambidextrous Organization Designs (pages

21. 383–387) Leadership (pages 392–416) Apply them in detail to the
organization. Be sure to think strategically and show the results
clearly. Use the strategy as a sub-header for each section so it is clear
what is being applied. (40 points) COURSE OF ACTION
RECOMMENDED If you were in a position to advise this company,
what strategy would you recommend to sustain competitive advantage
and achieve future growth? Be specific and list the steps the company
should take for successful implementation of your course of action.
(15 points) OPINION What do you think of this case study? Describe
what you believe are the lessons learned from this case. (10 points)
REFERENCES When you have completed the paper using the above
sections, insert a page break and have a separate reference page. The
references should be listed in accordance with the APA guidelines as
shown in the tutorial. (5 points) FORMAT • Use a title page. • Font:
Use Times New Roman, 12 point. • Place your name in the upper left
hand corner of the page. • Each section of your paper should be
headed by the bolded, capitalized item described above. • Indent
paragraphs. • Insert page numbers bottom right. • Paper length should
be four to six double-spaced pages not including title page,
references, or illustrations and tables. • Use APA citations throughout
the paper. If you are not familiar with APA citation, refer to tutorial,
which is contained in the last section of our course Syllabus. • Include
a separate Reference page at the end of the paper. • Please prepare
reference page as follows. References Dess, G., Lumpkin, G., &
Eisner, A. (2012). Strategic Management(6e). Boston: McGraw-Hill
Irwin. Side Notes • Save your paper in the following format: Your last
name, initials of your first and middle name, and the company
discussed in the case study. EXAMPLE: If your name is Edward R
Jones and you are writing a case study on Google, then the file name
for your paper would bejonesergoogle.doc. • Place the paper in the
Dropbox designated by the weekly assignment. Note that the report is
worth 150 points and points are allocated for each section as noted in
the outline.

22. ------------------------------------------------------------------------------------
BUSN 412 Week 6 DQ 1 Leadership Traits and DQ 2
Ethical Questions
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week 6 Leadership Traits Name a figure in the business environment
whom you would identify as a successful leader. • What traits does
the leader possess? • What is the most important trait? Support your
argument with evidence. • Ethical Questions What unethical business
practices have you personally encountered? What steps would you
take as leader of the organization to prevent this behavior? Please read
the American International Group (AIG) and the Bonus Fiasco (Case
6) in the textbook as we discuss this subject.
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BUSN 412 Week 7 DQ 1 Innovation and DQ 2
Entrepreneurship
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week 7 Innovation 1. We read in this week's reading that there are
types of innovation—product innovation, process innovation, radical
innovation, and incremental innovation. In addition, Clayton
Christenson introduced disruptive innovation and sustaining
innovation. Pick one of the innovation types and give us an example
of it. 2. What is open market innovation? 3. If an organization itself
has no experience with business analytics, how would you implement
this type of innovation within your organization? Would you place

23. more emphasis on recruiting and hiring people to fit the culture,
managing the culture through socialization and training, or managing
the culture through a reward system? Entrepreneurship 1.
Differentiate between a focused approach and a dispersed approach to
corporate entrepreneurship. Give examples. 2. Compare and contrast
individual entrepreneurship with corporate entrepreneurship. 3. How
would you define "opportunity" in a corporate entrepreneurship?
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BUSN 412 Week 8 Course Project (Blue Bell Icecream)
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Course Project Week 8 Use your Course Project organization selected
during Week 2 for this assignment. COMPANY NAME, WEBSITE,
and INDUSTRY State the company name, website address, and
industry. BACKGROUND and HISTORY Briefly describe the
company in the case analysis. What is their primary business, who
were the officers or key players described in the case study? If the
case study company is currently in business, list the company’s
current CEO, total sales, and profit or loss for the last year where data
is available. Identify key events or phases in the company’s history.
Describe the performance of this company in the industry. Visit the
company’s website and use http://finance.yahoo.com and/or some
other financial search engine to find this data. (15 points) NOTE:
Make sure to use APA citations throughout the paper. The textbook
should be cited if it is the source of information. If you are not
familiar with APA citation, check out the tutorial APA Guidelines for
Citing Sources at the end of the course Syllabus. There are videos to
help you with the APA format and business research in the Week 1
Llecture. ANALYSIS VIA PORTER’S FIVE FORCES MODEL

24. Analyze the competitive environment by listing the threat of new
entrants, the bargaining power of buyers, the bargaining power of
suppliers, the threat of substitute products and services, and the
intensity of rivalry among competitors in the industry (Chapter 2).
Summarize your key points in a figure. (25 points) STRATEGY
USED How does this company create and sustain a competitive
advantage? What strategy from the readings was undertaken by this
company? Were they successful? Can all companies use this strategy?
How is the strategy affected by the life cycle in the industry?
Remember to reference Porter’s generic strategies identified in
Chapter 5 of the textbook, THIS IS CRITICAL. (40 points)
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BUSN 412 Week 8 Course Project (Marriot)
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Course Project Week 8 Use your Course Project organization selected
during Week 2 for this assignment. COMPANY NAME, WEBSITE,
and INDUSTRY State the company name, website address, and
industry. BACKGROUND and HISTORY Briefly describe the
company in the case analysis. What is their primary business, who
were the officers or key players described in the case study? If the
case study company is currently in business, list the company’s
current CEO, total sales, and profit or loss for the last year where data
is available. Identify key events or phases in the company’s history.
Describe the performance of this company in the industry. Visit the
company’s website and use http://finance.yahoo.com and/or some
other financial search engine to find this data. (15 points) NOTE:
Make sure to use APA citations throughout the paper. The textbook
should be cited if it is the source of information. If you are not

25. familiar with APA citation, check out the tutorial APA Guidelines for
Citing Sources at the end of the course Syllabus. There are videos to
help you with the APA format and business research in the Week 1
Llecture. ANALYSIS VIA PORTER’S FIVE FORCES MODEL
Analyze the competitive environment by listing the threat of new
entrants, the bargaining power of buyers, the bargaining power of
suppliers, the threat of substitute products and services, and the
intensity of rivalry among competitors in the industry (Chapter 2).
Summarize your key points in a figure. (25 points) STRATEGY
USED How does this company create and sustain a competitive
advantage? What strategy from the readings was undertaken by this
company? Were they successful? Can all companies use this strategy?
How is the strategy affected by the life cycle in the industry?
Remember to reference Porter’s generic strategies identified in
Chapter 5 of the textbook, THIS IS CRITICAL. (40 points)
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