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1. BUS 402
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BUS 402 ENTIRE COURSE *STRATEGIC
MANAGEMENT & BUSINESS POLICY TUTORIAL*
Week 1
DQ 1
Environmental Changes..Provide an example of an industry or company that has changed its strategy over time
as env ironmentalfactors such as technology, competition,and consumer preferences have changed.Explain the
changes in environment and in the industry’s or company’s evolving strategy.Respond toat least twoof y our fellow
students’ posts.
DQ 2
Vision and Mission.Share thevision and mission statement of y our firm (or one with which you are familiar).How
is that vision and mission statement communicated toemployees and the public?
What is therole of the vision and mission statement in driving the activities of the firm? If there is nov ision and/or
mission statement, discuss possible reasons why it is not clear.Respond toat least twoof y our fellow students’ posts.
Week 2
DQ1
Components of External Environment.What are the twomost relevant externalities from Exhibit 2.6 for a firm
with which you are familiar? Have these externalities made theindustry in which the firm operates more,or less,
attractive toy ou as consumer? Explain your rationale. Respond toat least twoof y our fellow students’ posts.
DQ 2
Components of Internal Analysis.Using “The Seven-S Framework” from pages 58-59 toexaminea firm with
which you are familiar andaddress how thefirm stacks up in respect tothe “qualities of excellence” list on page 59.
Does alignment with this list helpexplain why the firmis currently successful or unsuccessful(use any metricyou
thinkis appropriate tojudge success)? Respond toat least twoother students'posts.
Week 2 Assignment

2. S.W.O.T. Analysis.Watch the video, How toPerform a S.W.O.T.Analysis, andthen conduct an S.W.O.T.analysis
using theStarbucks’ GlobalQuest 2006:Is the Best Yet to Come? case provided in the Course Materials section of
y our course shell.The analysis should address the components of the organization’s environment (internalstrengths
and weaknesses, and external opportunities andthreats),alternatives toconsider,and your assessment of the quality
of the decision made by the company and/or your recommendation(s) for improvement.(NOTE: This will become
part of y our finalpaper.)Your paper must be four tofive pages in length,incorporate at least tworesources from the
Univ ersity’s Online Library collection,and be form atted according toAPA style as outlined in the approved APA style
guide
Week 3
DQ 1
Market Positioning Strategies.Chapter 4 addresses timing and positioning (or market niche)strategies.Using
Exhibits 4.8 and 4.9 toassess a firm of y our choice. What genericstrategy is this firm employing? Arethey using a
combination approach?What are the advantages/disadvantages of consciously using a genericstrategy? Explain your
position. Respond toat least twoof y our fellow students’ posts
DQ 2
Vertical Integration.Is y our company vertically integrated?If so, is it fully, or partially,integrated?If not, would
such a move yield potentially high competitive rewards? Explain your rationale.You can alsouse a past firm or one
with which you are familiar.Respond toat least twoof y our fellow students’posts
Week 4
DQ 1
International Markets. What issues are likely toarise in a developing country when a global giant like Coca-Cola
begins operations there? What kinds of advantages does such an expansion bring tot he globalizing organization?
Support your thoughts with research.Respond toat least twoof y our fellow students’ posts.
DQ 2
Multi-business Corporations. Consider how a largediversified organization sets strategy. PepsiCo, for example,
has bev erages (Pepsi, Mountain Dew,Gatorade,Tropicana,Aquafina,Dole,
and tea and coffee through partnerships with Lipton and Starbucks)and food companies (FritoLay,Quaker,
Sabritas, Gamesa,and Latin Americas Foods). Do y ou think all the business units should have t he same strategy,or
should they be independent and set their own strategies? Explain.Respond toat least twoof y our fellow students’
posts.
Week 5
DQ 1

3. Corporate Social Responsibility.Think of companies that are concernednot only with the bottom line, but also
with being good corporatecitizens. Share examples and thereasons why you thinkthese companies practice social
responsibility. Respond toat least twoof y our fellow students’ posts.
Focus of the Final Paper
Read theStarbucks’ GlobalQuest 2006:Is the Best Yet to Come? case provided in theCourse Materials section of
y our course shell.From the perspective of an executive with the firm,prepare a ten-totwelve-page,three-year
strategicmanagement proposal toStarbuck’s managing board of directors. Your proposalmust be future-oriented
and include an economic assessment,marketing assessment plan,a financialplan,an organizationalstructure
recommendation,and supporting rationale. Use non-course materials tosupport your contentions and incorporate
pro-rata financial statements and supporting documentation. Use APA style and submit your proposaltothe
instructor by the last day of class.
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tutorial
BUS 402 WEEK 2 ASSIGNMENT STARBUCKS S.W.O.T.
ANALYSIS
Assignment Starbucks S.W.O.T. Analysis
S.W.O.T. Analysis.Watch the video, How toPerform a S.W.O.T.Analysis, andthen conduct an S.W.O.T.analysis
using theStarbucks’ GlobalQuest 2006:Is the Best Yet to Come? case provided in the Course Materials section of
y our course shell.The analysis should address the components of the organization’s environment (internalstrengths
and weaknesses, and external opportunities andthreats),alternatives toconsider,and your assessment of the quality
of the decision made by the company and/or your recommendation(s) for improvement.(NOTE: This will become
part of y our finalpaper.)Your paper must be four tofive pages in length,incorporate at least tworesources from the
Univ ersity’s Online Library collection,and be formatted according toAPA style as outlined in the approved APA style
guide
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BUS 402 WEEK 5 ASSIGNMENT FINAL CASE STUDY
AND STRATEGIC PLAN
Assignment Final Case Study and Strategic Plan
Focus of the Final Paper
Read theStarbucks’ GlobalQuest 2006:Is the Best Yet to Come? case provided in theCourse Materials section of
y our course shell.From the perspective of an executive with the firm,prepare a ten-totwelve-page,three-year
strategicmanagement proposal toStarbuck’s managing board of directors. Your proposalmust be future-oriented
and include an economic assessment,marketing assessment plan,a financialplan,an organizationalstructure
recommendation,and supporting rationale. Use non-course materials tosupport your contentions and incorporate

4. pro-rata financial statements and supporting documentation. Use APA style and submit your proposaltothe
instructor by the last day of class.
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