Is a truly special teacher is very wise and sees tomorrow in every student’s eyes

1. BUSN 412 Entire Course
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This Tutorial included All DQs, 2 Course Project, 2 Case Analysis for
Week 3 and Two Case Analysis for Week 6, Two Week 4 Brics and Mitsk
Project (Scroll down to see all included tutorials) BUSN 412 Week 1 DQ 1
Robin Hood and DQ 2 Strategic Management BUSN 412 Week 2 DQ 1
SWOT and DQ 2 Strategy and Performance BUSN 412 Week 3 DQ 1
Mission Statement and DQ 2 Clicks and Bricks BUSN 412 Week 4 DQ 1
Global Growth and DQ 2 Reverse Innovation BUSN 412 Week 5 DQ 1
Motivation and DQ 2 Jamba Juice BUSN 412 Week 6 DQ 1 Leadership
Traits and DQ 2 Ethical Questions BUSN 412 Week 7 DQ 1 Innovation
and DQ 2 Entrepreneurship BUSN 412 Week 2 In the News (Marriot)
BUSN 412 Week 3 Case Analysis (General Motors) BUSN 412 Week 3
Case Analysis (Dippin’ Dots) BUSN 412 Week 6 Case Analysis (Green
Mountain Coffee) BUSN 412 Week 6 Case Analysis (eBay) BUSN 412
Week 6 Case Analysis (Pixar) BUSN 412 Week 5 In The News (Marriott)
BUSN 412 Week 4 Brics and Mitsk Project (Mexico) BUSN 412 Week 4
Brics and Mitsk Project (Mexico) BUSN 412 Week 8 Course Project
(Marriot) BUSN 412 Week 2 In the News (Blue Bell Icecream) BUSN 412
Week 5 In The News (Blue Bell Icecream) BUSN 412 Week 8 Course
Project (Blue Bell Icecream)
==============================================

2. BUSN 412 Week 1 DQ 1 Robin Hood and DQ 2 Strategic
Management
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week 1 Robin Hood Read the Robin Hood case C1 in the textbook. (The
case begins right after Chapter 13.) How can you relate this case to
strategic management? Strategic Management Select a company in the
news and apply one or more of the strategic concepts from Chapter 1 to
the company. Be sure to state what concept and page from the
textbook you are applying. Examples could be such concepts as
romantic view of leadership versus control view (pages 5–7),
competitive advantage (page 8), four key attributes (page 9), realized
versus intended strategy (page 12), corporate governance, stakeholder
management, NGOs, and more. Next, critically evaluate the
applications proposed by your classmates.
==============================================
BUSN 412 Week 1to7 All DQs
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3. BUSN 412 Week 1 DQ 1 Robin Hood and DQ 2 Strategic Management
BUSN 412 Week 2 DQ 1 SWOT and DQ 2 Strategy and Performance
BUSN 412 Week 3 DQ 1 Mission Statement and DQ 2 Clicks and Bricks
BUSN 412 Week 4 DQ 1 Global Growth and DQ 2 Reverse Innovation
BUSN 412 Week 5 DQ 1 Motivation and DQ 2 Jamba Juice BUSN 412
Week 6 DQ 1 Leadership Traits and DQ 2 Ethical Questions BUSN 412
Week 7 DQ 1 Innovation and DQ 2 Entrepreneurship
==============================================
BUSN 412 Week 2 DQ 1 SWOT and DQ 2 Strategy and
Performance
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This Tutorial may not contains your Course Project SWOT (can be used
only for idea) and DQ 2 is perfect week 2 Course Project Selection and
SWOT Select your Course Project organization and post it here. State
why you chose it. Be sure no one has chosen the same one already by
reading prior posts so that no organization has been picked by more
than one student. Apply SWOT analysis to your Course Project
organization. Post the results here to share with the class. Then critically
evaluate the SWOT analysis of at least one other class member.
Strategy and Performance Please read Case C4, The Best-Laid Incentive
Plans Case Study. What does this tell you about strategy and

4. performance? What specific course strategic concepts relate to this case
and how would you apply them
==============================================
BUSN 412 Week 2 In the News (Blue Bell Icecream)
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n the News… This project is intended to provide current material for
class discussion and review. This material must relate to your Course
Project subject. To receive full credit for this requirement, submit the In
the News during Week 2. The project may draw on items from the
online environment—newspapers, magazines, and websites—to provide
current (i.e., within the last year) examples of course-related topics (i.e.,
Business Strategy from this week’s reading assignment). Relevance and
probable interest to the class are especially welcome. These items
should be accompanied by a one- to two-page report (using bullet
points). Be sure to use specific course concepts from this week’s
readings in Chapters 2, 3, and 4. Examples are: Competitive Intelligence
(pg. 42-44), Demographics (pg. 47–50), Porter’s 5 Forces (pg. 55–68),
Value Chain Analysis (pg. 81–93), Resource Based View (pg. 93–102),
Balanced Scorecard (pg. 107–110), Human Capital (pg. 127–136), and
Social Capital (pg. 137–144). Be sure you include the news article or a
summary, as well as the 1- to 2-page report using bullet points that fully

5. addresses the following points in this order. • The organization you
have chosen for your Course Project by name, • why and how the news
material is important and relevant to the course content using specific
course concepts from this week’s assigned reading by citing the name of
the concept and the page it is located on in the textbook, and • what
practical managerial implications the material has. Submit your
assignment to the Dropbox, located at the top of this page. For instr
==============================================
BUSN 412 Week 2 In the News (Marriot)
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n the News… This project is intended to provide current material for
class discussion and review. This material must relate to your Course
Project subject. To receive full credit for this requirement, submit the In
the News during Week 2. The project may draw on items from the
online environment—newspapers, magazines, and websites—to provide
current (i.e., within the last year) examples of course-related topics (i.e.,
Business Strategy from this week’s reading assignment). Relevance and
probable interest to the class are especially welcome. These items
should be accompanied by a one- to two-page report (using bullet
points). Be sure to use specific course concepts from this week’s
readings in Chapters 2, 3, and 4. Examples are: Competitive Intelligence

6. (pg. 42-44), Demographics (pg. 47–50), Porter’s 5 Forces (pg. 55–68),
Value Chain Analysis (pg. 81–93), Resource Based View (pg. 93–102),
Balanced Scorecard (pg. 107–110), Human Capital (pg. 127–136), and
Social Capital (pg. 137–144). Be sure you include the news article or a
summary, as well as the 1- to 2-page report using bullet points that fully
addresses the following points in this order. • The organization you
have chosen for your Course Project by name, • why and how the news
material is important and relevant to the course content using specific
course concepts from this week’s assigned reading by citing the name of
the concept and the page it is located on in the textbook, and • what
practical managerial implications the material has. Submit your
assignment to the Dropbox, located at the top of this page. For instr
==============================================
BUSN 412 Week 3 Case Analysis (DippinDots)
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Case Analysis Week 3 Outline and Grading Guide (150 points) Choose a
case from the textbook for this assignment from the following list. Case
7 – United Way Case 8 – General Motors Case 10 – McDonalds Case 12
– Yahoo Case 13 – QVC Case 17 – Reader’s Digest Case 18 – Ford Case
20 – Apple Case 21 – Southwest Case 24 – Nintendo Case 34 – Dippin’
Dots COMPANY NAME, WEBSITE, and INDUSTRY State the company

7. name, website address, and industry. BACKGROUND and HISTORY
Briefly describe the company in the case analysis. What is their primary
business, who were the officers or key players described in the case
study? If the case study company is currently in business, list the
company’s current CEO, total sales, and profit or loss for the last year
where data is available. Identify key events or phases in the company’s
history. Describe the performance of this company in the industry. Visit
the company’s website and usehttp://finance.yahoo.com and/or some
other financial search engine to find this data. (15 points) NOTE: Make
sure to use APA citations throughout the paper. The textbook should be
cited if it is the source of information. If you are not familiar with APA
citation, check out the tutorial APA Guidelines for Citing Sources at the
end of the course Syllabus. There are videos to help you with the APA
format and business research in the Week 1 Lecture. ANALYSIS VIA
PORTER’S FIVE FORCES MODEL Analyze the competitive environment by
listing the threat of new entrants, the bargaining power of buyers, the
bargaining power of suppliers, the threat of substitute products and
services, and the intensity of rivalry among competitors in the industry
(Chapter 2). Summarize your key points in a figure. (25 points)
STRATEGY USED How does this company create and sustain a
competitive advantage? What strategy from the readings was
undertaken by this company? Were they successful? Can all companies
use this strategy? How is the strategy affected by the life cycle in the
industry? Remember to reference Porter’s generic strategies identified
in Chapter 5 of the textbook, THIS IS CRITICAL. (40 points) Specific
STRATEGY(S) Choose two specific strategies from this list. – Ensuring
Coherence in Strategic Direction (pages 26–32) – Value Chain Analysis
(pages 81–93) – Resource View of Firm (pages 93–104) – Industry Life

8. Cycle Strategies (pages 187–195) – Portfolio Management (pages 214–
220) Apply them in detail to the organization. Be sure to think
strategically and show the results clearly. Use the strategy as a sub-
header for each section so it is clear what is being applied. (40 points)
==============================================
BUSN 412 Week 3 Case Analysis (General Motors)
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Case Analysis Week 3 Outline and Grading Guide (150 points) Choose a
case from the textbook for this assignment from the following list. Case
7 – United Way Case 8 – General Motors Case 10 – McDonalds Case 12
– Yahoo Case 13 – QVC Case 17 – Reader’s Digest Case 18 – Ford Case
20 – Apple Case 21 – Southwest Case 24 – Nintendo Case 34 – Dippin’
Dots COMPANY NAME, WEBSITE, and INDUSTRY State the company
name, website address, and industry. BACKGROUND and HISTORY
Briefly describe the company in the case analysis. What is their primary
business, who were the officers or key players described in the case
study? If the case study company is currently in business, list the
company’s current CEO, total sales, and profit or loss for the last year
where data is available. Identify key events or phases in the company’s
history. Describe the performance of this company in the industry. Visit
the company’s website and usehttp://finance.yahoo.com and/or some

9. other financial search engine to find this data. (15 points) NOTE: Make
sure to use APA citations throughout the paper. The textbook should be
cited if it is the source of information. If you are not familiar with APA
citation, check out the tutorial APA Guidelines for Citing Sources at the
end of the course Syllabus. There are videos to help you with the APA
format and business research in the Week 1 Lecture. ANALYSIS VIA
PORTER’S FIVE FORCES MODEL Analyze the competitive environment by
listing the threat of new entrants, the bargaining power of buyers, the
bargaining power of suppliers, the threat of substitute products and
services, and the intensity of rivalry among competitors in the industry
(Chapter 2). Summarize your key points in a figure. (25 points)
STRATEGY USED How does this company create and sustain a
competitive advantage? What strategy from the readings was
undertaken by this company? Were they successful? Can all companies
use this strategy? How is the strategy affected by the life cycle in the
industry? Remember to reference Porter’s generic strategies identified
in Chapter 5 of the textbook, THIS IS CRITICAL. (40 points) Specific
STRATEGY(S) Choose two specific strategies from this list. – Ensuring
Coherence in Strategic Direction (pages 26–32) – Value Chain Analysis
(pages 81–93) – Resource View of Firm (pages 93–104) – Industry Life
Cycle Strategies (pages 187–195) – Portfolio Management (pages 214–
220) Apply them in detail to the organization. Be sure to think
strategically and show the results clearly. Use the strategy as a sub-
header for each section so it is clear what is being applied. (40 points)
==============================================

10. BUSN 412 Week 3 DQ 1 Mission Statement and DQ 2 Clicks
and Bricks
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week 3 Mission Statement Post your Course Project organization’s
mission statement here, if you can locate it. If not, post what you think
it might be. How do you think its mission statement has focused the
organization? How hard was it to find the mission statement? What
value do you see the mission statement providing to the organization
and how might it be made better, if at all? Clicks and Bricks Select a
business that has made the transition from bricks to clicks. Why did you
choose them and how have they done so far?
==============================================
BUSN 412 Week 4 Brics and Mitsk Project (India)
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Brics and Mitsk Project Week 4 Guidelines and Grading Rubric (200
points) Objective This project introduces the Brics and Mitsk countries

11. and integrates the concepts presented in Weeks 1–4. It also provides a
common foundation for future discussions. Guidelines Prepare a
PowerPoint Presentation based upon a Brics and MitskCountry: Brazil,
Russia, India, China South Africa, Mexico, Indonesia, Turkey, and South
Korea. These countries have been identified as important emerging
countries that are significant economic powers individually, as well as
becoming the basis of an important new economic group. It is
important to develop an understanding of these countries—for the
purposes of understanding global business strategy, and the
opportunities and threats they pose. Your country choice should be
approved by your professor in Week 1. • Please develop a set of slides
that would help an organization contemplating doing business in the
country you have been assigned. • Please focus your analysis on
Porter’s Diamond of National Advantage. • Please provide images and
key facts that capture the economic conditions and culture. • Please
develop a presentation with approximately 15 slides. A successful
project will earn a maximum of 200 points demonstrating • accurate,
relevant, and timely research; and • PowerPoint slides that include good
quality content, clear and compelling, yet professional presentation
style. Milestones • Week 1: Identify country and obtain Professor’s
approval. • Weeks 2–3: Research and prepare slides. • Week 4: Submit
PowerPoint for grading and upload to the Dropbox. Grading Rubrics
Category Points % Description Research 100 50% Accurate, relevant,
and timely research. PowerPoint slides 100 50% Good content,
professional, useful, and compelling presentation. Total 200 100% A
quality presentation will meet or exceed all of the above requirements.
==============================================

12. BUSN 412 Week 4 Brics and Mitsk Project (Mexico)
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Brics and Mitsk Project Week 4 Guidelines and Grading Rubric (200
points) Objective This project introduces the Brics and Mitsk countries
and integrates the concepts presented in Weeks 1–4. It also provides a
common foundation for future discussions. Guidelines Prepare a
PowerPoint Presentation based upon a Brics and Mitsk Country: Brazil,
Russia, India, China South Africa, Mexico, Indonesia, Turkey, and South
Korea. These countries have been identified as important emerging
countries that are significant economic powers individually, as well as
becoming the basis of an important new economic group. It is
important to develop an understanding of these countries—for the
purposes of understanding global business strategy, and the
opportunities and threats they pose. Your country choice should be
approved by your professor in Week 1. • Please develop a set of slides
that would help an organization contemplating doing business in the
country you have been assigned. • Please focus your analysis on
Porter’s Diamond of National Advantage. • Please provide images and
key facts that capture the economic conditions and culture. • Please
develop a presentation with approximately 15 slides. A successful
project will earn a maximum of 200 points demonstrating • accurate,
relevant, and timely research; and • PowerPoint slides that include good
quality content, clear and compelling, yet professional presentation
style. Milestones • Week 1: Identify country and obtain Professor’s

13. approval. • Weeks 2–3: Research and prepare slides. • Week 4: Submit
PowerPoint for grading and upload to the Dropbox. Grading Rubrics
Category Points % Description Research 100 50% Accurate, relevant,
and timely research. PowerPoint slides 100 50% Good content,
professional, useful, and compelling presentation. Total 200 100% A
quality presentation will meet or exceed all of the above requirements.
==============================================
BUSN 412 Week 4 DQ 1 Global Growth and DQ 2 Reverse
Innovation
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week 4 Global Growth Select a business and describe the alternative
growth options available to the firm in the global environment. Which
would you recommend and why? Reverse Innovation Reverse
Innovation is the strategy of innovating in emerging (or developing)
markets and then selling these innovations in developed markets.
Companies are developing products in emerging countries like China
and India for global distribution. Many of these products have been re-
engineered and unnecessary functions stripped out of the product. How
will reverse innovation impact the U.S. marketplace? What specific
products and companies do you expect to see impacted by this trend?
==============================================

14. BUSN 412 Week 5 DQ 1 Motivation and DQ 2 Jamba Juice
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week 5 Motivation Please review the following link:
http://www.ted.com/talks/lang/en/dan_pink_on_motivation.html and
comment on it. In the lecture we learned that “Behavioral control is
gaining support as many organizations seek to align the entire
organization to deliver coherent, coordinated strategies.” How is
behavioral control impacted by motivational approaches such as the
one in the video? What motivational approaches are you aware of that
have been either very effective or ineffective? discussion 2 Jamba Juice
Read the Jamba Juice Case Study (C30) and comment on the case. What
did you learn from reading this case? If you have been a customer of
Jamba Juice, please share your experience and opinion of their
franchises? What do you think of using a franchise strategy to grow a
business such as Jamba Juice?
==============================================
BUSN 412 Week 5 In The News (Blue Bell Icecream)

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In the News… This project is intended to provide current material for
class discussion and review. This material must relate to your Course
Project subject. To receive full credit for this requirement, submit the In
the News during Week 5. The project may draw on items from the
online environment—newspapers, magazines, and websites—to provide
current (i.e., within the last year) examples of course-related topics (i.e.,
business strategy from this week’s reading assignment). Relevance and
probable interest to the class are especially welcome. These items
should be accompanied by a one- to two-page report (using bullet
points). Be sure to use specific course concepts from the readings in
Chapters 5, 6, 8, 9, or 10. Examples are: Competitive Advantage-Porter’s
Generic Strategies (page 162), The Experience Curve (page 165),
Industry Life Cycle Stages (pages 187–189), Turnaround Strategies
(pages 193–195), Vertical Integration (pages 210–214), Portfolio
Management and the BCG Matrix (pages 216–226), Strategic Alliances
and Joint Ventures (pages 226–228), Competitive Dynamics (pages 299–
306), Culture (pages 322–330), and Organization Structure (pages 357–
385). Be sure you include the news article or a summary, as well as the
one- to two-page report using bullet points that fully addresses the
following points in this order. • The organization you have chosen for
your Course Project by name. • Why and how the news material is
important and relevant to the course content using specific course
concepts from this week’s assigned reading by citing the name of the
concept and the page it is located on in the textbook. • What practical
managerial implications the material has. Submit your assignment to

16. the Dropbox, located at the top of this page. For instructions on how to
use the Dropbox, read these step-by-step instructions or watch this
Tutorial Dropbox Tutorial. See the Syllabus section “Due Dates for
Assignments & Exams” for due date information.
==============================================
BUSN 412 Week 5 In The News (Marriott)
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In the News… This project is intended to provide current material for
class discussion and review. This material must relate to your Course
Project subject. To receive full credit for this requirement, submit the In
the News during Week 5. The project may draw on items from the
online environment—newspapers, magazines, and websites—to provide
current (i.e., within the last year) examples of course-related topics (i.e.,
business strategy from this week’s reading assignment). Relevance and
probable interest to the class are especially welcome. These items
should be accompanied by a one- to two-page report (using bullet
points). Be sure to use specific course concepts from the readings in
Chapters 5, 6, 8, 9, or 10. Examples are: Competitive Advantage-Porter’s
Generic Strategies (page 162), The Experience Curve (page 165),
Industry Life Cycle Stages (pages 187–189), Turnaround Strategies
(pages 193–195), Vertical Integration (pages 210–214), Portfolio

17. Management and the BCG Matrix (pages 216–226), Strategic Alliances
and Joint Ventures (pages 226–228), Competitive Dynamics (pages 299–
306), Culture (pages 322–330), and Organization Structure (pages 357–
385). Be sure you include the news article or a summary, as well as the
one- to two-page report using bullet points that fully addresses the
following points in this order. • The organization you have chosen for
your Course Project by name. • Why and how the news material is
important and relevant to the course content using specific course
concepts from this week’s assigned reading by citing the name of the
concept and the page it is located on in the textbook. • What practical
managerial implications the material has. Submit your assignment to
the Dropbox, located at the top of this page. For instructions on how to
use the Dropbox, read these step-by-step instructions or watch this
Tutorial Dropbox Tutorial. See the Syllabus section “Due Dates for
Assignments & Exams” for due date information.
==============================================
BUSN 412 Week 6 Case Analysis (eBay)
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Case Analysis Week 6 Outline and Grading Guide (150 points) Choose a
case from the textbook for this assignment from the following list. Case
6 – AIG Case 9 – Heineken Case 11 – World Wrestling Entertainment

18. Case 14 – Johnson & Johnson Case 19 – Fresh Direct Case 22 – eBay
Case 23 – Matel Case 26 – Pixar Case 27 – Procter & Gamble Case 29 –
Ann Taylor Case 36 – Green Mountain Coffee COMPANY NAME,
WEBSITE, and INDUSTRY State the company name, website address,
and industry. BACKGROUND and HISTORY Briefly describe the company
in the case analysis. What is their primary business, who were the
officers or key players described in the case study? If the case study
company is currently in business, list the company’s current CEO, total
sales, and profit or loss for the last year where data is available. Identify
key events or phases in the company’s history. Describe the
performance of this company in the industry. Visit the company’s
website and usehttp://finance.yahoo.com and/or some other financial
search engine to find this data. (15 points) NOTE: Make sure to use APA
citations throughout the paper. The textbook should be cited if it is the
source of information. If you are not familiar with APA citation, check
out the tutorial APA Guidelines for Citing Sources at the end of the
course Syllabus. There are videos to help you with the APA format and
business research in the Week 1 Lecture. ANALYSIS VIA PORTER’S FIVE
FORCES MODEL Analyze the competitive environment by listing the
threat of new entrants, the bargaining power of buyers, the bargaining
power of suppliers, the threat of substitute products and services, and
the intensity of rivalry among competitors in the industry (Chapter 2).
Summarize your key points in a figure. (25 points) STRATEGY USED How
does this company create and sustain a competitive advantage? What
strategy from the readings was undertaken by this company? Were they
successful? Can all companies use this strategy? How is the strategy
affected by the life cycle in the industry? Remember to reference
Porter’s generic strategies identified in Chapter 5 of the textbook, THIS

19. IS CRITICAL. (40 points) Specific STRATEGY(S) Choose two specific
strategies from this list. Related Diversification (pages 206–214)
Achieving Competitive Advantage (pages 256–267) Entry Mode (pages
267–272) Entrepreneurial Strategy (pages 292–311) External
Governance Control (pages 340–347) Linking Strategic Rewards (pages
366–372) Creating Ambidextrous Organization Designs (pages 383–387)
Leadership (pages 392–416) Apply them in detail to the organization. Be
sure to think strategically and show the results clearly. Use the strategy
as a sub-header for each section so it is clear what is being applied. (40
points) COURSE OF ACTION RECOMMENDED If you were in a position to
advise this company, what strategy would you recommend to sustain
competitive advantage and achieve future growth? Be specific and list
the steps the company should take for successful implementation of
your course of action. (15 points) OPINION What do you think of this
case study? Describe what you believe are the lessons learned from this
case. (10 points) REFERENCES When you have completed the paper
using the above sections, insert a page break and have a separate
reference page. The references should be listed in accordance with the
APA guidelines as shown in the tutorial. (5 points) FORMAT • Use a title
page. • Font: Use Times New Roman, 12 point. • Place your name in the
upper left hand corner of the page. • Each section of your paper should
be headed by the bolded, capitalized item described above. • Indent
paragraphs. • Insert page numbers bottom right. • Paper length should
be four to six double-spaced pages not including title page, references,
or illustrations and tables. • Use APA citations throughout the paper. If
you are not familiar with APA citation, refer to tutorial, which is
contained in the last section of our course Syllabus. • Include a separate
Reference page at the end of the paper. • Please prepare reference

20. page as follows. References Dess, G., Lumpkin, G., & Eisner, A. (2012).
Strategic Management(6e). Boston: McGraw-Hill Irwin. Side Notes •
Save your paper in the following format: Your last name, initials of your
first and middle name, and the company discussed in the case study.
EXAMPLE: If your name is Edward R Jones and you are writing a case
study on Google, then the file name for your paper would
bejonesergoogle.doc. • Place the paper in the Dropbox designated by
the weekly assignment. Note that the report is worth 150 points and
points are allocated for each section as noted in the outline.
==============================================
BUSN 412 Week 6 Case Analysis (Green Mountain Coffee)
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Case Analysis Week 6 Outline and Grading Guide (150 points) Choose a
case from the textbook for this assignment from the following list. Case
6 – AIG Case 9 – Heineken Case 11 – World Wrestling Entertainment
Case 14 – Johnson & Johnson Case 19 – Fresh Direct Case 22 – eBay
Case 23 – Matel Case 26 – Pixar Case 27 – Procter & Gamble Case 29 –
Ann Taylor Case 36 – Green Mountain Coffee COMPANY NAME,
WEBSITE, and INDUSTRY State the company name, website address,
and industry. BACKGROUND and HISTORY Briefly describe the company
in the case analysis. What is their primary business, who were the

21. officers or key players described in the case study? If the case study
company is currently in business, list the company’s current CEO, total
sales, and profit or loss for the last year where data is available. Identify
key events or phases in the company’s history. Describe the
performance of this company in the industry. Visit the company’s
website and usehttp://finance.yahoo.com and/or some other financial
search engine to find this data. (15 points) NOTE: Make sure to use APA
citations throughout the paper. The textbook should be cited if it is the
source of information. If you are not familiar with APA citation, check
out the tutorial APA Guidelines for Citing Sources at the end of the
course Syllabus. There are videos to help you with the APA format and
business research in the Week 1 Lecture. ANALYSIS VIA PORTER’S FIVE
FORCES MODEL Analyze the competitive environment by listing the
threat of new entrants, the bargaining power of buyers, the bargaining
power of suppliers, the threat of substitute products and services, and
the intensity of rivalry among competitors in the industry (Chapter 2).
Summarize your key points in a figure. (25 points) STRATEGY USED How
does this company create and sustain a competitive advantage? What
strategy from the readings was undertaken by this company? Were they
successful? Can all companies use this strategy? How is the strategy
affected by the life cycle in the industry? Remember to reference
Porter’s generic strategies identified in Chapter 5 of the textbook, THIS
IS CRITICAL. (40 points) Specific STRATEGY(S) Choose two specific
strategies from this list. Related Diversification (pages 206–214)
Achieving Competitive Advantage (pages 256–267) Entry Mode (pages
267–272) Entrepreneurial Strategy (pages 292–311) External
Governance Control (pages 340–347) Linking Strategic Rewards (pages
366–372) Creating Ambidextrous Organization Designs (pages 383–387)

22. Leadership (pages 392–416) Apply them in detail to the organization. Be
sure to think strategically and show the results clearly. Use the strategy
as a sub-header for each section so it is clear what is being applied. (40
points) COURSE OF ACTION RECOMMENDED If you were in a position to
advise this company, what strategy would you recommend to sustain
competitive advantage and achieve future growth? Be specific and list
the steps the company should take for successful implementation of
your course of action. (15 points) OPINION What do you think of this
case study? Describe what you believe are the lessons learned from this
case. (10 points) REFERENCES When you have completed the paper
using the above sections, insert a page break and have a separate
reference page. The references should be listed in accordance with the
APA guidelines as shown in the tutorial. (5 points) FORMAT • Use a title
page. • Font: Use Times New Roman, 12 point. • Place your name in the
upper left hand corner of the page. • Each section of your paper should
be headed by the bolded, capitalized item described above. • Indent
paragraphs. • Insert page numbers bottom right. • Paper length should
be four to six double-spaced pages not including title page, references,
or illustrations and tables. • Use APA citations throughout the paper. If
you are not familiar with APA citation, refer to tutorial, which is
contained in the last section of our course Syllabus. • Include a separate
Reference page at the end of the paper. • Please prepare reference
page as follows. References Dess, G., Lumpkin, G., & Eisner, A. (2012).
Strategic Management(6e). Boston: McGraw-Hill Irwin. Side Notes •
Save your paper in the following format: Your last name, initials of your
first and middle name, and the company discussed in the case study.
EXAMPLE: If your name is Edward R Jones and you are writing a case
study on Google, then the file name for your paper would

23. bejonesergoogle.doc. • Place the paper in the Dropbox designated by
the weekly assignment. Note that the report is worth 150 points and
points are allocated for each section as noted in the outline.
==============================================
BUSN 412 Week 6 Case Analysis (Pixar)
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Case Analysis Week 6 Outline and Grading Guide (150 points) Choose a
case from the textbook for this assignment from the following list. Case
6 – AIG Case 9 – Heineken Case 11 – World Wrestling Entertainment
Case 14 – Johnson & Johnson Case 19 – Fresh Direct Case 22 – eBay
Case 23 – Matel Case 26 – Pixar Case 27 – Procter & Gamble Case 29 –
Ann Taylor Case 36 – Green Mountain Coffee COMPANY NAME,
WEBSITE, and INDUSTRY State the company name, website address,
and industry. BACKGROUND and HISTORY Briefly describe the company
in the case analysis. What is their primary business, who were the
officers or key players described in the case study? If the case study
company is currently in business, list the company’s current CEO, total
sales, and profit or loss for the last year where data is available. Identify
key events or phases in the company’s history. Describe the
performance of this company in the industry. Visit the company’s
website and usehttp://finance.yahoo.com and/or some other financial

24. search engine to find this data. (15 points) NOTE: Make sure to use APA
citations throughout the paper. The textbook should be cited if it is the
source of information. If you are not familiar with APA citation, check
out the tutorial APA Guidelines for Citing Sources at the end of the
course Syllabus. There are videos to help you with the APA format and
business research in the Week 1 Lecture. ANALYSIS VIA PORTER’S FIVE
FORCES MODEL Analyze the competitive environment by listing the
threat of new entrants, the bargaining power of buyers, the bargaining
power of suppliers, the threat of substitute products and services, and
the intensity of rivalry among competitors in the industry (Chapter 2).
Summarize your key points in a figure. (25 points) STRATEGY USED How
does this company create and sustain a competitive advantage? What
strategy from the readings was undertaken by this company? Were they
successful? Can all companies use this strategy? How is the strategy
affected by the life cycle in the industry? Remember to reference
Porter’s generic strategies identified in Chapter 5 of the textbook, THIS
IS CRITICAL. (40 points) Specific STRATEGY(S) Choose two specific
strategies from this list. Related Diversification (pages 206–214)
Achieving Competitive Advantage (pages 256–267) Entry Mode (pages
267–272) Entrepreneurial Strategy (pages 292–311) External
Governance Control (pages 340–347) Linking Strategic Rewards (pages
366–372) Creating Ambidextrous Organization Designs (pages 383–387)
Leadership (pages 392–416) Apply them in detail to the organization. Be
sure to think strategically and show the results clearly. Use the strategy
as a sub-header for each section so it is clear what is being applied. (40
points) COURSE OF ACTION RECOMMENDED If you were in a position to
advise this company, what strategy would you recommend to sustain
competitive advantage and achieve future growth? Be specific and list

25. the steps the company should take for successful implementation of
your course of action. (15 points) OPINION What do you think of this
case study? Describe what you believe are the lessons learned from this
case. (10 points) REFERENCES When you have completed the paper
using the above sections, insert a page break and have a separate
reference page. The references should be listed in accordance with the
APA guidelines as shown in the tutorial. (5 points) FORMAT • Use a title
page. • Font: Use Times New Roman, 12 point. • Place your name in the
upper left hand corner of the page. • Each section of your paper should
be headed by the bolded, capitalized item described above. • Indent
paragraphs. • Insert page numbers bottom right. • Paper length should
be four to six double-spaced pages not including title page, references,
or illustrations and tables. • Use APA citations throughout the paper. If
you are not familiar with APA citation, refer to tutorial, which is
contained in the last section of our course Syllabus. • Include a separate
Reference page at the end of the paper. • Please prepare reference
page as follows. References Dess, G., Lumpkin, G., & Eisner, A. (2012).
Strategic Management(6e). Boston: McGraw-Hill Irwin. Side Notes •
Save your paper in the following format: Your last name, initials of your
first and middle name, and the company discussed in the case study.
EXAMPLE: If your name is Edward R Jones and you are writing a case
study on Google, then the file name for your paper would
bejonesergoogle.doc. • Place the paper in the Dropbox designated by
the weekly assignment. Note that the report is worth 150 points and
points are allocated for each section as noted in the outline.
==============================================

26. BUSN 412 Week 6 DQ 1 Leadership Traits and DQ 2 Ethical
Questions
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week 6 Leadership Traits Name a figure in the business environment
whom you would identify as a successful leader. • What traits does the
leader possess? • What is the most important trait? Support your
argument with evidence. • Ethical Questions What unethical business
practices have you personally encountered? What steps would you take
as leader of the organization to prevent this behavior? Please read the
American International Group (AIG) and the Bonus Fiasco (Case 6) in the
textbook as we discuss this subject.
==============================================
BUSN 412 Week 7 DQ 1 Innovation and DQ 2
Entrepreneurship
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27. week 7 Innovation 1. We read in this week's reading that there are
types of innovation—product innovation, process innovation, radical
innovation, and incremental innovation. In addition, Clayton
Christenson introduced disruptive innovation and sustaining innovation.
Pick one of the innovation types and give us an example of it. 2. What is
open market innovation? 3. If an organization itself has no experience
with business analytics, how would you implement this type of
innovation within your organization? Would you place more emphasis
on recruiting and hiring people to fit the culture, managing the culture
through socialization and training, or managing the culture through a
reward system? Entrepreneurship 1. Differentiate between a focused
approach and a dispersed approach to corporate entrepreneurship. Give
examples. 2. Compare and contrast individual entrepreneurship with
corporate entrepreneurship. 3. How would you define "opportunity" in a
corporate entrepreneurship?
==============================================
BUSN 412 Week 8 Course Project (Blue Bell Icecream)
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Course Project Week 8 Use your Course Project organization selected
during Week 2 for this assignment. COMPANY NAME, WEBSITE, and
INDUSTRY State the company name, website address, and industry.

28. BACKGROUND and HISTORY Briefly describe the company in the case
analysis. What is their primary business, who were the officers or key
players described in the case study? If the case study company is
currently in business, list the company’s current CEO, total sales, and
profit or loss for the last year where data is available. Identify key
events or phases in the company’s history. Describe the performance of
this company in the industry. Visit the company’s website and use
http://finance.yahoo.com and/or some other financial search engine to
find this data. (15 points) NOTE: Make sure to use APA citations
throughout the paper. The textbook should be cited if it is the source of
information. If you are not familiar with APA citation, check out the
tutorial APA Guidelines for Citing Sources at the end of the course
Syllabus. There are videos to help you with the APA format and business
research in the Week 1 Llecture. ANALYSIS VIA PORTER’S FIVE FORCES
MODEL Analyze the competitive environment by listing the threat of
new entrants, the bargaining power of buyers, the bargaining power of
suppliers, the threat of substitute products and services, and the
intensity of rivalry among competitors in the industry (Chapter 2).
Summarize your key points in a figure. (25 points) STRATEGY USED How
does this company create and sustain a competitive advantage? What
strategy from the readings was undertaken by this company? Were they
successful? Can all companies use this strategy? How is the strategy
affected by the life cycle in the industry? Remember to reference
Porter’s generic strategies identified in Chapter 5 of the textbook, THIS
IS CRITICAL. (40 points)
==============================================

29. BUSN 412 Week 8 Course Project (Marriot)
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Course Project Week 8 Use your Course Project organization selected
during Week 2 for this assignment. COMPANY NAME, WEBSITE, and
INDUSTRY State the company name, website address, and industry.
BACKGROUND and HISTORY Briefly describe the company in the case
analysis. What is their primary business, who were the officers or key
players described in the case study? If the case study company is
currently in business, list the company’s current CEO, total sales, and
profit or loss for the last year where data is available. Identify key
events or phases in the company’s history. Describe the performance of
this company in the industry. Visit the company’s website and use
http://finance.yahoo.com and/or some other financial search engine to
find this data. (15 points) NOTE: Make sure to use APA citations
throughout the paper. The textbook should be cited if it is the source of
information. If you are not familiar with APA citation, check out the
tutorial APA Guidelines for Citing Sources at the end of the course
Syllabus. There are videos to help you with the APA format and business
research in the Week 1 Llecture. ANALYSIS VIA PORTER’S FIVE FORCES
MODEL Analyze the competitive environment by listing the threat of
new entrants, the bargaining power of buyers, the bargaining power of
suppliers, the threat of substitute products and services, and the
intensity of rivalry among competitors in the industry (Chapter 2).
Summarize your key points in a figure. (25 points) STRATEGY USED How

30. does this company create and sustain a competitive advantage? What
strategy from the readings was undertaken by this company? Were they
successful? Can all companies use this strategy? How is the strategy
affected by the life cycle in the industry? Remember to reference
Porter’s generic strategies identified in Chapter 5 of the textbook, THIS
IS CRITICAL. (40 points)
==============================================