Motivation is what drives a company or organisation to success. Motivation is must for attaining success even in personal life. Maslow proposed a model of different needs on which motivation depends. This 5 tire models or Maslow's Hierarchy has been explained . Maslow's Hierarchy of Needs is a landmark model.
2. What is Maslow’s Hierarchy of Needs?
Maslow’s Hierarchy of Needs is a five-tier representation of
human needs depending on their present conditions. All the
hierarchical levels are depicted in the form of a pyramid fulfilling
the necessities of a human being.
The pyramid is categorized into five different tiers reflecting five
stages of life. Out of the five, the first four levels from the bottom
comprises of Deficiency Needs, whereas, the uppermost level of
the pyramid highlights the Growth Needs.
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3. Deficiency Needs and Growth Needs: What Is the
Difference?
• The complete model of Maslow’s Hierarchy can be categorized into two
categories, Deficiency Needs (D-needs), and Growth/Being
Needs (B-needs).
• Deficiency needs can be further classified
into Physiological, Safety, Love/Belonging, Esteem.
• While starting from the bottom, physiological needs emerge as a
result of insufficiency of resources and are mandatory for human
survival.
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4. • Thus, insufficiency leads to motivating people to meet their
necessities and ensure survival. For instance, the longer a person
starves, the more he/she realizes the significance of food.
• Following this tradition, as the humans climb the ladder of the
pyramid, the motivation gradually decreases.
• After fulfilling all the deficiency needs, there comes the point when
the motivation begins to increase steadily. This point is known
as Growth/Being Needs (B-needs).
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5. • The primary difference between Deficiency needs and Growth
needs lies within the motivation.
• While starting from the bottom, motivation decreases as the
necessities are fulfilled until it reaches the level of Growth needs.
• Once, you reach the level of Growth needs, motivation increases
as needs are fulfilled.
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7. Five-Tier Model of Maslow’s Hierarchy
Abraham Maslow, in 1943, proposed that people sustaining in a
community needs to be motivated to fulfill their necessities.
Explaining the five levels of the pyramid, Maslow greatly
emphasized the significance of physical survival.
Following are the five levels of Maslow’s Hierarchy:
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8. 1. Physiological Needs
These include the essential elements to ensure survival — for example,
food, shelter, clothing, etc. Most of the people work with their full
capacity to secure these necessities.
Thus, the level of motivation in these people is way more than those
who have already secured these needs.
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9. 2. Safety Needs
Once, we secure physiological needs, our area of focus shifts towards
securing those amenities — safety from law and order, stability, and security
of job fall under this level of needs.
10. 3. Love and Belongingness Needs
After securing physiological and safety needs, the next level of human
needs comprises of fulfilling love and belongingness.
The establishment of relationships plays a crucial role in motivating an
individual.
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11. 4. Esteem Needs
According to Maslow, esteem/dignity plays a crucial role in every
individual’s life.
A person, after securing basic amenities and establishing an interpersonal
relationship works to secure his/her esteem in society.
Most importantly, the need for respect or reputation is very crucial in the
lives of children.
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12. 5. Self-actualization Needs
This is the most crucial stage among the five-tiers of Maslow’s Hierarchy. It falls
out of the league of deficiency needs and is classified under the category of
growth needs.
At this level, an individual encourages himself to practice his skills for self-
development and ensuring his growth in the organization. Thus, the thrive of
seeking success in an individual contributes to an increase in motivation.
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