2. Introduction
Human behaviour is motivated in order to achieve certain
needs.There must be something that makes the people
motivate to work. Maslow’s attempts to solve it with his
theory of the ‘Hierarchy of Human Needs’.
Maslow first introduced his concept of a hierarchy of
needs in his 1943 paper “A Theory of Human Motivation
and his subsequent book “ Motivation and Personality”.
4. HIERARCHY OF NEEDS
He starts with the assumption that every human being has needs, the forces that
drive him to act, and these needs can be arranged in hierarchy.
These needs are represented in a diagram in the form of pyramid.
5. Physiological Needs
These are the basic need for for sustaining human life
itself, such as food, water, shelter and sleep. Maslow took
the position that, until these needs are satisfied to the
degree necessary to maintain life, other needs will not
motivate people.
6. Safety Needs
Safety needs are the great motivators. People want to be
free of physical danger and of the fear of loosing a job,
property, food, or shelter.
7. Social Needs
Since people are social beings, they need to belong, to be
accepted by others. He prefers to live in groups. This need
describes the social need as ‘love’ needs, with the
implication of both receiving and giving love.
8. Esteem Needs
Once people begin to satisfy their need to belong, they
tend to want to be in esteem both by themselves and by
others. This kind of need produces such satisfaction as
power, prestige, status, and self-confidence.
9. Self-actualization
Maslow regard this as the highest need in his hierarchy. It
is the desire to become what one is capable of becoming-
to maximize one’s potential and t accomplish something.
10. Types of Needs
There are two types of needs
1. Deficiency needs.
2. Growth needs.
11. Deficiency Need
• Maslow believed that these needs play a major role in
motivating behaviour. physiological, security, social and
esteem needs are deficiency needs. These needs arise
due to deprivation.
12. Growth Need
Maslow termed the highest – level of the pyramid as
growth needs. It desire to grow as a person.