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Visual Storytelling with Data

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Oct. 08, 2012

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Visual Storytelling with Data

Presented by:
Tiffany Farrant-Gonzalez,
...

Humans are
Visual Creatures

Every Dataset
has a Story to Tell
78%

123

ABC

The Rise of
Data Journalism

Infographic =
Information Graphic
Data Medium
0010011010101100111

Aud...

Core Components
Have Integrity Educational
Snackable Valuable
Beautiful Timely
Entertaining ...

CASE STUDY 1: Amex OPEN

CASE STUDY 2: Samsung Smartwall

CASE STUDY 3: Eloqua s Blog Tree

CASE STUDY 4: Google Politics

Thanks for listening
Keep in touch:
@JESS3
JESS3.com

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Visual Storytelling with Data

Oct. 08, 2012

• •

Download to read offline

Running up to their big Storytelling Lab Day this October, Ogilvy London asked some of its key partners to come in and talk about the many different aspects of storytelling week-by-week in the form of a Lab Lunch. This week JESS3 presented Visual Storytelling with Data to the Ogilvy team.

Running up to their big Storytelling Lab Day this October, Ogilvy London asked some of its key partners to come in and talk about the many different aspects of storytelling week-by-week in the form of a Lab Lunch. This week JESS3 presented Visual Storytelling with Data to the Ogilvy team.

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Visual Storytelling with Data

Visual Storytelling with Data Presented by: Tiffany Farrant-Gonzalez, Information Design Director
Humans are Visual Creatures
Every Dataset has a Story to Tell 78% 123 ABC
The Rise of Data Journalism
Infographic = Information Graphic Data Medium 0010011010101100111 Audience + Purpose Organisation Narrative Visual Approach
Core Components Have Integrity Educational Snackable Valuable Beautiful Timely Entertaining Optimized
CASE STUDY 1: Amex OPEN
CASE STUDY 2: Samsung Smartwall
CASE STUDY 3: Eloqua s Blog Tree
CASE STUDY 4: Google Politics
Thanks for listening Keep in touch: @JESS3 JESS3.com