Understanding the Power of Social Media for Business
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This document defines social media as online communication channels used for community input, interaction, content sharing, and collaboration. It lists some major social media platforms like Facebook, Twitter, Google+, and Linkedin. It then discusses how businesses can benefit from social media by boosting SEO, understanding audiences, building relationships, advertising, gaining visibility, and increasing loyalty, sales, and authority. Finally, it provides some statistics on growth in internet, social media, and mobile users to illustrate the rapid growth of social networks and potential for increased marketing opportunities through social media.
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Understanding the Power of Social Media for Business
- 2. WHAT IS SOCIAL MEDIA • SOCIAL MEDIA IS THE COLLECTIVE OF ONLINE COMMUNICATION CHANNELS DEDICATED TO COMMUNITY BASED INPUT, INTERACTION, CONTENT SHARING AND COLLABORATION. SOCIAL MEDIA IS BECOMING AN INTEGRAL PART OF LIFE ONLINE AS SOCIAL WEBSITES AND SITES PROFILERATE. MOST TRADITIONAL ONLINE MEDIA INCLUDE SOCIAL COMPONENTS, SUCH AS COMMENT FIELD FOR USERS. IN BUSINESS, SOCIAL MEDIA IS USED TO MARKET PRODUCTS, PROMOTE BRANDS, CONNECT TO CURRENT CUSTOMERS AND FOSTER NEW BUSINESS.
- 3. TOP SOCIAL MEDIA TOOLS • FACEBOOK • TWITTER • GOOGLE + • WIKIPEDIA • LINKEDIN • REDDIT • PINTEREST ETC
- 4. NEED OF SOCIAL MEDIA FOR BUSINES • USING SOCIAL MEDIA FOR BUSINESS BOOSTS YOUR SITE’S SEO • SOCIAL MEDIA MARKETING HELPS YOU UNDERSTAND THE TARGET AUDIENCE • AN ACTIVE SOCIAL MEDIA PRESENCE BUILDS RELATIONSHIP WITH THE AUDIENCE. • TARGETING AND RETARGETING MADE EASY WITH THE HELP OF SOCIAL MEDIA ADS. • SOCIAL MEDIA HELPS THE BUSINESS TO GET NOTICED. • STRONG SOCIAL MEDIA PRESENCE BUILDS CUSTOMER LOYALTY. • BOOSTED UP SALES. • HELPS IN ESTABLISHING AN AUTHORITY. • ROI ON SOCIAL MEDIA ADS IS OUTSTANDING.
- 5. SOCIAL NETWORKS ARE ONE OF THE FASTEST GROWING BUSINESS • THE NUMBER OF INTERNET USERS WORLDWIDE IN 2018 IS 4.021 BILLION, UP 7 PERCENT YEAR-ON-YEAR. • THE NUMBER OF SOCIAL MEDIA USERS WORLDWIDE IN 2018 IS 3.196 BILLION, UP 13 PERCENT YEAR-ON-YEAR. • THE NUMBER OF MOBILE PHONE USERS IN 2018 IS 5.135 BILLION, UP 4 PERCENT YEAR-ON-YEAR.
- 6. SOME FACTS • WHILE COMPANIES CONTINUE TO SPEND EXTENSIVELY ON TRADITIONAL MEDIA ADVERTISING AND PR, THERE IS A NEW PLAYER WITHIN THE MARKETING MIX – SOCIAL MEDIA. • THE STATISTICS BACK THIS UP. 92% OF MARKETERS CLAIM THAT SOCIAL MEDIA MARKETING WAS IMPORTANT FOR THEIR BUSINESS, WITH 80% INDICATING THEIR EFFORTS INCREASED TRAFFIC TO THEIR WEBSITES. 97% OF MARKETERS ARE CURRENTLY PARTICIPATING IN SOCIAL MEDIA – BUT 85% OF PARTICIPANTS AREN’T SURE WHAT SOCIAL MEDIA TOOLS ARE THE BEST TO USE.
- 7. • SOCIAL NETWORKS ARE ONE OF THE FASTEST GROWING INDUSTRIES IN THE WORLD WITH A PROJECTED 25% ANNUAL GROWTH OVER THE NEXT 5 YEARS BUT THERE IS STILL CONFUSION ON HOW TO GET THE BEST RETURN FROM SOCIAL MEDIA. • THIS DEMONSTRATES A HUGE POTENTIAL FOR SOCIAL MEDIA MARKETING TO INCREASE AWARENESS, INCREASE CUSTOMER ENGAGEMENT AND EMPATHY AND ULTIMATELY, AN INCREASED OPPORTUNITY TO INCREASE SALES. BUT, THERE’S STILL A LACK OF UNDERSTANDING ON HOW TO ACHIEVE THESE RESULTS
- 8. THANK YOU