The State of Social Media
Marketing in 2012
By Hind Al-Nahedh
CEO - Socialobby.com
Knockbook Company
Agree ?
MENA online Use High-lights
• Racha Mourtada: Users aged 15 to 29 are driving force of growth of Facebook and
Twitter in o...
Social Media Impacts
Businesses
What Is Social Media
Marketing ... Anyways ?!
The process of gaining traffic or attention
through social media platforms V...
the social Universe is
expanding !
More people on more
social networks ever before
No Surprise : 18-34 yr Old Are
Very Social
Social Networks reach 82% of the
worlds Internet Population
that’s 1.2 Billion
people
Growth in every single Country
total time spent
in all regions
grew by
35+% in 2011
“Staying in Touch =
Engagement “
The “Interest Graph”
its shifting attention
away from Classic
Friends
Ongoing battle to Map
people’s Shared Passions
The Great example
of that is
The Game of Brands & Influence
• Active Social Media Users are influential Online .
• They also Tend to be influential Offline :)
• Influence is Shifting...
Social Networks are becoming
trusted advisors for Brands
striking
direct Deals
http://youtu
.be/T6n6a7
n6Umo
Companies Recognize the
Various benefits
#1 perceived
benefit is
BRAND
BUILDING
CMOs worldwide plan to increase the
Use of Social Media
Taking Social Action...in
your plan
Social media
listening is now
Widely accepted as
Important
Social Media is Shifting $ from
Digital Spend
Budgets
are
increasing
year over
year
Staff + Social ads & community platfor...
Marketing , PR & Customer care
are taking the lead
Collaboration of
teams
for integration is
very important
Mobile Social Media Use is in
the RISE!
On the Go social Media Apps is becoming very essential in Mobile
preference
Hind@Knockbook.com
Ms. Hind Al Nahedh - The State of Social Media Marketing in 2012
Ms. Hind Al Nahedh - The State of Social Media Marketing in 2012
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Ms. Hind Al Nahedh - The State of Social Media Marketing in 2012

  1. 1. The State of Social Media Marketing in 2012 By Hind Al-Nahedh CEO - Socialobby.com Knockbook Company
  2. 2. Agree ?
  3. 3. MENA online Use High-lights • Racha Mourtada: Users aged 15 to 29 are driving force of growth of Facebook and Twitter in our region - 98% on Facebook. • Typically, internet users in the Middle East spend more than two hours online every day. More than a third of respondents (38%) report spending between two and five hours online, while another 34% spend more than five hours online daily. • Social networking is the most popular online activity across the Middle East with 88% of consumers reporting they use the internet for this daily. • Middle East Digital Consumer Survey Report shows growth of e-commerce interest among users 66% look up items online reviews prior to purchase - Mainly Via Mobil device. • 88% of the Gulf states use Email heavily more like a messenger !
  4. 4. Social Media Impacts Businesses
  5. 5. What Is Social Media Marketing ... Anyways ?! The process of gaining traffic or attention through social media platforms Viral Art
  6. 6. the social Universe is expanding ! More people on more social networks ever before
  7. 7. No Surprise : 18-34 yr Old Are Very Social
  8. 8. Social Networks reach 82% of the worlds Internet Population that’s 1.2 Billion people
  9. 9. Growth in every single Country total time spent in all regions grew by 35+% in 2011
  10. 10. “Staying in Touch = Engagement “
  11. 11. The “Interest Graph” its shifting attention away from Classic Friends Ongoing battle to Map people’s Shared Passions
  12. 12. The Great example of that is
  13. 13. The Game of Brands & Influence
  14. 14. • Active Social Media Users are influential Online . • They also Tend to be influential Offline :) • Influence is Shifting from Media to Individuals. • startups are rushing to measure & rank influencers ( Celebrities )
  15. 15. Social Networks are becoming trusted advisors for Brands striking direct Deals http://youtu .be/T6n6a7 n6Umo
  16. 16. Companies Recognize the Various benefits #1 perceived benefit is BRAND BUILDING
  17. 17. CMOs worldwide plan to increase the Use of Social Media
  18. 18. Taking Social Action...in your plan Social media listening is now Widely accepted as Important
  19. 19. Social Media is Shifting $ from Digital Spend Budgets are increasing year over year Staff + Social ads & community platforms are priority!
  20. 20. Marketing , PR & Customer care are taking the lead Collaboration of teams for integration is very important
  21. 21. Mobile Social Media Use is in the RISE! On the Go social Media Apps is becoming very essential in Mobile preference
  22. 22. Hind@Knockbook.com

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