Internet Marketing Strategies Presentation to ECPA Nicole Poindexter President, Unbound Media
The Internet today may surprise you How many emails are sent each day?  A.  More than 25 per person in the world B. Less t...
The Internet today may surprise you North Americans searched more per person and in aggregate than people on any other con...
The Internet today may surprise you How many major social networking sites more than doubled in 2007?  0 2 4 Unbound Media...
The Internet today may surprise you Whose online gaming name is “attackwarf”? Unbound Media, Inc
The Internet today may surprise you What percent of consumer spending is online? What is the projected pace of growth of e...
The Internet today may surprise you What percent of your ad budget and efforts should be online? Unbound Media, Inc
Most adults have internet access at home Percent of Adult Americans with Internet Access at Home Unbound Media, Inc
Internet usage dominating time spent on other media Source:  Excerpted from  “Surveying the Digital Future” A project of C...
<ul><li>Emailing  </li></ul><ul><li>Searching  </li></ul><ul><li>eCommerce </li></ul><ul><li>Social networking  </li></ul>...
Different media provide different value for consumers Source: The Nielsen Company Unbound Media, Inc Entertainment Stimula...
<ul><li>To create content in new ways </li></ul><ul><li>To have content targeted to their individual needs or interests </...
Book retailing today Buying decision influences include author, community, co-op, but rarely the publisher brand Retailer ...
Internet marketing can address challenges Buying decision  influence s include author, community, co-op, but rarely the pu...
Online marketing tools <ul><li>Advertising and branding </li></ul><ul><li>Web retailing </li></ul><ul><li>Search  </li></u...
Online marketing tools:  advertising and branding Connect ! Publisher sponsored Author website Contests Unbound Media, Inc
Online marketing tools:  advertising and branding Influence ! Unbound Media, Inc
Online marketing tools <ul><li>Advertising and branding </li></ul><ul><li>Web retailing </li></ul><ul><li>Search  </li></u...
Online marketing tools:  web retailing Effective marketing ! Unbound Media, Inc
Online marketing tools:  web retailing Personalized Recommendations Social Recommendations Discovery! Unbound Media, Inc
Online marketing tools <ul><li>Advertising and branding </li></ul><ul><li>Web retailing </li></ul><ul><li>Search   </li></...
Online marketing tools:  search Discovery! Unbound Media, Inc
Online marketing tools:  search Google book search Paid Keyword advertising Organic Search Results Unbound Media, Inc
Online marketing tools <ul><li>Advertising and branding </li></ul><ul><li>Web retailing </li></ul><ul><li>Search  </li></u...
Online marketing tools: social networks Discovery! Connect! Influence! Unbound Media, Inc
Online marketing tools: social networks Unbound Media, Inc
Online marketing tools: social networks Unbound Media, Inc
Online marketing tools: social networks Unbound Media, Inc
Online marketing tools <ul><li>Advertising and branding </li></ul><ul><li>Web retailing </li></ul><ul><li>Search  </li></u...
<ul><li>Maintain and distribute accurate metadata </li></ul>Getting started Digitize and store your content Get to know yo...
How much of your marketing budget and efforts should be online? Unbound Media, Inc
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Nicole Poindexter

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  • I’d like to introduce myself. I am Nicole Poindexter. I am now in the early stages of starting a digital publishing business called Unbound Media, a start up company. It’s not the subject of my presentation but I’d be happy to discuss it with any of you another time. I now realize that I have a new form of self identification – Domenican Republic, ocelot, brown. I’m not as clear about what that means for the state of my soul but it probably does suggest that I tend to think about things a little bit differently. Truly I feel really honored to be here today. While I wrote this talk from the perspective of knowing, as I stand here I am moved by the opportunity to serve you and your missions with the information I have. Also given the subject of my presentation – digital marketing of books, I’d also like to reintroduce the internet to you. It may surprise you . . .
  • Nicole Poindexter

    1. 1. Internet Marketing Strategies Presentation to ECPA Nicole Poindexter President, Unbound Media
    2. 2. The Internet today may surprise you How many emails are sent each day? A. More than 25 per person in the world B. Less than 25 per person in the world Unbound Media, Inc
    3. 3. The Internet today may surprise you North Americans searched more per person and in aggregate than people on any other continent True False Unbound Media, Inc
    4. 4. The Internet today may surprise you How many major social networking sites more than doubled in 2007? 0 2 4 Unbound Media, Inc
    5. 5. The Internet today may surprise you Whose online gaming name is “attackwarf”? Unbound Media, Inc
    6. 6. The Internet today may surprise you What percent of consumer spending is online? What is the projected pace of growth of eCommerce in 2008? 20% of spending and ~2% growth with the recession 1% of spending and almost 20% growth Unbound Media, Inc
    7. 7. The Internet today may surprise you What percent of your ad budget and efforts should be online? Unbound Media, Inc
    8. 8. Most adults have internet access at home Percent of Adult Americans with Internet Access at Home Unbound Media, Inc
    9. 9. Internet usage dominating time spent on other media Source: Excerpted from “Surveying the Digital Future” A project of Center for the digital. Future—USC Annenberg School, 2007 Response to question: During any typical week, about how many hours of your leisure time, if any, do you spend with the following activities not online? 32 hours per week spent online Hours Spent in Leisure Unbound Media, Inc
    10. 10. <ul><li>Emailing </li></ul><ul><li>Searching </li></ul><ul><li>eCommerce </li></ul><ul><li>Social networking </li></ul>Most common activities online Unbound Media, Inc
    11. 11. Different media provide different value for consumers Source: The Nielsen Company Unbound Media, Inc Entertainment Stimulation Escapism To do Info Sleep Smarter Laugh Pass time Relax Book Internet Magazine Music / Radio News-paper TV /DVD / FIlm
    12. 12. <ul><li>To create content in new ways </li></ul><ul><li>To have content targeted to their individual needs or interests </li></ul><ul><li>To create community around content </li></ul><ul><li>To participate in multimedia experiences </li></ul>The new media customer has new demands for content Unbound Media, Inc
    13. 13. Book retailing today Buying decision influences include author, community, co-op, but rarely the publisher brand Retailer disconnects publisher from customer Effective marketing difficult on tight budgets Backlist (and frontlist) titles are difficult to discover on crowded shelves Unbound Media, Inc
    14. 14. Internet marketing can address challenges Buying decision influence s include author, community, co-op, but rarely the publisher brand Retailer dis connect s publisher from customer Effective marketing difficult on tight budgets Backlist (and frontlist) titles are difficult to discovery on crowded shelves influence connect effective marketing discovery Unbound Media, Inc
    15. 15. Online marketing tools <ul><li>Advertising and branding </li></ul><ul><li>Web retailing </li></ul><ul><li>Search </li></ul><ul><li>Social networking </li></ul>Unbound Media, Inc
    16. 16. Online marketing tools: advertising and branding Connect ! Publisher sponsored Author website Contests Unbound Media, Inc
    17. 17. Online marketing tools: advertising and branding Influence ! Unbound Media, Inc
    18. 18. Online marketing tools <ul><li>Advertising and branding </li></ul><ul><li>Web retailing </li></ul><ul><li>Search </li></ul><ul><li>Social networking </li></ul>Unbound Media, Inc
    19. 19. Online marketing tools: web retailing Effective marketing ! Unbound Media, Inc
    20. 20. Online marketing tools: web retailing Personalized Recommendations Social Recommendations Discovery! Unbound Media, Inc
    21. 21. Online marketing tools <ul><li>Advertising and branding </li></ul><ul><li>Web retailing </li></ul><ul><li>Search </li></ul><ul><li>Social networking </li></ul>Unbound Media, Inc
    22. 22. Online marketing tools: search Discovery! Unbound Media, Inc
    23. 23. Online marketing tools: search Google book search Paid Keyword advertising Organic Search Results Unbound Media, Inc
    24. 24. Online marketing tools <ul><li>Advertising and branding </li></ul><ul><li>Web retailing </li></ul><ul><li>Search </li></ul><ul><li>Social networking </li></ul>Unbound Media, Inc
    25. 25. Online marketing tools: social networks Discovery! Connect! Influence! Unbound Media, Inc
    26. 26. Online marketing tools: social networks Unbound Media, Inc
    27. 27. Online marketing tools: social networks Unbound Media, Inc
    28. 28. Online marketing tools: social networks Unbound Media, Inc
    29. 29. Online marketing tools <ul><li>Advertising and branding </li></ul><ul><li>Web retailing </li></ul><ul><li>Search </li></ul><ul><li>Social networking </li></ul>Unbound Media, Inc
    30. 30. <ul><li>Maintain and distribute accurate metadata </li></ul>Getting started Digitize and store your content Get to know your (online) customer Retain your sense of adventure and experiment! Unbound Media, Inc
    31. 31. How much of your marketing budget and efforts should be online? Unbound Media, Inc

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