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Let’s Start The Conversation - March 24, 2009


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Presentation to CEO's of successful companies about the use of internet marketing in the their business. It covers social networks, social media and tips for using them properly. This presentation was put together as a last minute substitute for the original speaker, Gene McCubbin, the CEO of http:/

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Let’s Start The Conversation - March 24, 2009

  1. 1. Let’s Start the Conversation Houston Texas March 24 th 2009
  2. 2. Personal Introduction Marc Nathan [email_address] All Online Social Networks ‘ marc1919’ BULLDOG FINANCIAL
  3. 3. Houston Technology Center HTC enables and accelerates the growth of emerging technology companies for the purpose of creating jobs and promoting economic development in the Greater Houston Area 501 (C) 3 Non-profit, opened in 1999 C5TALYST Acceleration Program Coaching | Connections | Capital | Customers | Community
  4. 4. Web Strategy Internet Marketing Strategy Social Media Strategy
  5. 5. <ul><li>Online Marketing is the art of converting Browsers into Buyers </li></ul>
  6. 7. Customers vs. Community
  7. 8. Who is the Audience?
  8. 9. Traditional vs. New
  9. 10. Baby Boomers <ul><li>78 million Americans born between 1946 and 1964 spend an estimated $2.3 trillion each year on consumer goods and services. </li></ul><ul><li>95 percent watch TV, with 77 percent of their viewing occurring between 7:30 pm and 11 pm. </li></ul><ul><li>Two-thirds subscribe to cable TV and are most likely to watch Discovery Channel, A&E, the Food Network, ESPN and Fox News. </li></ul><ul><li>They don’t like reality shows. </li></ul><ul><li>76 percent listen to the radio - more than any other demographic. </li></ul><ul><li>49 percent listen to the radio during morning-drive time. </li></ul><ul><li>Radio programming preference varies, from oldies to country to talk formats. </li></ul><ul><li>6 percent subscribe to satellite radio. </li></ul><ul><li>57 percent read their local daily newspaper regularly. </li></ul><ul><li>68 percent read their weekly community paper. </li></ul><ul><li>87 percent surf the internet, spending an average of 123 minutes online daily. </li></ul><ul><li>93 percent regularly or occasionally use the internet to research products before they buy them. </li></ul><ul><li>46 percent say online searches are triggered by traditional advertising or an article they’ve read; 45 percent are prompted by television or other broadcast media. </li></ul>
  10. 11. Traditional Marketing <ul><li>Message | Encode | Transmit | Decode </li></ul>One-to-Many
  11. 12. Gen Y <ul><li>Who is Gen Y? 71 million children of baby boomers </li></ul><ul><li>Born from 1977 to 1994 (ages 8 to 25) </li></ul><ul><li>Roughly 26% of population </li></ul><ul><li>Spending power exceeds $200 billion </li></ul><ul><li>Influences another $300 billion to $400 billion in spending </li></ul><ul><li>Spends an average $30 per mall visit </li></ul><ul><li>First generation to grow up online </li></ul><ul><li>Most ethnically diverse generation ever </li></ul><ul><li>Turned off by branding and hard sell </li></ul><ul><li>Sources: American Demographics, U.S. Census Bureau, USA TODAY research </li></ul>
  12. 13. Internet Age Marketing <ul><li>Message | Encode | Transmit | Decode </li></ul>Feedback
  13. 14. Traditional Social Media
  14. 15. Warning: Plug Alert
  15. 16. Over 1,000 active SEO/SEM clients. Largest search marketing agency specializing in small to medium-sized businesses (SMBs). 2007 Inc. 5000 & 2008 Inc. 500 winner. Ernst & Young – Regional Finalist Entrepreneur of the Year. PricewaterhouseCoopers & Entrepreneur Magazine, Deloitte, and many more.
  16. 17. Search Engine Marketing <ul><li>SEM , is a form of Internet marketing that seeks to promote websites by increasing their visibility in search engine result pages (SERPs). </li></ul><ul><li>search engine optimization (or SEO), paid placement, contextual advertising, and paid inclusion. </li></ul><ul><li>Take Away: </li></ul><ul><li>You Get What You Pay For </li></ul>
  17. 18. Search Engine Optimization <ul><li>Search engine optimization (SEO) is the process of improving the volume and quality of traffic to a web site from search engines via &quot;natural&quot; (&quot;organic&quot; or &quot;algorithmic&quot;) search results. </li></ul><ul><li>Take Away: </li></ul><ul><li>Play by the Rules and be Richly Rewarded </li></ul>
  18. 19. Social Network Adoption
  19. 21. Social Media has two core metrics
  20. 22. influence
  21. 23. engagement
  22. 25. Important Social Networks Business Monkey Business Personal Can be too personal
  23. 26. Organic Social Network JULIA LIAT NATHAN Born Sunday, March 22 nd 2009
  24. 27. Do’s and Don’ts <ul><li>Social Media Experts Aren’t </li></ul><ul><li>Don’t Fake It </li></ul><ul><li>Front page of the Newspaper (or it’s blog) </li></ul><ul><li>Sharing Vacation Photos </li></ul><ul><li>Google is the world’s permanent record </li></ul><ul><li>Friends Vs. Fans </li></ul><ul><li>All in or don’t play </li></ul>
  25. 28. Thanks for your time <ul><li>Q </li></ul>& A Marc Nathan [email_address] Social Networks: marc1919