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Target Audience Research
Conclusion
• We found out that
  boys and males prefer
  to watch horror films.
  We had predicted that
  this would be the
  answer to this
  question.
• Boys from the age
  group of 10-19 and
  men from the age

                           &
  group of 30-39 prefer
  to watch horror films,
  we found this through
  our questionnaire.
• Through our research
  we found out the sub
  genre for horror that
  our target audience
  prefers to watch is
  comedy. The sub
  genre that is preferred
  to be watched is
  zombie horror.
• Advertising the film
  through trailers is the
  most effective way to
  target the audience.
  Our audience said
  they would watch it if
  they were
  recommended by
  friends.
• We gathered
  information about our
  target audience
  through personal taste
  and preference. Such
  as what they wan ted
  to see in a horror film
  and why they watched
  horror films.
• Violence is preferred
  to be seen at the
  beginning the film,
  then for the scene to
  be set. We found that
  a murder is what most
  people wanted to see.
• We found out that
  our target audience
  are normally
  influenced by friends,
  to watch horror
  movies. Even if they
  watch them alone,
  they have been
  influenced.
• Through our research
  we found out that the
  most commonly
  popular horror film is
  Shaun Of The Dead.
  This is closely
  followed by the Saw
  and Scream sequels.
• Using our
  questionnaires we
  found out that our
  target audience prefer
  to watch horror films
  at night and in groups
  of people rather than
  alone.
• Our target audience
  prefer to watch one off
  films rather than
  sequel films. For
  example the film
  Prom Night is a one
  off, whilst the films
  Saw are sequel films.

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Target audience research

  • 2. • We found out that boys and males prefer to watch horror films. We had predicted that this would be the answer to this question.
  • 3. • Boys from the age group of 10-19 and men from the age & group of 30-39 prefer to watch horror films, we found this through our questionnaire.
  • 4. • Through our research we found out the sub genre for horror that our target audience prefers to watch is comedy. The sub genre that is preferred to be watched is zombie horror.
  • 5. • Advertising the film through trailers is the most effective way to target the audience. Our audience said they would watch it if they were recommended by friends.
  • 6. • We gathered information about our target audience through personal taste and preference. Such as what they wan ted to see in a horror film and why they watched horror films.
  • 7. • Violence is preferred to be seen at the beginning the film, then for the scene to be set. We found that a murder is what most people wanted to see.
  • 8. • We found out that our target audience are normally influenced by friends, to watch horror movies. Even if they watch them alone, they have been influenced.
  • 9. • Through our research we found out that the most commonly popular horror film is Shaun Of The Dead. This is closely followed by the Saw and Scream sequels.
  • 10. • Using our questionnaires we found out that our target audience prefer to watch horror films at night and in groups of people rather than alone.
  • 11. • Our target audience prefer to watch one off films rather than sequel films. For example the film Prom Night is a one off, whilst the films Saw are sequel films.