This video of Paul McCartney's "Ever Present Past" demonstrates several common music video features: Paul stands alone as a singer-songwriter, there are some direct visual connections to the lyrics, the movements are synchronized to the music, there are close-ups of Paul to showcase him as a solo artist, and females periodically appear throughout but there is no overt voyeurism. However, the video does not contain clear intertextual references to other works.

1. Ever Present Past
Paul McCartney-

2. http://www.youtube.com/watch?v=
GCMAV5BEKxk

3. First Feature
• Music videos demonstrate genre
characteristics. For example boy/girl
bands have a routine.
Singer/songwriters are either on
stage by themselves or are
accompanied by a guitar.
• This video matches the feature that
Andrew Goodwin noticed, the singer
is standing alone on screen. In this
clip, Paul is standing by himself this
is common of singer songwriters.

4. Second Feature
• There is a relationship between the
lyrics and visuals. These are either
illustrative, amplifying or
contradicting.
• At 38 seconds in he sings the line… “I
have to much on my mind”, then in
the video he points to his mind. This
helps the audience to relate to what
he is saying.
• There are not many direct
relationship between lyrics and
visuals, but there are some.

5. Third Feature
• There is a relationship between the
music and visuals. These are either
illustrative, amplifying or
contradicting.
• In this video, the moves of Paul
and the backing dancers are in
time with the music. This is called
on beat editing.
• Every time there are women in the
background there is a strong
relationship as they are always in
time with the song. (1:05)

6. Fourth Feature
• There are demand of the record
label will include the need for
lots of close ups of the artist
and the artist may develop
motifs which recur across their
work.
• At the beginning of each verse
he is on his own, this makes
sure that the audience are not
just looking at the backing
dancers but are getting to
understand Paul McCartney as
a solo artist.

7. Fifth Feature
• There is frequent reference to
the notion of looking and
particularly voyeuristic
treatment of the female body.
• In this video Paul McCartney is
shown looking around, like he
is lost. This started from the
very beginning.
• There is not so much a
voyeuristic treatment, but there
are plenty of females that are
seen throughout the video.

8. • Like the Kelly Clarkson
Sixth Feature video there is some
reference to what is
• There are often intertextual known as a flash mob.
reference to films, TV These are seen regularly
throughout the music
programmes and other video.
music videos.
• There is not much that tells
us about referencing to
other videos, TV or movies.
If there was a more clear
representation it would be
easier to identify and
relationships or references.