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BRAND AUDIT  OF RAYMONDS Presented By: Group-10 Soumita Patra(67) Vijayalaxmi Meher(69) R.Upasana(71) Diptakshya Banerjee(76) Poonam Mishra(79)
INTRODUCTION ,[object Object],[object Object],[object Object],[object Object],[object Object]
BRAND KNOWLEDGE Bonding:-  :-  As the rational and emotional  needs of the consumers where meet by Raymonds. We can see that bonding of the people with Raymonds is most i.,e. 60% which is quite good for the brand. Advantage :- The Raymonds with its emotional and rational attachment with its consumers have an advantage over its competitors Performance :- The highest market share in the Mens Suitings industry shows the promised value is being delivered to the consumers resulting their priority over other suitings towards Raymonds Relevance : -  Raymonds is delivering value to almost all needs of its consumers through  variety of offerings like Suitings, shirtings, Trousers, Socks,Ties, Belts,Frame styles etc. within an affordable  and premium price range Presence   - Raymonds has a wide presence in the market through its active familiarity , based on past trial, keeping its brand promise.
BRAND   AWARENESS To know the brand recall extent of  Raymonds, we put a question and found that  60% could recall  Raymonds while  7 % could recall Van Heusen & 23% recalled other brands (Siya ram, Digjam, Mayur Suitings etc.)
BRAND RECOGNITION ,[object Object]
  BRAND EQUITY ,[object Object],[object Object]
DOLLAR METRIC:
FINDINGS :  The obvious result  which came out is that the  respondents are willing to pay more for  RAYMONDS and the second on preference line of choice is  VAN HEUSEN . RAYMONDS 1200+1000-700-900 600 GRASIM 400+700-1000-1150 -1050 VAN HEUSEN 1150+900-1200-400 450
BRAND IDENTITY ,[object Object]
BRAND EXTENSION ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
BRAND VALUATION ,[object Object],[object Object],[object Object],Selling Price/Unit UNITS VALUATION 15000.00 718667 Rs.10,78,00,00,000 7000.00 718667 Rs.5,03,06,66,667
BRAND VALUATION STRENGTH AREAS  RAYMONDS GRASIM VAN HEUSEN LEADERSHIP(.25)  0.21 0.15 0.2 STABILITY(.15)  0.12 0.09 0.1 MARKET(.10)  0.06 0.05 0.05 INTERNATIONALITY(.25)  0.22 0.12 0.24 TREND(.10)  0.08 0.05 0.07 SUPPORT(.10)  0.07 0.04 0.04 PROTECTION(.05)  0.04 0.02 0.03 OVER ALL SCORE  .82/1  .52/1  .73/1
BRAND SWITHCHING
CONCLUSION ,[object Object],[object Object],[object Object]
Some recent initiatives
 

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Raymond Brand Audit Reveals Strong Identity & High Customer Loyalty

  • 1. BRAND AUDIT OF RAYMONDS Presented By: Group-10 Soumita Patra(67) Vijayalaxmi Meher(69) R.Upasana(71) Diptakshya Banerjee(76) Poonam Mishra(79)
  • 2.
  • 3. BRAND KNOWLEDGE Bonding:- :- As the rational and emotional needs of the consumers where meet by Raymonds. We can see that bonding of the people with Raymonds is most i.,e. 60% which is quite good for the brand. Advantage :- The Raymonds with its emotional and rational attachment with its consumers have an advantage over its competitors Performance :- The highest market share in the Mens Suitings industry shows the promised value is being delivered to the consumers resulting their priority over other suitings towards Raymonds Relevance : - Raymonds is delivering value to almost all needs of its consumers through variety of offerings like Suitings, shirtings, Trousers, Socks,Ties, Belts,Frame styles etc. within an affordable and premium price range Presence - Raymonds has a wide presence in the market through its active familiarity , based on past trial, keeping its brand promise.
  • 4. BRAND AWARENESS To know the brand recall extent of Raymonds, we put a question and found that 60% could recall Raymonds while 7 % could recall Van Heusen & 23% recalled other brands (Siya ram, Digjam, Mayur Suitings etc.)
  • 5.
  • 6.
  • 8. FINDINGS : The obvious result which came out is that the respondents are willing to pay more for RAYMONDS and the second on preference line of choice is VAN HEUSEN . RAYMONDS 1200+1000-700-900 600 GRASIM 400+700-1000-1150 -1050 VAN HEUSEN 1150+900-1200-400 450
  • 9.
  • 10.
  • 11.
  • 12. BRAND VALUATION STRENGTH AREAS RAYMONDS GRASIM VAN HEUSEN LEADERSHIP(.25) 0.21 0.15 0.2 STABILITY(.15) 0.12 0.09 0.1 MARKET(.10) 0.06 0.05 0.05 INTERNATIONALITY(.25) 0.22 0.12 0.24 TREND(.10) 0.08 0.05 0.07 SUPPORT(.10) 0.07 0.04 0.04 PROTECTION(.05) 0.04 0.02 0.03 OVER ALL SCORE .82/1 .52/1 .73/1
  • 14.
  • 16.