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1. OIKOS COMMERCE
Topic:-
rebranding

3. REBRAND INTO….

6. REASON BEHIND REBRANDING THE
RAYMOND ?
We are rebranding the brand because we adding new variety of
premium suits of different styles and new segment of premium
casual cloathing and accessories.
Not only that but new look to our brand

7. ABOUT US
•ROYAL CHARKHA is a royal clothing brand
. It is largest integrated manufacturer of
fabric in the world based in Ahmedabad ,
Gujarat.
•It has over 70% market share in suiting in
India. It is also India's biggest woolen
fabric maker.

8. OURPRODUCTS
FORMAL SHIRTS FABRICS DENIMS SUITS

9. WHAT IS ROYAL CHARKHA BRAND
FAMOUS FOR?
ROYAL CHARKHA WAS INCORPORATED IN
2010 AND IS A LEADING INDIAN TEXTILE
MAJOR. THE COMPANY IS PART OF ROYAL
CHARKHA GROUP. ROYAL CHARKHA WAS THE
FIRST IN 1990 TO INTRODUCE A POLYWOOL
BLEND IN INDIA TO CREATING THE WORLD'S
FINEST SUITING FABRIC.

10. WHAT IS THE MISSION OF ROYAL CHARKHA
OUR MISSION IS TO PROVIDE MADE IN INDIA
PREMIUM QUALITY PRODUCT ALL OVER THE
WORLD

11. MARKETINGSTRATEGYOFROYALCHARKHAANALYZESTHEBRANDWITHTHE
MARKETINGMIXFRAMEWORKWHICHCOVERSTHE4PS(PRODUCT,PRICE,
PLACE,PROMOTION)

12. WHOISROYALCHARKHATARGETCUSTOMER?
THE COMPANY IS A MAJOR SUPPLIER OF COMPLETED
GARMENTS AND FABRICS TO THE TEXTILE INDUSTRY IN
NEARLY FIFTY COUNTRIES IN JAPAN, MIDDLE- EAST,
EUROPE AND NORTH AMERICA. (C) THE PRICE IN THE
MIX: ROYAL CHARKHA CATERS TO UPPER AND UPPER-
MIDDLE CLASS SECTION OF URBAN SOCIETY AS ITS
TARGET CUSTOMERS.

13. THANK YOU….