Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
A PROJECT REPORT
ON
GUATAM SINGHANIA
Chairman and Managing Director
The Raymond Group
MR. GAUTAM SINGHANIA
(CHAI (CEO,CHAIRMAN AND MANAGING DIRECTOR)
• In 1986, Gautam joined his family’s “JK Group of
compani...
Levels of management
TOP
MIDDLE
BOTTOM
MANAGEMENT TEAM
CEO
DIRECTORS
PRESIDENT
GAUTAM HARI SINGANIA
Akshay Chudasama
Boman Irani
I D Agarwal
Nabankur Gupta
Shail...
Company Profile
Name Raymond
Industry Textiles, Engineering and Aviation
Founded 1925 ( 89 years ago)
Headquarter Mumbai, ...
RAYMOND GROUP
INTRODUCTION
• It was Incorporated in 1925.
• It is one of India's largest branded fabric and fashion retail...
WELL KNOWN BRANDS
Formal wear brand
Stylish, fabric, formal,clothing,cosmetics
and grooming
Casual wear brands
Casual life...
Raymond Group Companies
1) Raymond Ltd.
Raymond Ltd. Is among the largest integrated manufactures of worsted
fabrics in th...
Continued…
4) EverBlue Apparel Ltd.
A state of the art denim garmenting facility.
5) Celebration Apparel Ltd.
A facility s...
Joint Ventures
• Raymond UCO Denim Pvt. Ltd.
• Raymond Zambaiti Pvt. Ltd.
.
• J.K. Ansell Ltd.
• J.K. Talabot Ltd.
J.K. Helene Curtis Ltd.
• J.K. Helene Curtis Ltd is a part of the Raymond group – A brand
synonymous with Quality, Trust, ...
OUR VALUES
We at J.K. Helene Curtis Limited believe that every member
of the family is entitled to experience products of ...
Awards and Listings
JKHC Wins 3 Packaging Awards
1.Raymond Identity Perfume Spray 150ml: Consumer Package
2.Raymond Aviato...
http://www.parkavenuegrooming.com/index.html
PARK AVENUE is one of the biggest brands in the world of
Apparels, Cosmetics ...
Sl No Product Name Quantity Price (Rs.)
1 Beer Shampoo 200 ml 160
2 After Shave
lotion
50 ml 135
3 Silver Face Wash Dry 50...
Rajinigandha 105
Sandal 105
5 Soap For Men Double Deo 125 g 40
Good Morning 125 g 40
Normal 125 g 40
Cool Blue 125 g 40
6 ...
8 Men Talc Double Deo 300 g 100
Classic Talc 300 g 100
9 Perfume Spary Entice 50 g 126
Elevate 50 g 126
10 Body
Deodrants
...
TRANQUIL 150 ml 180
COOL BLUE 150 ml 180
STROM
IQ
150 ml
150ML
180
180
11 Signature Range
Deo’s
Jazz 150 ml 216
ZING 150 m...
PARK AVENUE DEO’S TAGLINE
1. Storm (Tagline: energetic, suave, cool, the star’s fragrance)
2. Horizon (Tagline: airy, ocea...
Marketing Mix
Product:
Hail to Freshness Deodorant section of PARK AVENUE (PA) range. Although new but
has the potential t...
Major deodorant brands in the Indian Market
• HUL - Dove, Axe, Sure, Lux
• Cavinkare - Spinz
• Mcnroe - Wildstone, Secret ...
Age groups Segment Trends Brands Targeting
the Segemnt
1 14-17 yrs
• Influenced by parents
• Curious & explorative
• No Lo...
COMPETITIVE ANALYSIS
Market Leader
FOGG
Market Challanger
PARK AVENUE
Market Follower
AXE,SETWET,ZATAK,
NEVIA,CINTHOL
Mark...
Park avenue project report
Park avenue project report
Park avenue project report
Upcoming SlideShare
Loading in …5
×

Park avenue project report

8,145 views

Published on

  • .DOWNLOAD THIS BOOKS INTO AVAILABLE FORMAT ......................................................................................................................... ......................................................................................................................... .DOWNLOAD PDF EBOOK here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... .DOWNLOAD EPUB Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... .DOWNLOAD doc Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... .DOWNLOAD PDF EBOOK here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... .DOWNLOAD EPUB Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... .DOWNLOAD doc Ebook here { https://tinyurl.com/y8nn3gmc } ......................................................................................................................... ......................................................................................................................... ......................................................................................................................... .............. Browse by Genre Available eBooks ......................................................................................................................... Art, Biography, Business, Chick Lit, Children's, Christian, Classics, Comics, Contemporary, Cookbooks, Crime, Ebooks, Fantasy, Fiction, Graphic Novels, Historical Fiction, History, Horror, Humor And Comedy, Manga, Memoir, Music, Mystery, Non Fiction, Paranormal, Philosophy, Poetry, Psychology, Religion, Romance, Science, Science Fiction, Self Help, Suspense, Spirituality, Sports, Thriller, Travel, Young Adult,
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here

Park avenue project report

  1. 1. A PROJECT REPORT ON
  2. 2. GUATAM SINGHANIA Chairman and Managing Director The Raymond Group
  3. 3. MR. GAUTAM SINGHANIA (CHAI (CEO,CHAIRMAN AND MANAGING DIRECTOR) • In 1986, Gautam joined his family’s “JK Group of companies” . • Director in 1990 to the chairman of Raymond Group in 2000. • He perfectly epitomizes his company’s tagline “The complete man”, as he is one of the iconic Indian entrepreneurs
  4. 4. Levels of management TOP MIDDLE BOTTOM
  5. 5. MANAGEMENT TEAM CEO DIRECTORS PRESIDENT GAUTAM HARI SINGANIA Akshay Chudasama Boman Irani I D Agarwal Nabankur Gupta Shailesh V Haribhakti Aniruddha Deshmukh Harshal Jayavant S L Pokharna Rakesh Pandey Robert Lobo K A Narayan
  6. 6. Company Profile Name Raymond Industry Textiles, Engineering and Aviation Founded 1925 ( 89 years ago) Headquarter Mumbai, India Key people Gautam Singhania Products fabrics, garments, designer wear, denim, cosmetics , engineering files & tools, and air charter services Revenue 14.06 billion (US$240 million) (2013)
  7. 7. RAYMOND GROUP INTRODUCTION • It was Incorporated in 1925. • It is one of India's largest branded fabric and fashion retailers. • Raymond Group is one of the leading, integrated producers of suiting fabric in the world, with a capacity of producing 31 million meters of wool & wool-blended fabrics. • The Group owns apparel brands like Raymond, Raymond Premium Apparel, Park Avenue, Park Avenue Woman, ColorPlus & Parx.
  8. 8. WELL KNOWN BRANDS Formal wear brand Stylish, fabric, formal,clothing,cosmetics and grooming Casual wear brands Casual lifestyle brand Fabric brand Brand for ties, handkerchiefs and socks
  9. 9. Raymond Group Companies 1) Raymond Ltd. Raymond Ltd. Is among the largest integrated manufactures of worsted fabrics in the world. 2) Raymond Apparel Ltd. Raymond Apparel Ltd. Has in its folio some of the most highly regarded apparel brands in India-Raymond Premium Apparel, Park Avenue, Parx and Notting Hill. 3) ColorPlus Fashion Ltd. Colorplus is among the largest smart casual brands in the premium category. The company was acquired by Raymond on the growing demand for a high end, casual wear brand in the country for men and Women.
  10. 10. Continued… 4) EverBlue Apparel Ltd. A state of the art denim garmenting facility. 5) Celebration Apparel Ltd. A facility set-up for the manufacture of formal shirts. 6) Raymond Zambaiti Ltd. A greenfield facility manufacturing high value cotton shirting. 7) J.K. Helene Curtis Ltd. A leading player in the grooming, accessories and toiletries category. 8) J.K. Investo Trade (India) Ltd. JKIT is an investment company registered with RBI as Non-Banking Financial Company.
  11. 11. Joint Ventures • Raymond UCO Denim Pvt. Ltd. • Raymond Zambaiti Pvt. Ltd. . • J.K. Ansell Ltd. • J.K. Talabot Ltd.
  12. 12. J.K. Helene Curtis Ltd. • J.K. Helene Curtis Ltd is a part of the Raymond group – A brand synonymous with Quality, Trust, Excellence and Leadership.It has been in the personal grooming and toiletries business since 1964. OUR AIM • “We as a family aim to provide CONSUMER SURPLUS within ARM’S LENGTH OF DESIRE”. VISION • “We aim to be a team of Passionate Leaders with Winning Mindsets, to create Consumer Surplus and Delight through continuous Innovation in order to deliver Physically Beautiful and Emotionally Compelling ‘Personal and Home Care Products’ which are BEST IN CLASS”
  13. 13. OUR VALUES We at J.K. Helene Curtis Limited believe that every member of the family is entitled to experience products of the highest quality standards at extremely affordable prices. This commitment to ensuring CONSUMER DELIGHT has prompted us to explore in the near future more traditional markets and categories that directly impact the lives of our consumers. Our dedication to lowering the entry barrier into QUALITY AND LIFESTYLE PRODUCTS making them more affordable, while maintaining highest quality standards is further reinforced through our new Brand Launches
  14. 14. Awards and Listings JKHC Wins 3 Packaging Awards 1.Raymond Identity Perfume Spray 150ml: Consumer Package 2.Raymond Aviator Perfume Spray 150ml: Consumer Package 3.Park Avenue Good Morning Freshness Deo Talc 100g: Consumer package These packages also entered the AsiaStar award category & Raymond Identity Perfume Spray & Raymond Aviator Perfume Spray won the award. Park Avenue in Economic Times Brand Equity Most Trusted Brands Survey The consumer's growing trust in Park Avenue is reflected in the fact that the brand has entered the Economic Times Brand Equity Most Trusted Brands Survey. Park Avenue features in the top 50 Personal Care brands and this is a significant achievement for the brand
  15. 15. http://www.parkavenuegrooming.com/index.html PARK AVENUE is one of the biggest brands in the world of Apparels, Cosmetics & Toiletries and is one of the ventures of the J.K. Helene Curtis Limited. Till date it has been generally successful with all the products and ranges offered.
  16. 16. Sl No Product Name Quantity Price (Rs.) 1 Beer Shampoo 200 ml 160 2 After Shave lotion 50 ml 135 3 Silver Face Wash Dry 50 ml 67 Oily 50 ml 67 Normal 50 ml 67 4 Room Freshener Jasmine 95 Lavender 105 PRODUCTS FROM PARK AVENUE
  17. 17. Rajinigandha 105 Sandal 105 5 Soap For Men Double Deo 125 g 40 Good Morning 125 g 40 Normal 125 g 40 Cool Blue 125 g 40 6 After Shave Normal 50 ml 105 Mercury 50 ml 105 Ace 50 ml 105 7 Hair Styling Gel Chrome Styling Gel 100 g 95 Neon Styling gel 100 g 95 Glacier Styling gel 100 g 95
  18. 18. 8 Men Talc Double Deo 300 g 100 Classic Talc 300 g 100 9 Perfume Spary Entice 50 g 126 Elevate 50 g 126 10 Body Deodrants Classic Range ALPHA 150 ml 180 BELIEVE 150 ml 180 DELVE 150 ml 180 GOOD MORNING 150 ml 180 TERRA 150 ml 180
  19. 19. TRANQUIL 150 ml 180 COOL BLUE 150 ml 180 STROM IQ 150 ml 150ML 180 180 11 Signature Range Deo’s Jazz 150 ml 216 ZING 150 ml 210 VOYAGE 150 216 Alter Ego 150 ml 225
  20. 20. PARK AVENUE DEO’S TAGLINE 1. Storm (Tagline: energetic, suave, cool, the star’s fragrance) 2. Horizon (Tagline: airy, oceanic, profound, the traveler’s fragrance) 3. Alpha (Tagline: precise, strong, ahead, the director’s fragrance) 4. Cool Blue (Tagline: calm, smooth, breezy, the temperate fragrance) 5. Tranquil (Tagline: serene, august, relaxed, the sailor’s fragrance) 6. Cruise (Tagline: fresh, wavy, soothing, the explorer’s fragrance) 7. Good Morning (Tagline: rejuvenating, prim, composed, the enigmatic fragrance) 8. I.Q. (Tagline: vibrant, winsome, fast, the torchbearer’s fragrance)
  21. 21. Marketing Mix Product: Hail to Freshness Deodorant section of PARK AVENUE (PA) range. Although new but has the potential to get to the top of mind and heart of the consumers. Price: 172.00 INR for 93ml/100g bottle. Place: Available at all ‘The Raymond Shop’ across India. Except I.Q. all other deodorants of PARK AVENUE brand could be purchased from established retailers viz. BIG BAZAAR (PANTALOONS RETAIL INDIA LIMITED). Promotion: Till date no promotion has been done from the side of manufacturer (J.K. Helene Curtis Limited) for its new product. This time no PR activity has been done while launching the product (I.Q.) which is resulting into this product losing out to others.
  22. 22. Major deodorant brands in the Indian Market • HUL - Dove, Axe, Sure, Lux • Cavinkare - Spinz • Mcnroe - Wildstone, Secret Temptation • Paras(Reckitt Benckiser)- Setwet Zatak • Adidas - Adidas • Nike - Nike • P&G - Old Spice, Mum, Secret • Garnier - Loreal • JK Helene curtis - Park Avenue • Godrej - Cinthol • Vini Healthcare - Fogg • Beisdorf - Nivea
  23. 23. Age groups Segment Trends Brands Targeting the Segemnt 1 14-17 yrs • Influenced by parents • Curious & explorative • No Loyalty Axe, SetWet, Rexona, Fa, Spinz 2 18-22 yrs • More of an experimenting group. • Seek attention & want to be trendy Axe, SetWet, Nike, Adidas, Cinthol 3 23 – 28 years • Tend to become loyal towards a particular brand. • Try expensive variants. • Status seekers. Axe, Park Avenue, Nivea, Playboy 4 28 + years • High brand loyalty. • Health conscious. • High expenditure Old Spice, Tommy, Dove, Parkavenue Segmentation & Targeting of Deodorants
  24. 24. COMPETITIVE ANALYSIS Market Leader FOGG Market Challanger PARK AVENUE Market Follower AXE,SETWET,ZATAK, NEVIA,CINTHOL Market Niche ADIDAS PLAYBOY

×