Chairman and Managing Director
The Raymond Group
MR. GAUTAM SINGHANIA
(CHAI (CEO,CHAIRMAN AND MANAGING DIRECTOR)
• In 1986, Gautam joined his family’s “JK Group of
• Director in 1990 to the chairman of Raymond
Group in 2000.
• He perfectly epitomizes his company’s tagline
“The complete man”, as he is one of the iconic
GAUTAM HARI SINGANIA
I D Agarwal
Shailesh V Haribhakti
S L Pokharna
K A Narayan
Industry Textiles, Engineering and Aviation
Founded 1925 ( 89 years ago)
Headquarter Mumbai, India
Key people Gautam Singhania
Products fabrics, garments, designer wear,
denim, cosmetics , engineering files &
tools, and air charter services
Revenue 14.06 billion (US$240 million)
• It was Incorporated in 1925.
• It is one of India's largest branded fabric and fashion retailers.
• Raymond Group is one of the leading, integrated producers of
suiting fabric in the world, with a capacity of producing 31 million
meters of wool & wool-blended fabrics.
• The Group owns apparel brands like Raymond, Raymond
Premium Apparel, Park Avenue, Park Avenue Woman,
ColorPlus & Parx.
WELL KNOWN BRANDS
Formal wear brand
Stylish, fabric, formal,clothing,cosmetics
Casual wear brands
Casual lifestyle brand
Brand for ties, handkerchiefs and socks
Raymond Group Companies
1) Raymond Ltd.
Raymond Ltd. Is among the largest integrated manufactures of worsted
fabrics in the world.
2) Raymond Apparel Ltd.
Raymond Apparel Ltd. Has in its folio some of the most highly regarded
apparel brands in India-Raymond Premium Apparel, Park Avenue, Parx
and Notting Hill.
3) ColorPlus Fashion Ltd.
Colorplus is among the largest smart casual brands in the premium
category. The company was acquired by Raymond on the growing
demand for a high end, casual wear brand in the country for men and
4) EverBlue Apparel Ltd.
A state of the art denim garmenting facility.
5) Celebration Apparel Ltd.
A facility set-up for the manufacture of formal shirts.
6) Raymond Zambaiti Ltd.
A greenfield facility manufacturing high value cotton shirting.
7) J.K. Helene Curtis Ltd.
A leading player in the grooming, accessories and toiletries category.
8) J.K. Investo Trade (India) Ltd.
JKIT is an investment company registered with RBI as Non-Banking
J.K. Helene Curtis Ltd.
• J.K. Helene Curtis Ltd is a part of the Raymond group – A brand
synonymous with Quality, Trust, Excellence and Leadership.It has
been in the personal grooming and toiletries business since 1964.
• “We as a family aim to provide CONSUMER SURPLUS within
ARM’S LENGTH OF DESIRE”.
• “We aim to be a team of Passionate Leaders with Winning Mindsets,
to create Consumer Surplus and Delight through continuous
Innovation in order to deliver Physically Beautiful and Emotionally
Compelling ‘Personal and Home Care Products’ which are BEST IN
We at J.K. Helene Curtis Limited believe that every member
of the family is entitled to experience products of the highest
quality standards at extremely affordable prices.
This commitment to ensuring CONSUMER DELIGHT has
prompted us to explore in the near future more traditional
markets and categories that directly impact the lives of our
Our dedication to lowering the entry barrier into QUALITY
AND LIFESTYLE PRODUCTS making them more affordable,
while maintaining highest quality standards is further
reinforced through our new Brand Launches
Awards and Listings
JKHC Wins 3 Packaging Awards
1.Raymond Identity Perfume Spray 150ml: Consumer Package
2.Raymond Aviator Perfume Spray 150ml: Consumer Package
3.Park Avenue Good Morning Freshness Deo Talc 100g: Consumer
These packages also entered the AsiaStar award category & Raymond
Identity Perfume Spray & Raymond Aviator Perfume Spray won the
Park Avenue in Economic Times Brand Equity Most Trusted Brands
The consumer's growing trust in Park Avenue is reflected in the fact that
the brand has entered the Economic Times Brand Equity Most Trusted
Brands Survey. Park Avenue features in the top 50 Personal Care brands
and this is a significant achievement for the brand
PARK AVENUE is one of the biggest brands in the world of
Apparels, Cosmetics & Toiletries and is one of the ventures of
the J.K. Helene Curtis Limited. Till date it has been generally
successful with all the products and ranges offered.
Sl No Product Name Quantity Price (Rs.)
1 Beer Shampoo 200 ml 160
2 After Shave
50 ml 135
3 Silver Face Wash Dry 50 ml 67
Oily 50 ml 67
Normal 50 ml 67
4 Room Freshener Jasmine 95
PRODUCTS FROM PARK AVENUE
5 Soap For Men Double Deo 125 g 40
Good Morning 125 g 40
Normal 125 g 40
Cool Blue 125 g 40
6 After Shave Normal 50 ml 105
Mercury 50 ml 105
Ace 50 ml 105
7 Hair Styling Gel Chrome Styling
100 g 95
100 g 95
100 g 95
8 Men Talc Double Deo 300 g 100
Classic Talc 300 g 100
9 Perfume Spary Entice 50 g 126
Elevate 50 g 126
ALPHA 150 ml 180
BELIEVE 150 ml 180
DELVE 150 ml 180
150 ml 180
TERRA 150 ml 180
TRANQUIL 150 ml 180
COOL BLUE 150 ml 180
11 Signature Range
Jazz 150 ml 216
ZING 150 ml 210
VOYAGE 150 216
Alter Ego 150 ml 225
PARK AVENUE DEO’S TAGLINE
1. Storm (Tagline: energetic, suave, cool, the star’s fragrance)
2. Horizon (Tagline: airy, oceanic, profound, the traveler’s fragrance)
3. Alpha (Tagline: precise, strong, ahead, the director’s fragrance)
4. Cool Blue (Tagline: calm, smooth, breezy, the temperate fragrance)
5. Tranquil (Tagline: serene, august, relaxed, the sailor’s fragrance)
6. Cruise (Tagline: fresh, wavy, soothing, the explorer’s fragrance)
7. Good Morning (Tagline: rejuvenating, prim, composed, the enigmatic
8. I.Q. (Tagline: vibrant, winsome, fast, the torchbearer’s fragrance)
Hail to Freshness Deodorant section of PARK AVENUE (PA) range. Although new but
has the potential to get to the top of mind and heart of the consumers.
172.00 INR for 93ml/100g bottle.
Available at all ‘The Raymond Shop’ across India. Except I.Q. all other deodorants of
PARK AVENUE brand could be purchased from established retailers viz. BIG
BAZAAR (PANTALOONS RETAIL INDIA LIMITED).
Till date no promotion has been done from the side of manufacturer (J.K. Helene Curtis
Limited) for its new product. This time no PR activity has been done while launching
the product (I.Q.) which is resulting into this product losing out to others.
Major deodorant brands in the Indian Market
• HUL - Dove, Axe, Sure, Lux
• Cavinkare - Spinz
• Mcnroe - Wildstone, Secret Temptation
• Paras(Reckitt Benckiser)- Setwet Zatak
• Adidas - Adidas
• Nike - Nike
• P&G - Old Spice, Mum, Secret
• Garnier - Loreal
• JK Helene curtis - Park Avenue
• Godrej - Cinthol
• Vini Healthcare - Fogg
• Beisdorf - Nivea
Age groups Segment Trends Brands Targeting
1 14-17 yrs
• Influenced by parents
• Curious & explorative
• No Loyalty
Axe, SetWet, Rexona, Fa, Spinz
2 18-22 yrs • More of an experimenting
• Seek attention & want to
Axe, SetWet, Nike, Adidas,
3 23 – 28 years
• Tend to become loyal
towards a particular brand.
• Try expensive variants.
• Status seekers.
Axe, Park Avenue, Nivea,
4 28 + years • High brand loyalty.
• Health conscious.
• High expenditure
Old Spice, Tommy, Dove,
Segmentation & Targeting of Deodorants