3. USE...
Conventions
Music: We chose to create a mainstream parody film using a hybrid of the
genres dance drama and comedy. This influenced our choice of music for
the main soundtrack for our trailer; our music choices were based on
generic urban music featured in existing dance drama films.
Example: https://www.youtube.com/watch?v=Igom4qqaCc8
Music is also useful for setting the tone and mood of a trailer. Therefore we
decided to use an up-beat melody to illustrate that the film has a light-
hearted family friendly storyline.
Typically many different types of music or soundtracks are used throughout a
trailer to indicate the plot and hint at the genre of the film. As well as
using a generic hip hop beat as our main soundtrack to hint at the dance
drama genre, we
4. • In general, mainstream films depend on
stereotypes to using sartorial codes e.g.
glasses and braces to connote a “geeky”/
socially inept character.
5. • Pace of trailer: we included various lengths of
clips, this was useful when building suspense
and making our trailer sequence more
enticing to the audience.
6. Challenges...
• We used a socially inept character to play the anti-hero;
during our product research we noticed that in dance
dramas geeks were never used as the competitors.
8. Conventions-layout of poster
• Shots of dancers in mid-dance creates a sense of
movement creating a dynamic and energetic
effect.
• Crowds behind dancers indicates that the dancers
are competing. This is extremely common in
mainstream dance films.
• The use of gold and oranges can be seen as being
symbolic of the Californian/American setting and
summer time.
Sex appeal:
• Females wearing clothes that reveal the small of
their waist and their cleavage; indicating a
sexually attractive way of dressing.
• In many of the posters lighting is used to draw
attention to the curve of the female character’s
waist highlighting their hourglass figure.
• In each pose the dominant character stands with
an air of confidence almost as though they have
achieved something or overcome a struggle.
• Each promotional poster captures the movement
of the heroine’s hair flicked slightly flicked to the
side obscuring their eyes. All this again creating a
sense of oozing sex appeal.
