2. Camera Work
• At the beginning of the video, there is a
close up shots of the artist’s
boots, representing Lucy Rose as
mysterious and dramatic in a parody of the
establishing shots typical of a western film ;
this leaves the audience to question
whether Lucy will be presented as the
‘hero’ or ‘villain’ of such a scenario.
• This is followed by a close up shot of Lucy
slamming down a note on the
bar, representing her as demanding and
headstrong, perhaps parodying male
behaviour. This is drawn attention to as it is
done in time with the beat.
3. • There is frequent use throughout of close
up and extreme close up shots of Lucy’s
face, establishing her importance. In the
beginning scene, she is presented to be
very fierce, verging on insane, to create
the impression that she is very strong
whilst adding a comical element. This
would indicate to the audience that she
does not take herself too seriously and has
a sense of humour, thus representing her
in a manner that is likeable and relatable
for the audience
• A combination of both low and high angle
shots are used. The low angle shots
represent her as very strong and
admirable, whilst the high angle shots re-
establish her as relatable and less
intimidating than she is represented as
throughout the majority of the video.
These shots emphasise the artist’s small
frame, representing her as more
vulnerable and stereotypically feminine.
4. • With regards to framing, Lucy is
usually in the foreground and centre
of the frame, again establishing her
importance and representing her as
the “leader” or a “heroic” figure.
This also represents her as very
dominant, which supports the
aggressive character that she plays in
this video.
• This aggression and strength is
reflected by the frequent use of
direct address which gives the
impression she is challenging her
audience.
• The use of tracking shots again
represent her as being dominating
and of central importance
, encouraging the audience to view
her with admiration as some type of
icon or even idol.
5. Editing
• During the first scene (in the bar/saloon) there
is use of subtitles. This is more effective than
diegetic sound as it does not interrupt the
song. The subtitles are used to add a humorous
effect, representing the artist as being funny
and also quirky or strange, as she demands
“milk”. The subtitles are also used to establish
the message of the video of the strength of
women, as one of the male actors refers to her
belittlingly as “kitty”. This may be a reflection
of the objectification of women and represents
Lucy as being against this.
• Lucy, playing her character, responds to this
with shocking violence which is emphasised by
the use of slow motion, representing her as
being very strong, defensive, and aggressive;
someone, in short, that one would not want to
‘mess with’.
6. • Shot-reverse-shot is used to
emphasise the male character’s
reaction to her. This is
presented at first to be very
ridiculing and
condescending, yet this quickly
changes to fear, creating a
comical effect and representing
her as powerful.
• However, the video sticks to
conventions as the artist is
represented through the video
as being more soft and
feminine through the use of
cutaways to the scenery and
twinkling lights, creating a
whimsical atmosphere.
7. Mise-en-scène
• The other actors who accompany Lucy in the
video are fairly old, tough looking men who
form a biker gang. The men who are against
her are presented in the same
way, representing her in standing up to them
as strong and fearless.
• Lucy herself is represented as being part of this
‘gang’ and is dressed in a very
masculine, stereotypically “biker” outfit, with
her image including tattoos. This represents
her again as being fierce and subverts the
image of women conventionally found in music
videos, as female artists are usually
represented in a glamorous, feminine and
sexualised way. The fact that Lucy goes against
such conventions could represent her as being
potentially feminist to some degree.
8. • Within the group, she has the
biggest bike, a quad bike
which dominates the
road, representing her as a
strong authority figure.
• The artist is shown to be
participating in typically male
activities- lighting a
fire, sawing wood and even
winning an arm wrestle
(against a male character).
This represents her as very
strong and again challenges
the conventional view of
omen, particularly in the
music industry.
9. • The setting for the video
is varied but none of the
scenes are
glamorous, and are
mostly outside. This
represents the artist as
being very down-to-
earth.
• There is an American flag
in one of the scenes
which emphasises the
“western” theme. Lucy is
British so the foreign
location for the video
may represent the artist
as being adventurous.
10. • The lighting starts of
very dark, representing
her as mysterious and
adding to the
atmosphere of the
room. The scenes of the
bike trips are brightly
and warmly lit
suggesting that Lucy, or
at least the character
she us playing, is
happiest doing that.
