Developed influencer program with the goal of engaging the journalism community.

1. Molly Stark Dean
Director of Audience Engagement
molly@rolliapp.com
2023
AMBASSADOR PROGRAM
General Assembly

3. Rolli is built by journalists for
journalists. Our origin stories are
brands you trust.
● Rolli's searchable platform
empowers all journalists with
the resources and research of a
state-of-the-art newsroom.
● No matter what journalism
looks like in the future, Rolli will
empower journalists in a
rapidly-changing world.
Rolli: Who we are!

4. Social Media: Rolli
● Rolli is on the following social media networks
○ Instagram
■ https://www.instagram.com/rolliapp/
○ Twitter (X)
■ https://twitter.com/rolliapp
○ LinkedIn
■ https://www.linkedin.com/company/rolli/
Note: If you are interested in producing content for other
platforms, let us know!

5. Rolli contacted you because we love your content! Here are suggested
pieces of content to share:
● Rolli demo video
● Photos of Rolli being used in newsroom
● Interview of influencer by Rolli
● Rolli case study data: how had Rolli benefited your newsroom?
● Write a blog post highlighting Rolli features
Remember: this content is in your voice and should be native to your
brand
Rolli: Content Suggestions

6. Benefits of being a Rolli Ambassador
● Seen as forward-thinking leader in journalism
● $$$
● Rolli can share your post giving you more reach
● Exclusive Access: You'll gain early access to new features and
updates, giving you a competitive edge in your journalism work
● Free codes to use and share with your followers
Rolli Influencer Program

7. ❏ Fill out the Rolli Ambassador Program Form
❏ Review the Rolli Brand Guidelines
❏ Send Payment info to molly@rolliapp.com
❏ Send content pitches to Molly
❏ Let us know your needs
❏ Experts
❏ Events
❏ Feedback
❏ Keep on Rolling!
Next Steps…