This document outlines plans for the Vault by CNN community, including positioning the brand as both crypto-native and a CNN superfan community. It discusses strategies for engaging collectors through a newsletter, education on crypto and journalism topics, highlighting CNN history, and creating 3D/VR experiences of the CNN newsroom. Future NFT drops are planned that wink to both crypto and journalism communities through vocabulary education and integrating relevant themes. The social media presence and regular content calendar are also approved to help build connections between the Vault community and aligned partners.