Flipboard + CoinDesk: A content distribution case study.

1. Flipboard + CoinDesk
Referral Traffic Case Study

2. 1/9
Content
Creation
Editorial creates Bitcoin
at 10 evergreen
campaign: A digital
time capsule
2/11
Flipboard Call
Spoke to Flipboard
representatives on the
phone about promoting
campaign on the
platform
1/9-1/23
Hashbangs
The site was built to move
seamlessly between different
sections of the same page. This
created an issue with “Flipping”
all of the content
1/25
Tech Feature
CoinDesk Presents: Bitcoin
at 10 is featured in
Flipboard’s tech section
2/6
Featured on
Homepage
Our magazine was
featured on Flipboard’s
homepage.
Future
#MagsWeLove
When you type in this
popular flip hashtag you still
see our magazine
prominently featured.
Flip Relationship Timeline

3. Happy Birthday Bitcoin!
● Editorial threw a Bitcoin Birthday Party and
invited a bunch of Bitcoin celebrities
● They interviewed all these people to create
more content to share on the site

4. Flipboard loves
us...

5. Flipboard still loves us...
● Flipboard featured us:
○ Tech section
○ Homepage
○ #MagsWeLove
● If you search “bitcoin”
○ Top Result
● Tech editor tweeted
○ RTed on
@CoinDesk

6. Flipboard Referral Traffic
● #4 Traffic Source
● 70% New Users
● Search #MagsWeLove
○ Featured GIF
● Spike seen when
magazine was uploaded
February Flipboard sessions (from Google Analytics)

7. #BitcoinAt10 on Social Media
● Twitter
○ No issues
○ Monetize videos
● Instagram
○ No links
○ Upload videos
● Facebook
○ Hash problem
○ Upload native

8. Analyze
Reach
Emojis help with sentiment
insight
Themes help understand
what audience is talking
about
Both are difficult metrics
to track with GA/Parsely

9. Content Distribution Future
● More Evergreen Content
○ Is content good fit for
platform?
● Look for other referral
traffic opportunities using
○ Google Analytics
○ Parse.ly
○ TalkWalker
● Repeat