The Future 100 - trends and change to watch in 2016; cultural shifts that affect businesses and consumers alike, by the J. Walter Thompson Intelligence.
Digital marketplaces change behaviors of people, organizations and businesses. They introduce new forms of value exchange that result from connecting supply and demand in a new way. Learn how your brand can use digital to grow.
Si te ha tocado ir a alguna junta y escuchaste la palabra "OMNICHANNEL" estás en el lugar correcto. Este documento te explicará en qué consiste este término.
Top 10 Digital Trends: How India will hack growth in 2016Avinash Jhangiani
Welcome to the What’s Next Trend Report 2016. Change is the only constant in life. Those who look only to the past or present might miss the future. We therefore hope that you enjoy reading this report and that it inspires you for the year ahead.
At Omnicom Media Group, we’re passionate about the intersections between consumer culture, business practices and the never ending march of technology and media. We believe these intersections are what drives the future.
This report is created by Omnicom Media Group in collaboration with MICA, Ahmedabad.
Ubiquitous Computing and the In-Store Shopping ExperienceRosetta Marketing
Jonathan Morgan, Experience Director at Rosetta, unpacks "Ubiquitous Computing and the In-Store Shopping Experience" in his presentation to UXPA Cleveland.
The Future 100 - trends and change to watch in 2016; cultural shifts that affect businesses and consumers alike, by the J. Walter Thompson Intelligence.
Digital marketplaces change behaviors of people, organizations and businesses. They introduce new forms of value exchange that result from connecting supply and demand in a new way. Learn how your brand can use digital to grow.
Si te ha tocado ir a alguna junta y escuchaste la palabra "OMNICHANNEL" estás en el lugar correcto. Este documento te explicará en qué consiste este término.
Top 10 Digital Trends: How India will hack growth in 2016Avinash Jhangiani
Welcome to the What’s Next Trend Report 2016. Change is the only constant in life. Those who look only to the past or present might miss the future. We therefore hope that you enjoy reading this report and that it inspires you for the year ahead.
At Omnicom Media Group, we’re passionate about the intersections between consumer culture, business practices and the never ending march of technology and media. We believe these intersections are what drives the future.
This report is created by Omnicom Media Group in collaboration with MICA, Ahmedabad.
Ubiquitous Computing and the In-Store Shopping ExperienceRosetta Marketing
Jonathan Morgan, Experience Director at Rosetta, unpacks "Ubiquitous Computing and the In-Store Shopping Experience" in his presentation to UXPA Cleveland.
Frontier(less) Retail—an Innovation Group report created in partnership with WWD, the leading fashion, beauty and retail authority—reveals a retail landscape that has become borderless, blurred and amorphous.
Consumer expectations are becoming limitless—whether it’s instant delivery, intuitive commerce or compelling store experiences. Interfaces for retail are moving beyond the smartphone into our home environments, and the digital and physical worlds are blurring in new ways.
What's Next: The Role of Brands in the Booming Original Content BusinessOgilvy Consulting
We live in a content-driven world and a fast-changing one at that. The explosion of consumer options from traditional TV and film to OTT, podcasting and web streaming has changed the landscape for advertisers. How do brands find their way in this new fragmented marketplace?
Join Ogilvy’s Mike McFadden (EVP Digital Transformation) and Rob Davis (Head of Digital, USA) for an in-depth conversation about brand advertising in the fast-growing streaming content space.
Scheduled guests include industry leaders Gayle Troberman (CCO, iHeartMedia), Evan Shapriro (President, National Lampoon), Chris Stefanyk (Head of Partnerships, Wattpad) and Joshua Sinel (Co-Founder/President, Storybooth).
Digital marketing trends: Top consumer trends and new Brand Engagement Rules Ioana Barbu
What makes consumers react and shop today, in a more and more digital world? Here are 5 top trends you need to follow in order to make sure you engage with your audience they way they need and expect you to.
THE CONSUMER AND ADVERTISING LANDSCAPES IN INDIA EVOLVE QUICKLY AND OMG IS CONSTANTLY THINKING ABOUT HOW TO KEEP UP WITH THAT RATE OF CHANGE IN ORDER TO HELP BUILD BRANDS AND DELIVER GROWTH.
Why Mobile Social Media Matters - Statistics, Trends, TechnologiesDavid Berkowitz
This is a primer on mobile social media, including statistics, how people are using it, why people use it, and the future of mobile social media. While specific technologies and stats will change with any given month, the trends should prove to be more enduring.
Your feedback is welcome, whether via email (dberkowitz@360i.com), Twitter (@dberkowitz & @360i), or however else you choose.
The Covid-19 pandemic is now just one of several crises to which we are all adapting. While the world is in various stages of reopening after the first Covid-19 wave, there is no consensus on what the next wave will look like or the severity of its impact. Many were quick to declare that our behaviours and attitudes had been fundamentally and forever shifted by the pandemic and the resulting lockdown. But what has really changed, and what changes will be sustained? How do brands and businesses plan for this uncertain future?
In Conversations That Matter—The Return To Growth in Turbulent Times, our speakers will discuss the challenges to returning to growth facing brands around the world.
As the global retail sector sees shifts in consumer behaviour retailers must stay ahead of the factors influencing fast-changing market.
We have compiled a trend report which identifies eight key IT, cultural and social trends driving change in the retail sector in order to identify short-term customer opportunities in the run-up to 2020.
Admit it – you love the “Skip Ad” button on YouTube. You love to swipe your thumb past a Facebook ad. You love the option of installing ad blockers on your phone. And so does your customer.
By 2017, social network ad spending alone is expected to surpass banner ad spending for the first time. We are seeing an unprecedented rise in skippable ad formats that will drastically shift our approach to digital marketing over the next five years.
Join Chris Ferrel, digital strategy group head at The Richards Group, as he unpacks the skippable world of digital and how brands like Snapple, Mott’s, Sub-Zero, Wolf, and the Southeastern Conference future-proof their digital marketing strategies.
SXSW 2017
Our Skip Button Love Affair
Speaker: Christopher Ferrel
Digital Strategy Director
The Richards Group
Hyatt Regency Austin
Zilker Ballroom 1
March 14, 2017
11:00 AM
Primary Access: Platinum Badge, Interactive Badge
Secondary Access: Film Badge, Music Badge, Artist Wristband
Format: Solo
Event Type: Sessions
Track: Brands & Marketing
Level: Intermediate
Creating truly personal omni-channel customer experiences by Brian Solis and ...Brian Solis
An exclusive ebook written by Brian Solis for SmartFocus. Customers are more connected and more informed than ever. Digital marketers now need an entirely fresh perspective to succeed in a world where customers and prospects experience their brand in multiple ways – online ads, websites, blogs, email, social and more. In retail, the customer journey might also include a visit to a real world store. This eBook, with exclusive video insights from Brian Solis, will explain how to build those journeys and develop an omni-channel marketing strategy by covering topics such as:
What is omni-channel marketing and why is it important?
How to be human and stay tech savvy and the importance of social media
How email marketing is more important than ever
Digital Trends in 2017: Making Business Impact in a Changing WorldEdelman
Edelman Digital's 2017 report focuses on what we see as the
growing considerations that will impact brands.
Based on changes we observed in 2016, we’ll explore areas such as paid, search, influencers, conversational technologies, B2B
and others.
Havas Sports & Entertainment's predictions of the hottest 2013 trends to keep an eye on and selection of the most memorable, innovative and successful campaigns of 2012.
Adopting a digital first approach is a must as well for traditional companies. Why you should be digital first? what are the key strategic area to define? What is holding back companies from be successful on driving the digital transformation? on How to implement the digital transformation?
Here's the hard truth about marketing: your customers are better at it than you. Over the past decade, marketers perfected content creation, but as a result, things got a lot more competitive for businesses and a lot more crowded for buyers. So while creating content is still your best and cheapest strategy, it should no longer be your only strategy. That's where your customers come in. Learn more.
Frontier(less) Retail—an Innovation Group report created in partnership with WWD, the leading fashion, beauty and retail authority—reveals a retail landscape that has become borderless, blurred and amorphous.
Consumer expectations are becoming limitless—whether it’s instant delivery, intuitive commerce or compelling store experiences. Interfaces for retail are moving beyond the smartphone into our home environments, and the digital and physical worlds are blurring in new ways.
What's Next: The Role of Brands in the Booming Original Content BusinessOgilvy Consulting
We live in a content-driven world and a fast-changing one at that. The explosion of consumer options from traditional TV and film to OTT, podcasting and web streaming has changed the landscape for advertisers. How do brands find their way in this new fragmented marketplace?
Join Ogilvy’s Mike McFadden (EVP Digital Transformation) and Rob Davis (Head of Digital, USA) for an in-depth conversation about brand advertising in the fast-growing streaming content space.
Scheduled guests include industry leaders Gayle Troberman (CCO, iHeartMedia), Evan Shapriro (President, National Lampoon), Chris Stefanyk (Head of Partnerships, Wattpad) and Joshua Sinel (Co-Founder/President, Storybooth).
Digital marketing trends: Top consumer trends and new Brand Engagement Rules Ioana Barbu
What makes consumers react and shop today, in a more and more digital world? Here are 5 top trends you need to follow in order to make sure you engage with your audience they way they need and expect you to.
THE CONSUMER AND ADVERTISING LANDSCAPES IN INDIA EVOLVE QUICKLY AND OMG IS CONSTANTLY THINKING ABOUT HOW TO KEEP UP WITH THAT RATE OF CHANGE IN ORDER TO HELP BUILD BRANDS AND DELIVER GROWTH.
Why Mobile Social Media Matters - Statistics, Trends, TechnologiesDavid Berkowitz
This is a primer on mobile social media, including statistics, how people are using it, why people use it, and the future of mobile social media. While specific technologies and stats will change with any given month, the trends should prove to be more enduring.
Your feedback is welcome, whether via email (dberkowitz@360i.com), Twitter (@dberkowitz & @360i), or however else you choose.
The Covid-19 pandemic is now just one of several crises to which we are all adapting. While the world is in various stages of reopening after the first Covid-19 wave, there is no consensus on what the next wave will look like or the severity of its impact. Many were quick to declare that our behaviours and attitudes had been fundamentally and forever shifted by the pandemic and the resulting lockdown. But what has really changed, and what changes will be sustained? How do brands and businesses plan for this uncertain future?
In Conversations That Matter—The Return To Growth in Turbulent Times, our speakers will discuss the challenges to returning to growth facing brands around the world.
As the global retail sector sees shifts in consumer behaviour retailers must stay ahead of the factors influencing fast-changing market.
We have compiled a trend report which identifies eight key IT, cultural and social trends driving change in the retail sector in order to identify short-term customer opportunities in the run-up to 2020.
Admit it – you love the “Skip Ad” button on YouTube. You love to swipe your thumb past a Facebook ad. You love the option of installing ad blockers on your phone. And so does your customer.
By 2017, social network ad spending alone is expected to surpass banner ad spending for the first time. We are seeing an unprecedented rise in skippable ad formats that will drastically shift our approach to digital marketing over the next five years.
Join Chris Ferrel, digital strategy group head at The Richards Group, as he unpacks the skippable world of digital and how brands like Snapple, Mott’s, Sub-Zero, Wolf, and the Southeastern Conference future-proof their digital marketing strategies.
SXSW 2017
Our Skip Button Love Affair
Speaker: Christopher Ferrel
Digital Strategy Director
The Richards Group
Hyatt Regency Austin
Zilker Ballroom 1
March 14, 2017
11:00 AM
Primary Access: Platinum Badge, Interactive Badge
Secondary Access: Film Badge, Music Badge, Artist Wristband
Format: Solo
Event Type: Sessions
Track: Brands & Marketing
Level: Intermediate
Creating truly personal omni-channel customer experiences by Brian Solis and ...Brian Solis
An exclusive ebook written by Brian Solis for SmartFocus. Customers are more connected and more informed than ever. Digital marketers now need an entirely fresh perspective to succeed in a world where customers and prospects experience their brand in multiple ways – online ads, websites, blogs, email, social and more. In retail, the customer journey might also include a visit to a real world store. This eBook, with exclusive video insights from Brian Solis, will explain how to build those journeys and develop an omni-channel marketing strategy by covering topics such as:
What is omni-channel marketing and why is it important?
How to be human and stay tech savvy and the importance of social media
How email marketing is more important than ever
Digital Trends in 2017: Making Business Impact in a Changing WorldEdelman
Edelman Digital's 2017 report focuses on what we see as the
growing considerations that will impact brands.
Based on changes we observed in 2016, we’ll explore areas such as paid, search, influencers, conversational technologies, B2B
and others.
Havas Sports & Entertainment's predictions of the hottest 2013 trends to keep an eye on and selection of the most memorable, innovative and successful campaigns of 2012.
Adopting a digital first approach is a must as well for traditional companies. Why you should be digital first? what are the key strategic area to define? What is holding back companies from be successful on driving the digital transformation? on How to implement the digital transformation?
Here's the hard truth about marketing: your customers are better at it than you. Over the past decade, marketers perfected content creation, but as a result, things got a lot more competitive for businesses and a lot more crowded for buyers. So while creating content is still your best and cheapest strategy, it should no longer be your only strategy. That's where your customers come in. Learn more.
Social media: the best of 2014, and perspectives for 2015 - Social commerce, ...Agence Tesla
Quite a huge 2014 year we saw for online marketing overall, and social media in particular. Politics have, again, played a huge rule (sometimes unwantonly) in creating new behaviors. In Asia in particular:
Modi's election in India made him the second most followed politician on Facebook. With 27m fans, he's just behind Obama (The New York Times).
The Hong Kong Protests, and fear of Chinese censorship or network surveillance, propelled a whole series of new behaviors and apps, such as FireChat, which does not require access to the 3G or 4G networks (check this superb webdocumentary).
In Indonesia, the presidential election who made Jokowi the new leader of the 250m population country also showed how strong Twitter was there. Indonesia now makes more than 15% of ALL tweets globally.
A lot of new features have popped-up on our top social media, and a few trends are emerging, such as:
The rise of social commerce with Buy Buttons (Twitter, FB) and in-app shops (especially in messaging apps), and even Money transfer on Twitter and WeChat. YES, we may get close to a world with less banks...
More self-destruct post features, following the success of Snapchat. Instagram has it with Bolt, Facebook adds it as a feature...
Native advertising will, hopefully, help us get rid of banners and low-level ads. Did you know AdBlock is now used by 5% of the world's internet users (Monday Note)?
Marshall Manson and James Whatley are back with their latest set of predictions for the social media year ahead.
This document outlines a brief review of the previous year's predictions and ideas as well as a more in-depth look at the thoughts, trends and predictions for 2015.
Enjoy!
How major brands and publishers are thinking about the broad digital space, b...Mike Parsons
Mike Parsons from Tribal DDB presents a snapshot of the big issues of marketing.
What are Chief Marketing Officers thinking?
How should my brand behave in a world of Facebook?
Is 2009 the year mobile marketing comes of age?
How can I have a meaningful ROI?
Interesting cases and thinking for digital marketing.
The present and future of the content marketing industry, by the editors of The Content Strategist. Trends, data, and best practices in brand publishing.
We are connected to others more than ever. It has more impact on the way everything revolves around. This document is my quest to address few possibilities in the future.
Social media continues to be a top area of interest for marketing and communications leaders around the world. Watch as Marshall reflects on some key trends from 2014, and looks ahead, identifying key trends in social media marketing for 2015 and making recommendations for how brands ought to respond.
Here's a workshop I gave on growth hacking. It's a presentation of 15 different practical startup growth hacks, plus a workshop session where we brainstorm how to market / grow 3 fictional startups.
Red Hot Digital Marketing Trends of 2016 - Cincinnati AMA - MarchMike Corak
With digital in full bloom, it’s hard to keep on top of what’s hot and what’s not. Thankfully, as a brand marketers/managers and leaders it’s not your responsibility to be monitoring the rise and fall of the latest trends – it’s ours. As VP and GM of DAC Group, Louisville, Mike Corak wouldn’t be doing his job if he wasn’t up to speed on the real-world staying power of digital trends and tactics. From ‘Why customer experience needs to be a top concern’ to ‘Looking beyond the Googlesphere for unique traffic and sizing up the data hound’s bark vs. its bite’ – this session will expose false predictions and shine a light on performing trends that brands shouldn’t ignore.
At the AMA Cincinnati event, Mike, or Mr. Corak as he is addressed by no one, will share his top eight digital trends that deliver. Together you’ll walk through the best of what’s ahead in digital tactics while gaining insight and tips for real-world application in digital communications, roadmap creation, and opportunity optimization for performance.
And, there may be lasers. For real.
Digitz: Digital Trends Report - May 2016Azam J. Khan
This report is designed to give the readers an overview of the digital industry around the globe. The report shows how social media is evolving and how brands locally and globally are effectively using the medium to reach out to an ever growing social audience. The report also includes research on trends, topics and innovations that are being talked about worldwide.
Estudio de Consumo de Medios y Dispositivos Entre Internautas Mexicanos 2017Allan V. Braverman
Estudio que realiza IAB México en alianza con Televisa Digital y MillwardBrown para analizar el consumo de medios y dispositivos entre internautas mexicanos.
Presentación anual de ComScore sobre el desempeño y actividad de los principales medios sociales y hábitos digitales de usuarios en América Latina para el 2017
Para este reporte de diferentes verticales dentro de B2B, se utilizó el software TrackMaven para analizar 12 meses de contenidos de 316 empresas con foco en B2B a través de 5 canales principales: Facebook, Twitter, Instagram, LinkedIn y Pinterest.
Un estudio que presenta Facebook sobre los Nativos Digitales o bien "Los Millennials" en cuanto a hábitos de consumo de información, actividades en esta red social y más datos de interés para México, Argentina y Colombia.
Una vez más ComScore lanza su edición de "Futuro Digital" con foco en México para este 2015. Cifras y datos actualizados para el panorama de marketing digital y redes sociales.
¿Cómo es que el contenido visual ayuda a construir una mejor estrategia de Content Marketing? ¿Cuáles son sus características principales? Todo esto y más en un whitepaper de Column Five.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Coca Cola Branding Strategy and strategic marketing plan
Key Digital Trends for 2016
1. Key Digital Trends for 2016
By Marshall Manson & James Whatley
@marshallmanson / @whatleydude
An Ogilvy Public Relations and Ogilvy & Mather Advertising collaboration
2. Introduction
!
!
Over the past few years, two of our Social@Ogilvy global
leaders, Marshall Manson and James Whatley, have
collaborated on a yearly trend report outlining both where
they believe the market is headed and what brands and
agency partners should do about it.!
!
This document, their third one in this series, is made up of
two parts: first, a review and assessment of the 2015
predictions from the previous outlook followed by a look
ahead to what the future holds for us all in 2016. !
!
Amusingly, both Marshall and James failed to predict their
mutual promotions in 2015. Marshall to CEO of Ogilvy PR
London, and James to Digital Director of Ogilvy & Mather
Advertising London. !
!
Congrats guys. !
3. Part 1: 2015 Trend Review
‘Did those two actually get anything right last time?’
4. 2015 Trend 1: Twitter Zero
!
Last year we said: !
!
!
!
5. 2015 Trend 1: Twitter Zero
!
Last year we said: !
!
!
!
Source: https://social.ogilvy.com/key-trends-in-social-media-for-2015/!
6. 2015 Trend 1: Twitter Zero
!
Last year we said: !
!
!
!
Source: https://social.ogilvy.com/key-trends-in-social-media-for-2015/!
7. 2015 Trend 1: Twitter Zero
!
This year we saw:!
!
!
!
8. 2015 Trend 1: Twitter Zero
!
This year we saw:!
!
!
!
Source: https://investor.twitterinc.com/results.cfm!
9. 2015 Trend 1: Twitter Zero
!
This year we saw:!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
Source: https://investor.twitterinc.com/results.cfm!
!
No new U.S. !
users in 2015!
!
10. 2015 Trend 1: Twitter Zero
!
As well as…!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
! Source: https://blog.twitter.com/2015/highlighting-the-best-of-twitter-for-you!
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11. 2015 Trend 1: Twitter Zero
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As well as…!
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Twitter launched !
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‘While you were away…’!
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Source: http://www.theguardian.com/technology/2015/jan/01/twitter-while-you-were-away-recap-feature!
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12. 2015 Trend 1: Twitter Zero
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As well as…!
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Source: https://blog.twitter.com/2015/moments-the-best-of-twitter-in-an-instant-0!
16. 2015 Trend 1: Twitter Zero
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One more thing! !
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Fresh in as we were going to press.!
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! Source: http://motherboard.vice.com/read/twitter-is-testing-timelines-that-arent-in-chronological-order?utm_source=mbtwitter!
17. 2015 Trend 1: Twitter Zero
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One more thing! !
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More algorithmic testing…!
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Source: http://motherboard.vice.com/read/twitter-is-testing-timelines-that-arent-in-chronological-order?utm_source=mbtwitter!
20. 2015 Trend 2: The Video Royale
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Last year we said: !
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21. 2015 Trend 2: The Video Royale
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Last year we said: !
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Source: https://social.ogilvy.com/key-trends-in-social-media-for-2015/!
22. 2015 Trend 2: The Video Royale
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Last year we said: !
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Source: https://social.ogilvy.com/key-trends-in-social-media-for-2015/!
23. 2015 Trend 2: The Video Royale
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This year we saw: !
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Source: http://www.adweek.com/news/technology/twitter-unleashes-autoplay-video-ads-100-viewability-promise-165366!
24. 2015 Trend 2: The Video Royale
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This year we saw: !
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Source: http://www.theverge.com/tech/2015/7/22/9015495/facebook-youtube-video-tools-publishers!
25. 2015 Trend 2: The Video Royale
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This year we saw: !
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Source: http://www.adweek.com/news/technology/instagram-debuts-30-second-video-ads-its-latest-pitch-big-brands-166767!
26. 2015 Trend 2: The Video Royale
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This year we saw: !
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Source: https://medium.com/@hankgreen/theft-lies-and-facebook-video-656b0ffed369!
27. 2015 Trend 2: The Video Royale
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This year we saw: !
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Source: https://medium.com/@hankgreen/theft-lies-and-facebook-video-656b0ffed369!
28. 2015 Trend 2: The Video Royale
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This year we saw: !
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Source: http://uk.businessinsider.com/facebook-copyright-infringement-facebook-content-id-celebrities-2015-5 !
29. 2015 Trend 2: The Video Royale
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This year we saw: !
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Source: http://www.theverge.com/2015/2/27/8124955/power-rangers-short-goes-back-online!
30. 2015 Trend 2: The Video Royale
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This year we saw: !
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Source: http://www.theverge.com/2015/2/27/8124955/power-rangers-short-goes-back-online!
31. 2015 Trend 3: Youth in the Digital Age
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Last year we said: !
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32. 2015 Trend 3: Youth in the Digital Age
Source: https://social.ogilvy.com/key-trends-in-social-media-for-2015/!
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Last year we said: !
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33. 2015 Trend 3: Youth in the Digital Age
Source: https://social.ogilvy.com/key-trends-in-social-media-for-2015/!
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Last year we said: !
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34. 2015 Trend 3: Youth in the Digital Age
Source: http://techcrunch.com/2015/11/09/snapchat-reaches-6-billion-daily-videos-views-tripling-from-2-billion-in-may/!
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This year we saw: !
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35. 2015 Trend 3: Youth in the Digital Age
Source: http://www.statsy.co/charts/4!
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This year we saw: !
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36. Part 2: 2016 Trend Predictions
‘How will the plebs be using social in the future, Daddy?’
37. 2016 Trend 1: The Ad Blocker End Game
‘Don’t call it the Adblockalypse’
39. Ad Blocking: To Infinity and Beyond
Source: https://blog.pagefair.com/2015/ad-blocking-report/ !
Ad blocker usage is exploding. !
Up a huge 44% from Q2 2014 to the
same period, 2015!
!
+48% yoy in the U.S. and +35% yoy
across Europe (with Germany leading
the way globally)!
!
Mostly driven both by public
mindshare of Adblockers generally as
well as the rising market share of
Chrome for PC.!
!
!
(oh, and these measurements were taken before
Apple rolled out ad blocking in iOS9)!
!
40. The kids are OWNING this
Source: http://sourcepoint.com/comscore-and-sourcepoint-the-state-of-ad-blocking/!
And not just because they’re more comfortable with the tech. They are also more protective of
their privacy and much more sensitive to ‘ad bloat’ and the subsequent impact on load speeds. !
!
‘Our time is precious – don’t you dare waste it!’ !
41. And… wait for it… here comes Apple.
Rolling out towards the end of
2015, iOS9 included support for ad
blockers for the first time. !
!
Several ad blocking apps
immediately rose to the top
download spot in the App Store.!
Android has had ad blocker
support via specific browser apps
(but crucially unavailable in
Chrome – the OS default). !
!
We expect this last part to
change… !
42. ‘Get out of the way; get out of my life!’
We spoke before about how the primary
drivers are user desire for greater privacy
control and improved speed and efficiency.!
Users increasingly aware of page load
bloat driven by publishers using a range of
ad serving platforms. !
!
And as our screen sizes have shrunk – this
problem is only exacerbated further. !
!
Individual web pages are now averaging
more than 2mb. And since 2013 load times
have slowed by more than 20%.!
!
Source: http://marketingland.com/heres-a-briefer-about-the-top-ad-blockers-146686 !
43. Now it’s time for the ecosystem owners step in…
Building on the success of apps like Flipboard,
Apple and Facebook have both rolled out content
aggregation platforms designed to maximise
publishers’ reach while minimising disruption by
advertising. !
Facebook’s ‘Instant Articles’ has launched on iOS
and Android. With Facebook Notify following shortly
after… and Snapchat Stories and, and, and…!
Apple News launched with iOS9 with users
selecting preferred publishers or topics which are
then algorithmically optimised based on users’
consumption behaviour.!
Crucially: the ad experience is explicitly minimised.!
44. …and Network owners too
In the UK, leading mobile networks EE and
O2 have announced that they are exploring
network-level ad blocking.!
And, if successful, others, both locally and
globally, are sure to follow.!
The implication is clear: !
!
Mobile advertising is set to be increasingly
controlled and managed/blocked at every
possible point of intervention.!
!
The user (read: money) comes first.!
46. Defining The Ad Blocker End Game
The rise of ad blockers imperils traditional
models of digital marketing. Users are
consuming fewer banner ads. That decline is
likely soon to reach levels that severely
disrupt publishers’ existing advertising
revenue models. !
!
At this rate, the business model for content
marketing platforms (such as Outbrain) could
very well be in danger. !
!
Meanwhile, ecosystem owners’ efforts to
aggregate content and shape delivery to the
end user only threaten to further reduce
available online advertising space and, by
extension, effectiveness. !
48. Social Media Has Moved On
Digital Influence!
Community!
Building &
Management!
Microtargeting!
2003-2008! 2008-2014! 2014-????!
49. Focus on focused earned – aka: microtargeting content
To succeed, brands have to be present in consumers’ feeds. !
!
That’s not merely a Facebook, Twitter, or Apple News feed. It means earning attention -
space and scale wherever audience members choose to consume information. !
!
So content must be created and tuned against specific audience interests, preferences or
affiliations. We call this microtargeting, not because the audiences are small, but because
the interests are as focused as possible.!
!
Focusing on this type of earned also puts a premium on sharing and, by extension, word of
mouth, recommendations, and advocacy. !
!
When marketing efforts focus on the point of conversion, brands must pair content with
consumer intent, and deliver stories with purpose.!
50. Applying new principles for content success
Facebook Focus!
Test and Boost!
Content Optimised for !
“Earned” / Sharing!
Always-On!
Brand Led Content!
Community = Audience!
Multi-Platform!
Multi-Audience!
Selective, Timely, Relevant!
Driven by Audience Behaviour
and Preference!
Balance of Brand Led and
Audience Led Content!
Content Optimised for !
“Earned” / Sharing!
51. Trend 2: The Video R Evolution
‘Video is going to be massive next year’
– everybody, ever.
53. Background: The Video Royale rages on…
Trends don’t come and go
with the seasons. !
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The Video Royale mega-battle
will continue.!
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What’s more: freebooting is
not going away. !
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Source: http://www.slideshare.net/socialogilvy/the-rise-of-multiplatform-video-why-brands-need-a-multiplatform-video-strategy!
Eg: in May 2015, an Ogilvy report found that 725 of the top 1000 Facebook videos were ‘ripped’
from YouTube and accounted for over 52.2m views in just 30 days. !
!
Combine that with more and more platforms launched their own video propositions – you can
literally find the same content by the same creators, everywhere. !
54. …which can and will only drive innovation
In a land grab for creating the best and most
innovative original content, the two big guns
have rolled out 360 video views. !
!
Facebook launched its offering back in
September with a STAR WARS: THE FORCE
AWAKENS tie-up. !
!
The experience allowed users to look around a
the Jakku desert from inside a fast-moving
speeder, passing crashed Empire ships and
observing passers-by – and all from the
comfort of your mobile phone. !
!
This example put 360 video viewing on the
map in a BIG way.!
! Source: https://www.facebook.com/StarWars/videos/1030579940326940/!
55. …which can and will only drive innovation
But did you know that YouTube got there first? !
!
Launching way back in March 2015 and
available on the most recent YouTube app
update across iOS and Android, YouTube 360
is available to all – and shares exactly the
same kind of interactive experience as the
Facebook one we’ve just discussed. !
!
Android users even get a ‘Cardboard this’
button baked into the UI – allowing users to
drop the video into their Google Cardboard VR
unit and watch it that way instead. !
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Incredible. !
Source: https://www.facebook.com/StarWars/videos/1030579940326940/!
57. Defining The Video Evolution
Portrait video screening – or ‘edge to
edge’ viewing – is making a comeback
(you can thank/blame Snapchat for that).!
!
The proliferation and democratisation of
everything from drone technology, to 360
camera rigs, VR headsets and more –
will shape the evolution of video content
as we know it. !
!
In 2016, the way we not only consume
but also create video content is set to
change forever. !
!
In some instances it already has. !
!
The future of
video is already
here, it’s just
not very evenly
distributed...
59. There are two things you can do…
1: DON’T PANIC!
!
Between Sony’s PlayStationVR, HTC’s Valve,
Facebook’s Oculus Rift, Microsoft’s Hololens,
Samsung’s Gear VR, Google’s Cardboard -
and maybe even Google Glass 2.0…!
!
It is unquestionable that 2016 WILL be the
year of VR. !
!
But crucially, it will be the year of VR 1.0.!
!
And that’s really not something you should be
worried about…!
!
More: http://www.wareable.com/headgear/the-best-ar-and-vr-headsets!
60. There are two things you can do…
2: GO FOR THE EARLY PR VALUE !
!
If you’re a large media owner or client you
should speak to your agency or your platform
representative to explore what 360 video
options are available to you. !
!
360 rigs aren’t that expensive - you could buy
the cameras separately and 3D print the kit
you need – seriously!!
!
Check out the GoPro / YouTube partnership –
aka ‘Jump’ for inspiration. Or download the
Google Cardboard photography app for
Android and see what’s possible. !
!
! Source: https://www.google.co.uk/get/cardboard/jump/!
62. Background: we are hitting PEAK MILLENNIAL
Source: https://www.google.co.uk/trends/explore#q=millennials!
63. Client or agency: do you even know what you’re asking for?
How many briefs have you written / presented / given / received that, when you’ve got
to the section about ‘Who are we trying to reach?’ you’ve simply seen ‘Millennials’?!
!
Be honest – how many? !
!
‘Millennial’ is not only a cheap, lazy, and boring way to describe a homogenous group
of around 80 million people globally (seriously – they can’t ALL be into the same
things), but it’s also often predicated by a vast misunderstanding of exactly how old
this group actually is.!
!
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So let’s be clear - !
!
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65. Defining Gen Z
Born after 1995. !
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Specifically not a Millennial. !
!
Or a sheep. !
!
Or yet another cast group of
people you can throw together as
one marketing cohort. !
!
If you’re reading this and you were
born during or after 1996 –
congratulations! You’re Gen Z! !
!
!
Source: http://www.nytimes.com/2015/09/20/fashion/move-over-millennials-here-comes-generation-z.html!
66. Defining Gen Z
But if we’re going to insist at least giving them
some labels. Gen Z are: !
!
- Growing up with uncertainty!
- More socially aware than ever!
- Finding new causes to fight for!
- In the habit of hacking systems!
- Not conforming to subcultures!
- Rejecting traditional routes!
- Not standing for ignorance!
!
In short: they’re staring at an uncertain world and
want to make a difference in their own terms. !
!
!
68. Stop homogenising
One brand new cohort does not a new and exciting brand audience make. Neither
does an age range. Find a consumer truth, an insight, and blow that out into audience
research and consumer marketing. !
!
Saying ‘Millennial’ or ‘Gen z’ just won’t cut it. !
!
If you get (or write) a brief saying ‘We want to speak to Gen Z’ – push back, hard, and
find out what the consumer truth or insight is that makes this ‘audience’ relevant to you.!
!
Yes this is an audience that is different – so very different – to the [millennial] group
before it but by its own definition, they will not stand to be bundled together and force-
fed bland marketing messages ‘built for Gen Z’.!
!
Consider it a call to arms, if you will. !
72. Content marketers have a lot to learn (from Buzzfeed)
Marketers are obsessed with content but oddly only
measure effectiveness by website statistics.!
!
Yet when it comes to [arguably one the world’s best
content marketer] Buzzfeed, of the 18.5b impressions it
receives every month only 2% of those are on its website. !
!
The content publishers of this world are no longer
focusing on publishing links back to their homepages. !
!
Is web traffic over? Probably not. But the days of linking
every single piece of content back to your website are
coming to an end. !
!
Think on that for a while. !
http://www.stickycontent.com/blog/content-culture-in-the-uk-sticky-content-survey-results!
http://recode.net/2015/10/26/for-buzzfeed-five-billion-views-are-worth-more-than-18-billion-impressions/!
74. Twitter usage is declining (probably)
We don’t have quite enough data to be categorical, so we’re admitting that we might be wrong,
BUT what we can see suggests the following:!
!
• According to Twitter’s own measurement: Daily Active User (DAU) and Monthly Active User
(MAU) growth has plateaued. !
• One thing Twitter doesn’t report is average daily frequency. That is, the number of times per
day that a user accesses the platform – and we suspect that it’s declining. Precipitously. !
• Anecdotally, in Twitter’s heyday, core users were on the platform constantly. Casual users
checked things out a few times a day. But these days, our observations suggest users are
accessing the platform only once or twice a day. !
If this were true, the DAU and MAU would remain roughly stable, while the number of
impressions delivered per post would decline. !
!
– and that’s exactly what we believe is happening.!
75. And Facebook is attacking its Customer Service Value
Additionally, Facebook is aggressively
pushing its Messenger platform as an
effective forum for 1-2-1 customer
service interactions. !
!
Early reports are positive. !
!
Of course, Twitter is the go-to platform
for customers to escalate complaints,
but what if Facebook undermines this
positioning over time?!
!
Twitter’s place in the social media
landscape could begin to erode very
quickly indeed… !
76. Bonus III: Influencer as Media Outlet
Nathan Barley* would be proud.
*Google him, you’ll see.
77. Spot talent, buy talent.
We’ve seen some of this already but…!
!
• Connecting brands with content talent ranging from YouTubers to Instagrammers is
the new agency oil – and middle man agencies are popping up all over the place. !
• From the well established (and now Disney-owned) Maker Studios to newly minted
The & Collective from WPP, content talent agencies are appearing all over the place
and while this isn’t new news – expect this to be a fully-fledged and perhaps highly
lucrative part of the marcomms industry come the New Year. !
!
!
!
79. Thank you.
!
Thank you so much for reading and (we hope)
enjoying. Please do share this along and, if you have
any questions, comments, builds, or even vehement
disagreements then please do not hesitate to get in
touch – we’d love to hear from you. !
!
Marshall Manson !
@marshallmanson!
marshall.manson@ogilvy.com!
!
!
James Whatley!
@whatleydude!
james.whatley@ogilvy.com !
!
!
!