In his first Presentation as 'Social Media' Editor, Isaac in this interactive session in Cape Town [February 2014] takes the keen audience through the world of social media. He tries to answer questions like "Why Social Media?", Techniques of 'Social Media Marketing on Facebook and Twitter" plus many more.

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GOING SOCIAL
Presentation at AB Round 6 National Planning Meeting,
February 2014, Cape Town, South Africa
ISAAC OWUSU ASARE (Monitoring & Evaluation / Communication Asst)
Social Media Editor
www.cddghana.org

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Outline of Presentation
❑Why Social Media?
❑Social Media Marketing of Facebook
❑Social Media Marketing on Twitter
❑Take Aways
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WHY GO SOCIAL?
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Why Social Media?
• Social Media Amplifies your Content and Extends your
Reach
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Why Social Media?
• Makes you Stand out From the Crowd
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Why Social Media?
• Accelerates the speed of your brand
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Why Social Media?
• Global Word of Mouth
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The Benefits of Social Media
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WHAT DOES THE RESEARCH SAY?
2,100 Organizations in Survey
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Why Social Media? – Research Study Results from
Harvard Business Review Analytics
1. Increased awareness of the
organization
2. Increased traffic to website
3. Greater favorable perceptions
of the brand
4. Able to monitor conversations
about the organization
5. Able to develop targeted
marketing activities
6. Better understanding of
customers perceptions of their
brand
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Social Marketing on

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Social Media Marketing on Facebook
• Daily active users have
reached 665 million
• Monthly active users have
passed 1.1 billion for the first
time
• 751 million mobile users
access Facebook every month
• Mobile only active users total
189 million Mobile
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Amazing facts et. al

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DID YOU KNOW?
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Organizations on Social Media
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Facebook leads on Visitor Growth
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USERS
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Still Wondering Why Facebook?
• It allows for a ‘business’ page to spread your
content
• It has Multi-Media Rich
• It is where one in three internet users hang out
• It allows for self serve Target ads with user
demographics
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The Building Blocks
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The 3 Building Blocks
• CONTENT
- “Content is KING”
• PUBLISH TO MULTIPLE PLATFORMS
• PUBLISH A VARIETY OF MULTI-MEDIA
CONTENT
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Power of Multimedia Content
Case Study: Afrobarometer Facebook Page
•
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Most Engaged Post

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Get out of your Comfort Zone
Case Study: Afrobarometer Facebook Page
•
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Get out of your Comfort Zone
Case Study: Afrobarometer Facebook Page
•
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10 Steps from a GURU
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1. Establish a clear focus
2. Obtain Commitment from Management
3. Determine Prospects and Customer Personas
4. Create and Prioritize Goals
5. Develop Tactics to Achieve Goals
6. Resources Allocated to Achieve Goals
7. Plan and Create Content
8. Publish and Promote on the Social Networks where Customers
are
9. Measure and Monitor Results
10. Modify, Rinse and Repeat
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- - - Jeff Bullas ( Social Media Marketing Blogger,Strategist & Speaker,Forbes Top 50 Social Media Power
Influencer 2013,Huffington Post Top 100 Business Twitter Accounts)

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Social Media Marketing with

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Why use Twitter?
• Over 500 Million plus users
• It is Global
• It is Real Time
• It is a great tool to market the content of your website or
blog
• It is simple
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Useful tips for Twitter Optimization
• The best times to post content onto Twitter are noon hour
and between 5-6 pm
• Include hashtags in your tweets
• Keep your tweets under 15 words to achieve maximum
click-through-rates
- - - searchenginepeople.com
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• Do share, the power of the Retweet
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USEFUL TOOLS
• TweetDeck
• Twitter Counter
• Hootsuite
• Tweetpi
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Take Aways
• Social Media is so KEY to ignore, over 70% of business are there
• Content is KING
• Posts with images or Multimedia content draws huge engagement
and extend reach
• The Power of the Hashtag • Have a plan and be Strategic
• Be Consistent and Persistent
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WANT TO LEARN MORE
• jeffbullas.com
• mashable.com
• Searchenginejournal.com
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AFROBAROMETER’S SOCIAL PAGES
• Facebook: https://www.facebook.com/
Afrobarometer
• Twitter:
• https://www.twitter.com/Afrobarometer
• Slideshare:
• http://www.slideshare.net/Afrobarometer
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ARE YOU READY TO GO SOCIAL?
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THANK YOU FOR YOUR KIND ATTENTION!
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