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Promoting Counseling Services
This document outlines various strategies for promoting counseling services at a college or university. It discusses direct strategies like brochures, business cards, and giveaways. Indirect strategies include posters, ads in publications, orientations, and collaborating with faculty, school counselors, and community organizations. Promoting events like workshops, screening days, and "Coffee with the Counselor" are also suggested. Using technology like email, social media, websites and videos are recommended. The document stresses promoting to diverse groups and surveying students to learn their preferences.
Promoting Counseling Services
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- 2. Direct Strategies • Brochuresand Pamphlets • Magnets • Business Cards • Posters/Flyers • Lockers • Mailings • Postcards • Newsletters • Stress balls • Other fun counseling stuff! • Pens, pizza cutters, mood testers, planners
- 3. Indirect Strategies • Posters& Flyers • Magazine/College Publications • Scrolling signs • TVs – Ads, videos, power points • Display boxes • Bulletin Boards • Book Store • Student Recreation Area • Orientations – Student & Parent • New Student Days • Footsteps – The yellow brick road
- 4. Indirect Strategies • Teaching –Career Life Planning – Job Search Skills – College Success – On Course – First Year Experience – Psychology • Faculty – Referral system – Duty day education/training – Statement for their syllabi – Presentations in their classes – Co-Teaching • Example: Nursing – Present on mental health
- 5. Indirect Strategies • SchoolCounselors (K-12) • Professional organizations • Community involvement • Collaboration – Health Fairs – Veterans center – Employment services – Writing Center – TRIO
- 6. Promoting Through Events •Formal/Informal • Counseling Calendar – Monthly – Health observance days/weeks – College weekly events sheet • Support or Brief Therapy Groups • Educational Presentations – Creative expression – Biofeedback – Relaxation
- 7. Promoting Through Events •Workshops – Screening days (depression, anxiety) – How to help a friend – Self improvement workshop – Transfer workshop – Advice table – Coffee with the Counselor – Beat the blues – De-stress for Da-tests – Time management – Stress management 101
- 8. Stressed? • To geta free stress ball… –Tell me how you manage stress –Why is managing stress important?
- 9. Using Technology • Email •Blogs • D2L • Social Networking Sites – Facebook, MySpace, Twitter
- 10. Using Technology • Phonecalls/Texts • Online Presentations – WebEx, Post to website, D2L • Counseling website – Resources – Videos/podcasts – Contact the counselor – link to email
- 11. Other Thoughts • Inclusionis important! – Traditional – Non-traditional • Parents (student and parent – being your best at both) • Older than average (change – how to be a student again) – Program specific • Interior design (unlock your creativity) • Law enforcement (how to beat burnout) • Business (dealing with difficult people) – Veterans (transitioning successfully) – Online Students (how to excel online) – Gender/Sexuality • Who are you and why it matters • Healthy relationships – Transfer Students
- 12. Other Thoughts • SurveyStudents – How would they like to get this information? – Former students said… we want it all! – Annual statistics • Do what we do best – Counsel students! – Plant the seeds… reap what we sow – The best way to increase exposure is to ensure your students would recommend the services