Share16 Keynote giving by Chris Bennett. Chris discusses rich snippets, Google quick answers, content creation and TF-IDF. Case studies and step by step action items to help increase your sites visibility and traffic.
25. @brightedge #share16@brightedge #share16
Google is always going to
be improving this process
Google will always be improving this
http://searchengineland.com/faq-all-about-the-new-google-rankbrain-algorithm-234440
43. 2. Optimize the snippets you already have
click on "Data Cube", enter in your domain, and then click on "content strategies" then click on "quick answers"
46. 4. Answer questions in your content
http://www.slideshare.net/ghergich/featured-snippets-are-the-most-exciting-thing-in-search
47. The Content that solves user’s
questions is the Content that
wins.
48. 5. Use BrightEdge to see power questions you
currently rank for
Look at your regular KW rankings and filter by questions to find new opportunities
49. Look at your competitors KW rankings and filter by questions to find new opportunities
6. Use BrightEdge to see power questions your
competitors rank for
52. 8. HTML Roles
The roles, their characteristics, the states and properties they support, and specification of
how they may be used in markup, shall be considered normative.
http://www.slideshare.net/ghergich/featured-snippets-are-the-most-exciting-thing-in-search
55. Videos work too
Quick Answers pulls from the audio transcription not the description
56. RECAP
1. Rank in top 10
2. Optimize existing snippets
3. Take competitors snippets
4. Answer questions
5. Find questions you already rank for (but no snippet)
6. Find questions your competitors rank for (but no Snippet)
7. Grab outside data
8. HTML Roles
9. Header tags/Meta data
65. Term Frequency (TF)
- The number of times a term appears in a specific document
- Measure of the importance of the term with in that
document
Inverse Document Frequency (IDF)
- Measure how common the term is across an entire
collection of documents
TF-IDF
https://97thfloor.com/term-frequecy-analysis