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Killing Giants - How to compete with Big Brands in the SERPS

This document contains notes from a presentation by Ross Tavendale on competing with large brands in search engine results. Some of the key points discussed include doing technical SEO tasks like audits and fixes faster than competitors, focusing link building efforts on high-quality links from relevant sources, and using data journalism to craft interesting stories that can earn brand mentions and links. Tavendale advocates automating repetitive tasks to work more efficiently and focusing on continual improvements, monitoring, and responsiveness to changes.

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Ross Tavendale
TYPE A MEDIA
Killing Giants
How to Compete with Big Brands in the SERPs
@rtavs
https://a.agency/brighton
GrandNational
Love the underdog
Minnehoma won the grand national in 1994
• Odds: 16/1
• Conditions: Heavy
• No track record
• £1 Bet
Thespeaker
Hi, I’m Ross
Ex Publicis Groupe now MD of Type A Media
• Boots, TripAdvisor, Etihad Airways
• ByeBye, AviosCards, SitesLikeWonga,
AsianCam
• The secret to Killing Giants is…..
Do the same stuff.
But Faster.
Twitter Poll
How long does a
typical 1000 page
technical SEO
audit take?
60% said 1 week
1 hour
1 day
1 week
1 month
0 15 30 45 60

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Killing Giants - How to compete with Big Brands in the SERPS