Web 2.0, Social Media and Minnesota Historical Society


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Presentation by Joe Hoover given internally to staff of the the Minnesota Historical Society on why we are in social media and just what it is.

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Web 2.0, Social Media and Minnesota Historical Society

  1. 1. MHS and Web 2.0 What’s wrong with this picture?
  2. 2. And it gets worse…
  3. 3. •Changing the name from Miller Hospital Minnesota History Center is a Web 1.0 problem that cannot be dealt with easily and must be changed by the content provider •Changing the location of the marker is a Web 2.0 problem that can be corrected by the user.
  4. 4. Characteristics of Web 2.0 are: • rich user experience • user participation • dynamic content • Metadata • web standards and scalability How do these apply with to previous example?
  5. 5. However… •Web 2.0 is a made up term •Web 2.0 really is not about a change in technologies… •Web 2.0 is more about understanding a philosophy. •But many of the technology components of Web 2.0 have existed since the early days of the Web •Many of the Web 2.0 characteristics have existed even further back •Using the power of the Internet to work in new ways and to connect with people more directly.
  6. 6. Listening and Responding Web 2.0 & the social web Traditional… Organization ➼ News Release ➼ Newspaper ➼ Readership ➼ Water cooler There is a huge gap between you and the conversation people are having about you. Bridging the gap and having conversations directly It is not about “cheap” content Relationship and the power of the networks Two core metrics: •Influence •Engagement
  7. 7. MHS, Web 2.0 & the Social Web How is MHS bridging the gap? External Efforts Internal Efforts Colonizing Web Space • Wotr • MySpace.com • Omeka Facebook.com • Twitter Share Your Story • Flickr • Blogs and Podcasts • YouTube • Placeography • Delicious • Wikipedia • RSS feeds • Google Alerts/Tracking
  8. 8. What makes Social Networks work? Network Effect: the effect that one user of a good or service has on the value of that product to other users. Image: Wikicommons.org Brand Do people want to be associated with us? And why? Cliques -- the Cool kids Think about it: Facebook Pages: Target has 110,193 fans Kmart has 468 fans
  9. 9. Demographically Myspace is Bart, Facebook is Lisa 494 fans 232 friends Myspace is Bart, Facebook is Lisa By Katherine Noyes, http://www.technewsworld.com/story/58034.html?wlc=1225766687
  10. 10. RSS feeds aggregate existing information from other sites
  11. 11. Facebook does a good job of tracking stats and some demographics
  12. 12. Preservation in action on Facebook
  13. 13. •Twitter is a Microblog – only 140 characters or less per post •MHS currently posts: o This day in Minnesota History o selected events •News of MHS’ Twitter page spread virally and quickly which gave us many followers in just a couple days
  14. 14. PRO (ours) AMATURE (theirs) 142 vs. 8,713 views •90% of content is amateur is content only 10% is professional •Most viral is amateur
  15. 15. Correct set up including the use of tags, groups, pools, and text linking to relevant sites at MHS is key to a successful social media experience on Flickr.
  16. 16. Delicious is a social web bookmarking site. Information/link lists can be aggregated into other web applications
  17. 17. We may not be the first resource to go to, but instead we can become the authority, the final word Linking back to MHS website
  18. 18. Metrics Measuring •Trends •What customers really think Not just about what we create but what we track: •Blog comments •Google Trends
  19. 19. Internal Social Web
  20. 20. Blogs
  21. 21. Social Web Content Museum 1.0 Museum 2.0 Consumer-Centered museum Museum, Winona Normal School, ca. 1890 Going Places: The mystique of mobility, 2007 The Consumer-Centered museum •Factors in Consumers interests in planning museum exhibitions, programs, services •Use the market rather than the museum organization as the starting point for planning •Events like 9 nights of Music and Mill City Live bring guests to the Museum and generate interest in the Museum
  22. 22. So what else… Potential Potential Potential •Reconstruction of lost worlds •The successful network effect by •New emerging social platforms •Used by citizen journalists oGateway district iTunes’ has created synergy among •Example that Social web is still oMilling District museums and educational •Interact with historical characters institutions for offering audio/video growing •Spaces become History Day conference •Avoiding gimmicks, what could courses online in one centralized spots space you do with it?
  23. 23. Source: Shamelessly lifted from Rose Sherman’s PPT