Copy of presentation made at Comcast on social media that looks at trends in SBI and how social media listening & engagement can be used to solve simple and complex problems.
Conférence - Université Internationale du Multimédia - connecting people to b...Erwan Le Nagard
Présentation effectuée dans le cadre de l'UIM (Université Internationale du Multimédia). Quelle relation existe entre la dimension sociale et technique du lien dans les imaginaires d’Internet. En effet, la notion de lien est probablement la clé de voûte de toute réflexion lorsque l’on est professionnel du web. Du point de vue technique, le lien est l’élément unitaire de la performance et de la visibilité (SEO) et du point de vue social, le lien est la base relationnelle du marketing communautaire (SMO). La mise à disposition d’APIs par les principaux médias sociaux permet ainsi aux marques d’accéder aux informations partagées par les internautes pour en tirer partie et créer de la valeur, avec pour imaginaire sous-tendu la contraction de la distance sociale et l’interconnexion des systèmes comme si « des cerveaux se connectaient à d’autres cerveaux ».
Social Change: Social Media's role in BusinessMichael Murray
This is a presentation on using change management best practices to encourage social media adoption within organizations. It begins with a "Social Media 101" section, then explains Enterprise 2.0 as the 'other' social media. The presentation then presents change management as a vehicle for encouraging social media adoption. Finally a case study and basic social media strategies provide readers with some tangible suggestions for how to get started.
Copy of presentation made at Comcast on social media that looks at trends in SBI and how social media listening & engagement can be used to solve simple and complex problems.
Conférence - Université Internationale du Multimédia - connecting people to b...Erwan Le Nagard
Présentation effectuée dans le cadre de l'UIM (Université Internationale du Multimédia). Quelle relation existe entre la dimension sociale et technique du lien dans les imaginaires d’Internet. En effet, la notion de lien est probablement la clé de voûte de toute réflexion lorsque l’on est professionnel du web. Du point de vue technique, le lien est l’élément unitaire de la performance et de la visibilité (SEO) et du point de vue social, le lien est la base relationnelle du marketing communautaire (SMO). La mise à disposition d’APIs par les principaux médias sociaux permet ainsi aux marques d’accéder aux informations partagées par les internautes pour en tirer partie et créer de la valeur, avec pour imaginaire sous-tendu la contraction de la distance sociale et l’interconnexion des systèmes comme si « des cerveaux se connectaient à d’autres cerveaux ».
Social Change: Social Media's role in BusinessMichael Murray
This is a presentation on using change management best practices to encourage social media adoption within organizations. It begins with a "Social Media 101" section, then explains Enterprise 2.0 as the 'other' social media. The presentation then presents change management as a vehicle for encouraging social media adoption. Finally a case study and basic social media strategies provide readers with some tangible suggestions for how to get started.
Keynote presentation for Conference: Vounteering in a Digital Age Sangeet Bhullar
Sangeet Bhullar's Keynote presentation for conference: Vounteering in a Digital Age Conference held in Swansea on the 26th and 27th of September 2012. http://www.communities2point0.org.uk/volunteering-in-a-digital-age-conference
The fusion of hardware equipment, precise software, GUI (Graphical User Interface), and effective communication network is the present composition of ICT Network. Perhaps one of the widely used information system today, the World Wide Web, is the product of this fusion. Almost everyday, people go to the World Wide Web for directions, instructions, information, and even entertainment. Furthermore, Internet applications and even Internet browsers work as tools for communication and transmission of information from one point to another.
Presentation made at the Vigo University during the International Administrative and
Teaching Staff Training Week organized by the International Relationships Office
Online: The rise and rise (CIMCIG presentation, February 2009)pwcom.co.uk Ltd
Presentation to CIMCIG conference, Building Centre, London on 11 February 2009 by Paul Wilkinson. Looks at potential importance of Web 2.0 as part of the PR/marketing communications mix for construction businesses - particularly in a recession
Here's my presentation at NewComm Forum 2010: "Social and Entrepreneurial: The Paths to the New Journalism," a look at the fast-evolving journalism and social media landscape, the opportunities for new players, and why the old guard won't survive if they don't make significant changes to their corporate cultures.
Keynote presentation for Conference: Vounteering in a Digital Age Sangeet Bhullar
Sangeet Bhullar's Keynote presentation for conference: Vounteering in a Digital Age Conference held in Swansea on the 26th and 27th of September 2012. http://www.communities2point0.org.uk/volunteering-in-a-digital-age-conference
The fusion of hardware equipment, precise software, GUI (Graphical User Interface), and effective communication network is the present composition of ICT Network. Perhaps one of the widely used information system today, the World Wide Web, is the product of this fusion. Almost everyday, people go to the World Wide Web for directions, instructions, information, and even entertainment. Furthermore, Internet applications and even Internet browsers work as tools for communication and transmission of information from one point to another.
Presentation made at the Vigo University during the International Administrative and
Teaching Staff Training Week organized by the International Relationships Office
Online: The rise and rise (CIMCIG presentation, February 2009)pwcom.co.uk Ltd
Presentation to CIMCIG conference, Building Centre, London on 11 February 2009 by Paul Wilkinson. Looks at potential importance of Web 2.0 as part of the PR/marketing communications mix for construction businesses - particularly in a recession
Here's my presentation at NewComm Forum 2010: "Social and Entrepreneurial: The Paths to the New Journalism," a look at the fast-evolving journalism and social media landscape, the opportunities for new players, and why the old guard won't survive if they don't make significant changes to their corporate cultures.
Slides from my lecture today to the City University International Journalism MA students... it's meant to be the introduction of thoughts, rather than to provide any certain and specific plans.
How to Sell Social Media to the C Suite _ Shashi BellamkondaShashi Bellamkonda
TOPIC AT NOV. 15 CAPITAL COMMUNICATOR & MDB COMMUNICATIONS LUNCHEON
Shashi Bellamkonda, Network Solutions’ Social Media Swami, presented a luncheon session, Tuesday, Nov. 15, on selling social media to your organization.How to convince your boss and others that it is in your organization’s best interest to use social media to reach communications and marketing objectives.
“Many questions come up when social media marketing is mentioned, especially when it comes to getting approval and buy in from the rest of the organization - like legal and service,” said Bellamkonda. “At this session we will work to answer some of these questions, including measurable impact and return on investment.”
The session, was held at MDB Communications in Washington, DC provided actionable steps for convincing managers of the value of using social media.How to become an internal champion, finding creative ways to recruit internal supporters (including lawyers), and ways to gather and present compelling reasons for social media engagement, as well as a social media rollout plan.
Today’s world is hyper-connected, mobile, social and always on. As we connect to the Internet from anywhere, at anytime, we are drawn deeper into digital life. What’s more, the experiences we have are increasingly tailored to our preferences: likes and dislikes. But, what does this mean for nonprofits? It means changing employee, donor and other stakeholder expectations.
Powerpoint presentation created for a workshop hosted by CASLIS-Ottawa, "Connecting with Our Clients: Marketing and Communicating Information Services". January 12 2009.
3. Forces: Technology
Technology driven culture- Where technology and its
devices are implemented intrinsically and used
comfortably in society (ipads, smartphones, apps,
facebook.. etc) People try to keep up with rapidly
changing technology.
Code:Transformative/ Portable
4. CNN’s Survey:
* Six out of 10 Americans get news from the Internet,
survey says
* Pew Internet report also says people's online news
experience is a social, interactive one
* Most people said they have from two to five main
news sources online
Technology: Example
5. “Hurricane Sandy: Twitter, Facebook Emerge As Portable: 33% of cell phone owners
Lifeline During Disasters Despite Pranks” now access news on their cell
phones.
- International Business Times Personalized: 28% of internet users
have customized their home page
to include news from sources and
on topics that particularly interest
them.
Participatory: 37% of internet users
have contributed to the creation of
news, commented about it, or
disseminated it via postings on
social media sites like Facebook or
Twitter.
75% get news forwarded through
email or posts on social networking
sites and 52% share links to news
with others via those means.
Pew Reasearch Center/ CNN
article
Technology: Example
6. Forces: Social
People constantly want to feel connected and be able to
exchange information and ideas with speed and ease.
People want to be current with the latest practices and news.
People want to interact and network in spaces with others
who share similar interest (Linkedin, Social Networking sites)
Code: Collective/ Selective
7. Pew research 2011:
Social Networks
As for the things people are sharing online: Internet
users sent 360 billion pieces of content across
Facebook over the year, which included links, notes
and photos. Flickr, just one of a number of popular
photo sites, saw 130 million photos uploaded to the site
each month.
-New York times
Social: Example
8. Forces: Economy
Due to the financial recovery after the downfall of previous
years, people are very conscious of where they are putting
their money and when they do they want the most value and
experience for the money. Customers want the most
experience for their money with package deals and special
offers and information on city events
Code: Value
9. * “The Rise of Gilt Groupe: The Great Recession Fuels the Perfect
Storm” -Frobes 1/02/2012
* Six in 10 affluent Millennials read user-generated product reviews
when shopping for luxury goods
*55% have learned about a product in a store, but preferred to
purchased it online
* “Millennials are often turning to
* 18% recommend luxury brand purchases through social network flash sales and daily deals to get
sites, reports the Luxury Institute. luxury goods at a bargain.”
-David Bakke, Money Crashers
* “Affluent Millennials are very early adopters of new digital, social Personal Finance.
and mobile technologies. They use these new tools to crowd source
Economy: Example
information from peers even while they are shopping
at retail.” -Forbes10/02/2012
10. Trend
Hotels integrating new
technologies to services
and amenities. (Ex.
digitized lobby, hotel’s
smartphone
applications, free Wifi…)
LobbyFriend application
11. Trend
Content marketing
creating and distributing relevant and valuable content to
attract, acquire, and engage a clearly defined and understood
target audience – with the objective of driving profitable
customer action.
Facebook pages for business L’Oréal’s Garnier Fructis + Rolling Stone: news
emerging musicians and their styles.
12. Trend
-Multi functional spaces
for collaboration where
different companies
work within the space
to exchange
information and get
feedback. (Ex. Interiors of Dogpatchlabs
Dogpatchlabs “A
Community And
Workspace for
Entrepreneurs.”)
13. Trend
Public Space for
Networking (Ex. Ace
Hotel- open lobby with
an accommodating
environment for
connecting, leisure, and
working, Bryant Park-
offers online social
networking site) Ace Hotel Lobby
15. The Out NYC
Trend
Guests desire niche experiences targeted to their
specialized interest and local culture
Library Hotel NYC
16. Culture & Language
- Subculture: TECH Geek
-"Geek" no longer seen as a negative
term
-immersed and connected by
technology
-work and play interchangeably
-network virally and need spaces
designed to accommodate
17. Travel spending by Millennials rose 20% in 2010.
-New York Times
millennials are the fastest-growing age segment in for travel
services in 201, growing 20 percent. Hotels are responding by
adding more technological amenities like complementary high-
speed Internet and iPads in every room.
-American Express
18. Insights
- Spaces accommodating for variety of purposes.
- Promoting connection and collaboration through a secure platform.
-Providing services or events conducive to organic connections.
-providing technological devices within the space/ lobby to help
effectively and easily exchange and obtain information
-A friendly environment implementing high technology without seeming
cold
-Spaces designed for selective interest
-bringing events formed online to offline settings.
-developing content marketing sites/ apps
19. Profile of Client
Marriot : Mass chain hotel.
-implements uniform service and
environment in chain hotels needs to
alter to the current specified interest
demands of the millennial.
-lacks special features
-does not change to the social and
environmental setting of the city
-lacks up to date technology
-too traditional, not relaxing
-not up to date with the change from
luxurious/ over the top hotel decor, to
today's more relaxed/ modern aesthetic
20. Trend Insights
-lobbies as social spaces with tech devices consoles
-offering social events and special deals
-developing smartphone applications
-relaxed décor to match more laid back attire
-multiple bars/lounges with different themes to drive city residential
customers
-digitizing and making the process of check-in and check-out quick and
easy
-highlight the local culture of the city and create specialized
environments
-diversify appeal